Ingredient #2 of the 4 Ingredients to Successful SEO
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Transcript of Ingredient #2 of the 4 Ingredients to Successful SEO
BACKLINKS
Inbound links: a link from any website to any other website
Anchor text: the text that appears highlighted in a hypertext link that can be clicked open
INGREDIENT
2#
Instead of using just the word count on a site as a measurement, the
PageRank Algorithm uses the perceived authority of the site using
inbound links to the site and their anchor text
Secret SaucePageRank Algorithm=
Next ingredient: Tech Structure
How to get high authority links
DON’T: Attempt to buy links; you can be penalized. This is also known as black hat SEO.
DO: Align with your internal/external PR and social teams to help syndicate your fantastic content.
The other side of the link-building coin is linking to other sites that can help complement the user experience on your own site. The links to outside pages should also reflect your own authority on a subject.
Lesson: Fantastic content earns high authority links
THE PROBLEM
Algorithms use the authority
of a backlink as part of the
decision-making process.
If you get a backlink from
a trusted site, it is more
valuable than a link from a
low authority, untrusted site.
Gaining authority “signals”:
site age
backlink profile
content
vertical
freshness
Quality beats quantity. The end goal isn’t to “create X links per week”; it is to earn links at a natural pace, and to remember the long-term strategy in SEO is to build success over time.
BOTTOM LINE
LINKS
Ingredients Successful SEOTO
andersonDD.com 888.694.5094