Drive Traffic to , to or to ... Set Up Lead Magnets by

(CD’s, DVD’s, Books, etc.) on Landing Pages...Get Permission... Information

Website On-Demand ContentCall In Giving Free

ValueCapture Lead

DatabaseOutbound

Marketing System

BLUEPRINT

Create Benchmarks-

Automate Whenever

Possible

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Analyze Ideal CustomersTargeted

Lists

--Profile, Pur-chase, Enhance, Build & Cleanup

, Market Opportunities and Intel

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Evaluate what’s Working and Do More of It. to Re-activate and Re-

energize... & Re-start themCall Past Customers

Call Past Prospects

Implement Telephone + Email + Multi-Media+ ContentIdentify Select Targets...

Personalized Outbound Contacts

Get Attention!!!Track Contact Data

NurtureMulti-touch Campaigns

...Score Your Leads Based on Interest Level and Activity...Let them Self-select into Your Marketing Process. those Not Sales-ReadyUsing andChannels Offering On-Demand Content

Segment prospects

Qualify & Develop Leads

based on their Choices...Adjust follow-up Emails, Calls, Videos, Mailers, etc. based on what they buy or select...

til Sales-Ready

Track Activity,Ana-

lyzing and Reporting

Notes & History in a CRM database...Improve by

Marketing Performance, Sales Ratios and ROI

Continue to make .

non-sales, value-first con-tacts Always personalize, nurture, identify problems, educate, interact, appreciate,validate, up-sell, cross-sell, & entertain

A ten ot ti n

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