Mobile wallets and POS payments will become mainstream, smart and bank-branded
New interactive and modern banking services
Beware physical presence for: Big-ticket transactions or investments Confidence of the client Face-to-face communication
Better supply of advice and information via all the channels (physical, digital) such as implementation of digital signatures, voice recognition and Geo Tracking
Implementation of digital signatures, voice recognition and Geo Tracking
Mobile Financial transactions will be process-agnostic and based on customers’ goals
Mobile marketing will be based on the customer’s context
Future of mobile banking
“Meet the trends and needs of the market”
Release of the iPhone
Start of the smartphone era
25 billion connected devices
Mobile devices will become primary internet connection tool
5 billion mobile phones in the world
600 Million mobile phones used for Mobile Banking
60% start their financial management activities on their smartphones
50% of the sold phones were smartphones
More than 1.08 out of 5 billion worldwide mobile phones are
smartphones
300 million tablets will have been sold
Rate of mobile phone sales will hold on
2007
2012
Q12013
Today
By2017
By2020
By2015
1
2
3
4
5
6
SOURCES
1
2
3
4
Microsoft Tag, 2012
B3B, Inmobi
Microsoft Tag, 2012
B3B, Gartner
5
6
Juniper Research
ITU
Would you like to learn more about this topic? Download the study here
THE GFT EMPIRICAL STUDY WAS CONDUCTED BY GFT IN MAY 2013. GFT SURVEYED 894 INDIVIDUALS FROM BRAZIL, GERMANY, SPAIN, THE UK, AND THE US.
Main takeaways of the GFT empirical study
63%
use a smartphone
50%
do mobilebanking
92%
use online banking
19%
would be willing to pay via mobile
devices
41%
recommend that physical banking is still necessary
62%
could imagine a world without carrying cash
57%
could imagine a digital
banking future
47%
report that it is important for them to visit a bank branch
48%
of mobile banking users never/rarely go to their bank
branches
Milestones in Mobile Banking
Improvement of Mobile Banking strategy / security by developing:
Major takeaways for banks
Value-added services (e.g. partnership with retailers, mobile payment solutions)
Applications across multiple platforms
Advanced digital capabilities (Geo-tracking, Voice recognition, Digital signature)
Collaboration with clients to develop applications that meet their needs
Offer rich, interactive experiences that are as much about entertainment as it is about banking
Daily availability and flexibility of mobile services delivery
Future of banking is digital
Era of omni-
channelbanking
Rapid changes don’t mean the end
of physical banking
High priority
on Mobile Banking
New Mobile Banking functions expected by the clients
Pay for goods and servicesPay for goods and services in retail
Blocking credit card usage/ get informed if suspicious activities are registered
Paying bills
Customer services integrated directly into the mobile banking app
Infographic Mobile Banking Blue PaperWill smartphones replace
bank branches?
1 billion mobile phone users will use their device for
banking purposes
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