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How are information
systems transformingbusiness and what is
their relationship to
globalization?With reference to the Indian economy, inclusive of case
studies.
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By Ayush Bisht
Introduction
E-mail, online conferencing, and cell phones have become essential tools for conducting
business. Information systems are the foundation of fast-paced supply chains. The internet
allows many businesses to buy, sell, advertise, and solicit customer feedback online.
Organizations are trying to become more competitive and ecient by digitally enabling
their core business processes and evolving into digital !rms. The Internet has stimulated
globalization by dramatically reducing the costs of producing, buying, and selling goods on
a global scale. "ew information system trends include the emerging mobile digital
platform, online software as a service, and cloud computing.
#ireless communications, including computers, cell phones, and $%&s, are keeping
managers, employees, customers, suppliers, and business partners connected in every
way possible. Email, online conferencing, the #eb, and the Internet, are providing new
and diverse lines of communication for all businesses, large and small. Through increased
communication channels and decreased costs of the communications, customers are
demanding more of businesses in terms of service and product, at lower costs. E-
commerce is changing the way businesses must attract and respond to customers.
“Increase in use of wireless technology, web sites, etc., has
improved eciency and eectiveness of workers, saving
money for all types of businesses.”
In the !ce
Wired networ"s are old hat. #i-'i wireless technology saves businesses aconsiderable amount of money on installation costs. (ompanies no longer have to
physically run wires throughout an oce building, warehouse or store. This is especially
handy for businesses that have workers that move throughout the location, but still need
to stay connected to inventory or sales software through portable devices. )luetooth is a
short-range wireless technology that acts as a complement to #i-'i. It is often used to
transfer data between a computer and a cellphone or connect a wireless headset. #orkers
gain *e+ibility while businesses reduce investment costs.
#obilizing Wor"ers
(ell phones, laptops and netbooks combined with $, #i-'i and )luetooth wireless
technologies have created the potential for a powerful mobile workforce. mall businesses
are often in competition with larger companies and need to ma+imize the eciency of
workers. They cant a/ord to have employees out of touch. Owners often wear many hats
and have to keep track of multiple facets of a business, even during nights, weekends and
vacations. #ireless technologies ensure that businesses arent tied down to a single
location.
$%&
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$ devices have gone from e+pensive premium items to common business accessories.
$ technology has been a boon to the transportation industry when it comes to !nding
ecient routes and tracking vehicles, but it makes sense for any business with a mobile
component. Traveling employees can use $ devices to get to their destinations on time,
!nd the best gas prices and avoid trac tangles. On-time customer service translates into
happy customers. Out!tting company cars with $ can take a lot of the stress out ofbusiness travel.
&martphones
& survey by research group artner found that smartphone sales rose 01 percent between
0223 and 0224. That is a trend that businesses are getting in on. martphones have all
the same business bene!ts of regular cell phones--such as keeping mobile employees in
touch--and adds in features like powerful business applications and easy Internet access.
5obile invoicing software, calendars and email mean that employees and owners arealways up-to-date on business happenings and can respond 6uickly to customer re6uests.
Wireless 'omputers
Once upon a time, business road warriors had to hook into wired Ethernet connections to
get online from the road. #i-'i is now built into new laptops and gives workers the
opportunity to connect easily from hotels, co/ee shops, home oces, book stores and
client sites. It is a big boost to business eciency when research, invoicing, email and
pro7ect development can be handled without having to return to a desktop computer at
the main oce. This approach helps to keep small businesses nimble and competitive.
(hus we can conclude the pros and cons of wireless networ"ing for newage businesses)
Wireless technology has a number of "ey business bene*ts.
+. Increased e!ciency
Improved data communications lead to faster transfer of information within businesses
and between partners and customers. 'or e+ample, sales people can remotely check stock
levels and prices whilst on sales calls.
. Better coverage
)ecause wireless technology enables the user to communicate while on the move, you are
rarely out of touch - you dont need e+tra cables or adaptors to access oce networks.
-. le/ibility
Oce-based wireless workers can be networked without sitting at dedicated computers,
and can continue to do productive work while away from the oce. This can lead to new
styles of working, such as home working or direct access to corporate data while on
customer sites.
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0. 'ost savings
#ireless networks can be easier and cheaper to install, especially in listed buildings or
where the landlord will not permit the installation of cables.
1. 2ew opportunities
#ireless networking could allow you to o/er new products or services. 'or e+ample, many
airport departure lounges, train stations, hotels, cafes and restaurants have installed hot
spot wireless networking services to allow mobile users to connect their e6uipment to
their home oces while travelling.
(here are also certain drawbac"s associated with the use of wirelessnetwor"s.
+. &ecurity
#ireless transmission is more vulnerable to attack by unauthorized users, so particular
attention has to be paid to security.
. Installation problems
8ou may su/er interference if others in the same building also use wireless technology or
where other sources of radio signals are present. This could lead to poor communicationor, in e+treme cases, loss of wireless communication altogether.
-. 'overage
In some buildings getting consistent coverage can be dicult, leading to black spots
where no signal is available. 'or e+ample, in structures built using steel reinforcing
materials, you may !nd it dicult to pick up the radio fre6uencies used.
• hifts in media and advertising
• "ew federal security and accounting laws
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Case tudy ! " #igital marketing towards market
e$ ansion
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Case tudy ! " #igital marketing towards market
e$ ansion
Case tudy % " I&' vyasa rede(ned mobile banking
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Case tudy % " I&' vyasa rede(ned mobile bankingCase tudy ) " *ahindra using technology with
automobiles
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Case tudy ) " *ahindra using technology with
automobiles
Case tudy ) " *ahindra using technology with
automobiles
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Information
ystem 9I:
&n Information system is a system composed of people and computers that processes or
interprets information. The term is also sometimes used in more restricted senses to referto only the software used to run a computerized database or to refer to only a computer
system.
The plural term information systems 9construed as singular: is also used for the actual
academic study of the !eld, in other words for the study of complementary networks of
hardware and software that people and organizations use to collect, !lter, process, create
and distribute data.
&ny speci!c information system aims to support operations, management and decisionmaking. In a broad sense, the term is used to refer not only to the information and
communication technology 9I(T: that an organization uses, but also to the way in
which people interact with this technology in support of business
processes.
(he 1 components that must come together in order to produce a computer3
based information system are)
+. Hardware) The term hardware refers to machinery. This category includes the
computer itself, which is often referred to as the central processing unit 9($;:, and all ofits support e6uipment
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Input $rocess
Output
1. %eople) Every system needs people if it is to be useful. Often the most over-looked
element of the system are the people, probably the component that most in*uence the
success or failure of information systems.
5 Input) 'aptures raw data from organization or e/ternal environment
5 %rocessing) 'onverts raw data into meaningful form
5 utput) (ransfers processed information to people or activities that
use it
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#a6or new information system trends7 unfortunately, in India
only healthcare sector has prevalent Information &ystem
practices, still growing.
'ase &tudy)
“Emerging trends in Indian healthcare - Technology to become a Core Function”
(echnology will be a game changer in the manner in which healthcare services
will be delivered in India. (he private sector will be the ma6or driving force
behind technology adoption in the Indian healthcare segment. (o optimize costs
and e8ectively manage operations, I( solutions will become an integral part of
process management, patient care and the management information system
9#I&: in hospitals. With the health insurance sector poised for ma6or growth in
the coming decade, increasing demand from this sector for more e!cient
systems for storage and retrieval of information will put pressure on hospitals
and other healthcare providers to imbibe technology to modernize e/isting
infrastructure.
(he convergence of healthcare with upcoming technologies such as cloud
computing and wireless technologies will play a "ey role in improving
accessibility and meeting the challenge of manpower shortage. (he coming
years are e/pected to witness greater deployment of tools such as telemedicine,
tele radiology, hospital information systems 9HI&:;hospital management
information systems 9H#I&:, online or electronic medical records 9
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(he e/hibit in the ne/t page indicates the factors that will drive demand for
increased technology adoption going forward.
However, the road to greater technology adoption is not going to be
without its share of challenges. 'urrently, the I( budget for Indianhospitals does not e/ceed +> of their revenues, substantially lower than
allocation on I( in hospitals in the West. #oreover, despite the long3term
gains in e!ciencies and costs that can be achieved, the initial high
capital investments may act as impediments for organizations loo"ing to
invest in advanced technology products; services. urther, lac" of in3
house I( e/pertise, lac" of standards, reluctance;resistance of sta8,
inade@uate support from the I( vendors, etc. are some of the bottlenec"s
that will have to be e8ectively dealt with in this direction.
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Case tudy + " ortis using the power of Information
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Case tudy + " ortis using the power of Information
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%igital 'irm
The %igital 'irm is a general term for organizations that have enabled core business
relationships with employees, customers, suppliers, and other e+ternal partners
through digital networks.
These digital networks are supported by enterprise class technology platforms thathave been leveraged within an organization to support critical business functions and
services.
ome e+amples of these technology platforms are (ustomer @elationship 5anagement
9(@5:, upply (hain 5anagement 9(5:, Enterprise @esource $lanning 9E@$:, Anowledge
5anagement ystem 9A5:, Enterprise (ontent 5anagement 9E(5:, and #arehouse
5anagement ystem 9#5: among others.
The purpose of these technology platforms is to digitally enable seamless integration
and information e$change within the organization to employees and outside the
organization to customers, suppliers, and other business partners.
“- (rm that has enabled core business relationships
through digital networks
supported by enterprise class technology platforms to digitally enable seamless
integration and information e$change.”
'haracteristics of 4igital irm)
B igni!cant business relationships are digitally enabled and mediated
B (ore business processes are accomplished through digital networks and span the entireorganization
B Aey corporate assets are managed digitally
B Internal and e+ternal environments are 6uickly recognized and dealt with
Case tudy + " ortis using the power of Information
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%ros and 'ons of 4igital irm)
It
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di/erent cities or countries could be very e+pensive - long-distance phone calls or
face-to-face meetings were necessary.
• (ompanies can operate 01=D from any geographic location around the world,
like the Tata (onsultancy ervices caters to many thousand customers from
around the world.
• obs can 7ust as easily move across the state or across the ocean.
• Employees must continually develop high-level skills through education and
on-the-7ob e+perience that cannot be outsourced.
• )usiness must avoid markets for goods and services that be produced
o/shore much cheaper.
• The emergence of the internet into a full-blown international communications
system has drastically reduced the costs of operating and transacting on a
global scale.
The pace of information systems establishes a new concept of instant
sharing.
ome e+amples includeF
B (witter - This short, te+t-like social networking platform allows businesses tobuild their brands before a global audience. $olitical revolutions and elections have
begun to be in*uenced by mass gatherings on Twitter - it is a powerful tool for
change and globalization.
B 'loud 'omputing - This system allows business owners to sample high-techsoftware they might not be able to buy outright. (loud computing allows
businesses to pay servers for speci!c information system services and data
storage solutions.
“In the future, the pace of information systems will continue to
amae and inspire/ businesses will evolve and globalie,
setting higher goals in the world marketplace.”
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“Columbus was searching for hardware — precious metals, silk, and spices — thesources of wealth in his day.
I was searching for software, brainpower, complex algorithms, knowledge workers, callcenters, transmission protocols, breakthroughs in optical engineering — the sources of wealth in our day.” –homas !riedman, the World Is Flat
Thomas Friedman’s ideology should stimulate our thinking — and our action.
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0eferencehttpF==www.eweek.com
httpF==ipip.intel.com
httpF==techcrunch.com
httpsF==sites.google.com=
httpF==www.business-scene.com=
httpF==www.mbaskool.com=
httpF==articles.economictimes.indiatimes.com=
httpF==www.powershow.com=
httpF==en.wikipedia.org=
GGG &nd much more HHH
http://www.eweek.com/http://ipip.intel.com/http://techcrunch.com/https://sites.google.com/http://www.business-scene.com/http://www.mbaskool.com/http://articles.economictimes.indiatimes.com/http://www.powershow.com/http://en.wikipedia.org/http://ipip.intel.com/http://techcrunch.com/https://sites.google.com/http://www.business-scene.com/http://www.mbaskool.com/http://articles.economictimes.indiatimes.com/http://www.powershow.com/http://en.wikipedia.org/http://www.eweek.com/Top Related