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About Inglot
! Founded over 30 years ago in Przemyśl, Poland, INGLOT Cosmetics is now one of the world’s leadingmanufacturers in colour cosmetics. The international expansion of INGLOT began in 2006 with the
opening of its rst franchise store in Montreal, Canada. Fast growth and development of the company
soon resulted in becoming available in over 80 countries including more than 600 boutique stores in
world’s most prestigious places, such as Times Square and Chelsea Market in NYC, The Dubai Mall,
Westeld London, Plaza Carso in Mexico City, Dundas Square in Toronto and many others. INGLOTsalons are also located at popular department stores including Macy’s in USA, Sears in Mexico, Edgars in
South Africa, Sogo in Malaysia and Falabella in Chile. INGLOT succeeded in combining the latestscientic technology with intense and vibrant colours. Every product consists of high-quality ingredients
and is being sold at fair prices. All INGLOT cosmetics are produced within the European Union and 95%
of them are manufactured in INGLOT's own state of the art facilities.
! A wide range of colours and an impressive variety of products is something that makes INGLOT stand
out of the crowd. The range consists of over 1,500 colours with over 450 ways to improve your lips, 600
ways to enhance your eyes, and over 300 ways to portray your face, while the extremely rich collectionof nail polishes consists of up to 400 shades. The jewels in INGLOT's crown are its famous Freedom
System, which gives the freedom to assemble custom designed palettes to meet any beauty needs, and
the revolutionary O2M Breathable Nail Enamel that ensures oxygen and water permeability. O2M Nail
Enamel was created specically for health reasons – not only is it fashionable and good-looking, but alsoleads to healthier and therefore even more beautiful nails.
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The Brief
Amplify & activate the campaign digitally for Inglot thereby gaining mass
support online for setting the Guinness World Record
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The Result
! The Campaign reached 89 lakh people generating 8.5 Crore Impressions on Twitter & Instagram alone
! 8 Countries where Inglot is present unied in supporting the campaign
! 883 women registered for the event exclusively Online
! The activation trended more than 6 times over the 10 day period
! Celebrities like Sonakshi Sinha tweeted & interacted with Inglot online
! Online Channel Fame, covered the event for free
! 940 people tweeted during the 10 day campaign
! Over 100 articles in the media
!
The Guinness Record was broken having 1328 women paints their nailssimultaneously
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Event was planned in 4 stages
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Stage 1: Pre-Event Amplication
Teasers covering all 3 platforms for maximum interaction - #InglotCelebratesWD
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Stage 1: Getting noticed via a Trends on Twitter
Activated a Teaser Trend
on Twitter between26th-29th Feb
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Stage 2: Announcement of the Attempt
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Stage 2: Changed Cover Photos
Facebook cover photo - #InglotGWRChallenge (According to Guinness Guidelines)
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Stage 2: #InglotGWRChallenge
Teasers covering all 3platforms for maximum
interaction#InglotGWRChallenge
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Stage 2: Pop-up Shop Creatives #InglotGWRChallenge
Posts across all pages to promote and increase foot fall at the pop-up shop,Palladium
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Stage 2: Revealing the Womens Day Special via Trends
Announcement of theGuinness World Record
trended for a few hours
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Stage 2: Introducing Celebrity Make Up Artist
Teasers for
Paulina
Rzymkowska
Retweet by Sonakshi Sinha
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Stage 2: Introducing Celebrity Make Up Artist
MUA Paulina at the blogger’smeet.
A tweet introducing thehost, Sachin Kumbhar
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Stage 2: Blogger’s Meet w/ MUA Paulina Rzymkowska
Bloggers Riya Jain and Shivani Patil getting amakeover done by our MUA Paulina
Rzymkowska
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Stage 2: Blogger’s Meet w/ MUA Paulina Rzymkowska
Our blogger, SayantiBanarjee getting a makeover
done by our MUA Paulina
Kavya Dsouza from Streak HueFall getting a makeover done
by our MUA Paulina
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Stage 2: Live Twitter Chat with Paulina
Fans asked MUA Paulina make up related queries and we responded viaInglot’s Twitter handle.
Inglot MUAPaulina
Rzymkowskatrended on
March 7 while
her AMA withInglot
audience.
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Stage 2: Live Twitter Chat with Sonakshi Sinha
We asked Sonakshi Sinha 3questions as a part of our Live
Twitter Chat.
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Stage 3: Event Day
Countdown updates and updates posted to build the anticipation for the eventwere posted across platforms
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Stage 3: Event Day
Live tweet wall showcasing thetweets
Capturing moments before theattempt
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Stage 3: Event Day
Showcasing the crowd gathering for the event
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Stage 3: Event Day
Capturing moments before theattempt!Brands like Nykaa tweeting
about Inglot’s attempt. We
retweeted the same.
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Stage 3: Event Day
Live tweets capturing signicant moments of the attempt.
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Stage 3: Creatives for the screen
Created 2 creative for the screen
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Stage 3: Mindstorm created videos for the screen
Created a nail paint tutorial for thecontestants during the attempt
Created a countdown video to kick startthe event
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Stage 3: Event Day live tweets
Updates about the big moment across platforms
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Stage 4: Trend Nationally on Event Day (Women’s Day)
Trend on March 8th during the event.
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Stage 4: Announcement
Facebook cover photo - #InglotBreaksWorldRecord
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Stage 4: Inglot Breaks World Record
Tweet by our host, Sachin Kumbhar. Tweet by Guinness
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Stage 4: Press Conference
Covered the press conference withDr. Inglot, Mr. Roy and Sonakshi
Sinha
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Stage 4: Inglot Breaks World Record
Tweeps congratulating Inglot for the Guinness Event
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Stage 4: Post Event Amplication
•
Uploaded an album on Facebook with event pictures
• Uploaded 2 creative about Inglot’s record title
• Posted mentions of Inglot’s GWR in publications
• Uploaded videos from the event on YouTube
•
Inuencers tweeted with #InglotBreaksWorldRecord•
#InglotBreaksWorldRecord trended on Twitter
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Stage 4: Videos Uploaded Post-Event
Conducted a live Periscope forinterview with Dr. Inglot on March
8, which was then uploaded onYouTube along with other videos.
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Stage 4: Tweets by Inuencers
Tweets by fans and inuencers congratulating Inglot postbreaking the record
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Stage 4: Activate a second National Trend the next day
Trend post breaking the record
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Stage 4: Engaging in Fan Appreciations
Contestantssharing their
happiness.
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Stage 4: Facebook Album
Uploaded a Facebook album withimages from the event.
Posts after breaking the worldrecord.
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The Results
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Results: The Campaign enabled Inglot to create tonsof Media Coverage & establish a comeback
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Thank You
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