Mobile wallets and POS payments will become mainstream, smart and bank-branded

New interactive and modern banking services

Beware physical presence for: Big-ticket transactions or investments Confidence of the client Face-to-face communication

Better supply of advice and information via all the channels (physical, digital) such as implementation of digital signatures, voice recognition and Geo Tracking

Implementation of digital signatures, voice recognition and Geo Tracking

Mobile Financial transactions will be process-agnostic and based on customers’ goals

Mobile marketing will be based on the customer’s context

Future of mobile banking

“Meet the trends and needs of the market”

Release of the iPhone

Start of the smartphone era

25 billion connected devices

Mobile devices will become primary internet connection tool

5 billion mobile phones in the world

600 Million mobile phones used for Mobile Banking

60% start their financial management activities on their smartphones

50% of the sold phones were smartphones

More than 1.08 out of 5 billion worldwide mobile phones are

smartphones

300 million tablets will have been sold

Rate of mobile phone sales will hold on

2007

2012

Q12013

Today

By2017

By2020

By2015

1

2

3

4

5

6

SOURCES

1

2

3

4

Microsoft Tag, 2012

B3B, Inmobi

Microsoft Tag, 2012

B3B, Gartner

5

6

Juniper Research

ITU

Would you like to learn more about this topic? Download the study here

THE GFT EMPIRICAL STUDY WAS CONDUCTED BY GFT IN MAY 2013. GFT SURVEYED 894 INDIVIDUALS FROM BRAZIL, GERMANY, SPAIN, THE UK, AND THE US.

Main takeaways of the GFT empirical study

63%

use a smartphone

50%

do mobilebanking

92%

use online banking

19%

would be willing to pay via mobile

devices

41%

recommend that physical banking is still necessary

62%

could imagine a world without carrying cash

57%

could imagine a digital

banking future

47%

report that it is important for them to visit a bank branch

48%

of mobile banking users never/rarely go to their bank

branches

Milestones in Mobile Banking

Improvement of Mobile Banking strategy / security by developing:

Major takeaways for banks

Value-added services (e.g. partnership with retailers, mobile payment solutions)

Applications across multiple platforms

Advanced digital capabilities (Geo-tracking, Voice recognition, Digital signature)

Collaboration with clients to develop applications that meet their needs

Offer rich, interactive experiences that are as much about entertainment as it is about banking

Daily availability and flexibility of mobile services delivery

Future of banking is digital

Era of omni-

channelbanking

Rapid changes don’t mean the end

of physical banking

High priority

on Mobile Banking

New Mobile Banking functions expected by the clients

Pay for goods and servicesPay for goods and services in retail

Blocking credit card usage/ get informed if suspicious activities are registered

Paying bills

Customer services integrated directly into the mobile banking app

Infographic Mobile Banking Blue PaperWill smartphones replace

bank branches?

1 billion mobile phone users will use their device for

banking purposes