Industrial Park Planning
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Agenda
Introduction of Fraunhofer Department of transportation
logistics
Structure of typical Industrial Park Masterplanning project
and services offered in the different stages by Fraunhofer
Best practices for typical solutions in an Industrial Park
Industrial Park Planning
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FraunhoferApplication centerLogistics andInformationsystems
Prof. Dr.-Ing. Uwe Meinberg
Cottbus/Germany
Industrial Park Planning
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The Fraunhofer-Idea
Joseph von Fraunhofer (1787 - 1826)Researcher and entrepreneur
Forms of cooperation
Ordered research
Technology transfer
Joint research
Industrial Park Planning
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Ordered research for industry, the German State and Public Authorities
57 Institutes in Germany
> 12.500 Employees
>1.000 Mio. € total revenue
Branches in the USA and Asia
Fraunhofer-Gesellschaft
USA
Asia
Industrial Park Planning
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Fraunhofer Institute for Material Flow and Logistics
Facts and Figures Part of the research network of the
Fraunhofer-Gesellschaft Founded in 1981 More than 200 employees 16 Mio. Euro total revenue thereof more than 60% from projects
with industry, retail and service providers
Branches and project centres Cottbus Frankfurt / Main Paderborn Prien / Chiemsee
Our fields of activity:
Material FlowSystems
EnterpriseLogistics
Logistics, Trafficand Environment
Industrial Park Planning
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Logistics for freight transport: Fields of activity of the Department for Transportation Logistics
Distribution planning
Network planning
Information systems for transportation logistics
Transport chain design and consultancy for logistics sites
Industrial Park Planning
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Distribution logistics
Outsourcing
Location planning
Analysis of transport costs
Transport management
Supply-Chain-Management
Software for logistic purposes
Activities:
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Development of software-tools for
network optimisation:
Optimisation of service level on a network or regional scope
Reduction of transport costs by efficient bundling of freight flows
Taking operational processes into consideration
Optimisation across different transport modes
Optimisation across country boundaries
Network planningActivities:
Industrial Park Planning
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Telematics und Information management
Information networks
Market research and specification profiles
Information Technology (IT) concepts
Custom designed software for telematics
Activities:
Industrial Park Planning
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Transport chain designActivities:
Intermodal transport chains
Innovative Transhipment technologies
Efficient process organisation
Development of transport offers in line with the market requirements
Application of IT-Technologies
Consultancy for logistics sites
Industrial Park Planning
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Agenda
Introduction of Fraunhofer Department of transportation
logistics
Structure of typical Industrial Park Masterplanning project
and services offered in the different stages by Fraunhofer
Best practices for typical solutions in an Industrial Park
Industrial Park Planning
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Market DemandSurvey & Analysis
Best PracticeCase Studies
Competition &SWOT Analysis
。Mission
Objectives
Vision
OrganizationStructure for management
company
StrategicFunction Design
StrategicLayout Design
Biz Model formanagement
company
MarketPromotion Plan
Cost benefit analysis
Recent Five Years
Stage I:
First Winning Strategies
Five to Ten Years
Stage II:Second Winning Strategies
Ten to Fifteen Years
Stage III:
Third Winning Strategies
Optional project range:
Detailed planning to be defined by agreement
Strategic Functional Planning for Industrial Parks
Industrial Park Planning
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Market DemandSurvey & Analysis
Market Demand Survey & Analysis
Best PracticeCase Studies
Competition &SWOT Analysis
Detailed survey of potential investors and focus industries
in the region
Survey of existing competition industrial parks and sites for
potential settlement of new investors in the region
Survey will cover demander, receiver and provider of
services
Evaluation of specific service and area requirements for the
region
Analysis of potential demand in area and services: planning
data pool with growth rates and development trends
Deduction of potential for different functions and value-
added services
Market survey will be carried out in detail by Chinese
experts
Industrial Park Planning
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Best Practice Case Studies (Panopa and others)
Best PracticeCase Studies(Panopa and
others)
Market DemandSurvey & Analysis
Competition &SWOT Analysis
Optimisation of distribution structure, location planning,
transport cost analysis, transport management, network
and service planning, simulation tools for efficient bundling
of transports
Site planning with site sizes and layout planning /
optimisation, functional area planning with proper
references for new site planning
Detailed analysis of German/ European best practice
examples
Deduction of modern trends in German/ European industrial
park development
Operating scheme examples and business models in
Germany and Europe
Industrial Park Planning
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Competition & SWOT Analysis
Competition &SWOT Analysis
Market DemandSurvey & Analysis
Best PracticeCase Studies(Panopa and
others)
Clear figure to the Strengths and Weaknesses and future
Opportunities and Threats from a neutral view
Database: statistical data industrial development for the
region. Analysis of potential competitors and interviews
with potential investors
Analysis of current and future trends and their effects to
proposed industrial park
Development of handling guide lines and master profile for
industrial park development including trend analysis
Recommendations for new service areas and market
segments, identification of synergy potentials by
development of new industrial park for developers
Industrial Park Planning
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。Mission
Objectives
Vision
Recent Five Years
Stage I:
First Winning Strategies
Five to Ten Years
Stage II:Second Winning Strategies
Ten to Fifteen Years
Stage III:
Third Winning Strategies
Developing Strategy
The developing strategy follows overall vision, mission and
objectives statements, which will be developed from the
SWOT analysis results
A development plan describes these aims for the different
stages in detail
The development plan will schedule building stages, which
can be identified by the planning data base with the required
resources by year
The development profile and emphasis changes throughout
the stages
To ensure the achievement the developing stages aims,
different winning strategies have to be worked out, each
winning strategy for a period of 5 years
Industrial Park Planning
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StrategicFunction Design
Strategic Function Design
StrategicLayout Design
Strategic function design plans the general location areas
without the exact allocation (this will be done by the strategic
layout design)
Identification of core issues for the industrial park (e.g. affinity
of functions to different sub-areas of the overall site,
percentage of added value, support of main customers,
market forecasts and the interference with other functions /
industries)
Development of a guideline for the functional design
Calculation process from the results of the market survey for
different areas with consideration of best practice examples
Consideration of regional situation (geography, traffic etc.)
Definition and rough allocation of toplevel areas
Industrial Park Planning
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Strategic Layout Design
StrategicLayout Design
StrategicFunction Design
Fine-planning for each function with direct allocation
Site partition with different functions / industries, e.g.
production, warehousing, traffic zone, auxiliary functions etc.
Optimisation of the interferences with other function /
industrial: traffic and process planning
Best practise examples for detailed site partition
Consideration of special requirements, e.g. special needs for
individual investors
Design of service area and green areas, if applicable
(optional:) Description of processes for the new site
Industrial Park Planning
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OrganisationStructure for management
company
Biz Model formanagement
company
MarketPromotion Plan
Cost benefit analysis
Embodiment of operating schemes
Detailed project range to be negotiated by demand
Masterplan for industrial park, including all aspects of
implementation
Organisation structure for the management company and
their personnel development
Business model for the business operation with a focus to
added-value services
Design of the market promotion plan (potential customers,
acquisition plan, acquisition documentation for customer)
Cost benefit analysis for the pricing and planning of services
Industrial Park Planning
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Agenda
Introduction of Fraunhofer Department of transportation
logistics
Structure of typical Industrial Park Masterplanning project
and services offered in the different stages by Fraunhofer
Best practices for typical solutions in an Industrial Park
Industrial Park Planning
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Airpark Baden – Basics • Sector A: Logistics centre with direct connection to airfield
• Sector B: Services, Communication, Administration
• Sector C: Trade and innovation centre for sales oriented industries
• Sector D: production and craft area; also recycling and innovation companies
• Sector E: Private aviation centre with reserved land for aviation oriented companies
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Airpark Baden – Characteristics• Total area: 6.130.000 m² (brutto)• Area used for buildings 1.420.000 m²• Airport 2.460.000 m²• Green area / golf course 2.250.000 m²• Useable area in industrial/business park: about 66.000 m²• Number of companies: 90• Number of buildings: 42• Number of employees: 1150
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Airpark Baden – Details Offered services:
• All around investor support; quick permissions for construction, etc.
• Construcion of buildings according to investors needs
• Buying, renting or long term building lease (40 years + extension) possible
• Airparc Business Center in Sector B with office space in different sizes
• Guest house
• Power plant for environment friendly production of electricity and heating
Industrial Park Planning
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1. Logport – Layout and functional areas
Distribution
Consumer Electronics
Nature Reserve
Container terminal
Administration
Free space for rent/ sale
Steel Logistics
Car Distribution / RoRo
Distribution
Dangerous Cargo
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1. Logport – Characteristics• Total area: 2.650.000 m²• Free space: abt. 800.000 m²• Number of companies: 28• Number of buildings: 43• Internal road net: 9,4 km (12.000 m² road and parking
area)• Internal rail net: 12,4 km• Utilities infrastructure: 14 km water and gas pipes, 20 km
sewer• Total warehouse area: 200.000 m² • Number of employees: abt. 1.500• Transshipment 2003: 100.000 TEU (Logport Container
terminal)• Transshipment capacity p.a.: abt. 200.000 TEU (Logport Container
terminal)• Infrastructure investments 1999-2003: 160 Million EUR, of which 90 Million
EUR duisport• Suprastructure investments 1999-2003: 400 Million EUR, of which 300
Million EUR private companies
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1. Logport – Services
• All-around-investor support
• Development, provision and Marketing of tracks, buildings, terminals, cranage
• Construction consulting
• Facility management
• Trimodal terminal operator
• public-utility railroad services
• Transport chain consulting & Management, Marketing
• Stuffing, stripping, packing
Infra- and suprastructure
providers
Transshipment and logistic services
Strategic investmen
ts
Duisport group
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Duisport Group - Revenues in Million EUR 2003
17
1,5
6,3
7,9
9
Tracts
Structures
Transshipment
Logistic Services
Others
1. Duisport – Revenues by business units• Tracts: leasing of land
• Structures: leasing of warehouses
• Transshipment: short sea, inland barges, rail and road
• Logistic Services: Marketing, Facility management, Transport management and railway
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2. InfraServ Höchst – Basics• Historical grown Technology- and Industry
Park in the heart of Europe
• Positioned in the economical powerful Rhein-Main-Area, direct at the river Main close to the international airport Frankfurt Main
• Both Production- and Research- and Development Companies of the Chemical-, Life Science- and BioTech-Sector as well as Service Companies
• Management company is Infraserv GmbH&Co. Höchst KG, founded 1998
• Leading European site manager and industrial service company for particular Chemistry- and Pharmaceutics sites
Industrial Park Planning
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2. InfraServ Höchst – Layout and functional areas
Production
Logistics
Services
Research& Development
Industrial Park Planning
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2. InfraServ Höchst – Characteristics• Total area: 4.600.000 m²• Free space: 890.000 m²• Number of companies: ca. 80• Number of buildings: 800 Production-, Laboratory- and
Technical buildings; 100 Production plants; 30 offices
• Internal road net: abt. 72 km• Internal rail net: abt. 57 km• Total warehouse area: abt. 300.000 m²• Number of employees: abt. 22.000 (of which 4.000 in
R&D)• Transshipment 2003: 20.000 Containers; 700.000 t bulk• Transshipment capacity p.a.: abt. 2 Mio. t• Investment from 1999 to 2003 abt. 1.750 Million EUR• Investment in 2003: abt. 390 Million EUR
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2. InfraServ Höchst – Services
• Site Engineering
• Technical Services
• Materials Management
• Environment/Safety
• Information Technology
• Real Estate Management
• Site Medical centre
• Personnel
• Finance + Controlling
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3. PLAZA Zaragoza – Basics• Located in the centre of the south-east
European sector in Spain
• Management company: PLATAFORMA LOGÍSTICA DE ZARAGOZA S.A., supported by regional government
• Open for all companies that participate in activities related to transport and logistics
• Efficient and qualitative multi-modal transport possibilities: highways, high-speed-railway, Imperial Canal of Aragón, Airport of Zaragoza• PLAZA provides the collective equipment needed to develop the area
and has common services
• PLAZA will make Zaragoza one the most important logistical cities in Europe
Industrial Park Planning
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3. PLAZA Zaragoza – Layout and functional areas
Private/ Public
Sport Park
Intermodal Zone
Industrial
Logistic Area
Future Growth Reserve
Social Facilities
Service Area
Technology Centre
Industrial Park Planning
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3. PLAZA Zaragoza – Characteristics• Total area: 12.063.674 m²• Green area: 2.300.000 m² (incl. Public and
private sports park)• Number of companies: currently 68• Number of buildings: currently > 18• Internal road net and parking space: 14,8 % of total area and >13.000
parking places• Internal rail net: n.a.• Total warehouse area: Warehouses up to 123.000 m² for
each Company (Example: Inditex)• Number of employees: currently > 5.000• Transshipment 2003: n.a.• Transshipment capacity p.a.: abt. 5.000.000 tons• Investment for Development: expected 210 Million EUR• Investment by companies: expected 1.500 Million EUR
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3. PLAZA Zaragoza – Organization
• Joint Venture between the government of Aragón and industry
• Logistic research program within a business park:
• ZLC, Zaragoza Logistics Centre, leading academic institute and branch of MIT, Massachusetts Institute of Technology, centre for Transportation and Logistics are located direct on the PLAZA
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4. Gazeley Magna Park Rhein-Main – Basics
• Former military area in the heart of Europe, close to Frankfurt Main with connection to railway, highway and airport Frankfurt Main (30 km)
• Management company is Gazeley Properties Ltd from UK, leading European company for Warehousing Solutions and Logistic Parks, owned by WalMart
• Gazeley Properties Ltd with 24 sites in Europe plans to build up 30 new logistic parks in Europe until 2007
• Facilities for all companies related to logistic and trans-port, no production, from 10.000 m² to 50.000 m²
• Criteria for Magna Parks: efficient traffic connection, quality and standardization of buildings, elegant scenery, environmental friendly concept, integration of local authorities into planning process, office buildings: 3-4 % of total building area
• Site preparation currently under process
1. Building stage
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25.000m²33.000m²17.000m²
21.000m²
21.000m
²
50.000
m²
28.000
m²
14.000
m²
4. Gazeley Magna Park Rhein-Main – Layout and functional areas
Railway connection
Office Buildings
Distribution Centre
Highway connection
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4. Gazeley Magna Park Rhein-Main – Characteristics• Total area: 1.004.000 m² (Magna Park UK
2.400.000 m²)
• Number of buildings: abt. 34
• Total warehouse area: 200.000 m² (798.940 m² in Magna Park UK)
• Rental period: regularly 5-10 years up to 25 years
• Number of employees: > 6.000 in Magna Park UK
• Investment by Gazeley Properties Ltd.: abt. 100 Million EUR
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4. Gazeley Magna Park Rhein-Main – Services• Site development
• Marketing
• Rent of floorspace
• Planning & Building of Warehouse solutions within 16 weeks by contract by standardized buildings
• Real Estate Management
• Environment/Safety
Industrial Park Planning
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5. FRA-Forwarding Centre South – Basics• Air Cargo-, Forwarding- and
distribution centre at the airport Frankfurt Main
• Optimized interface and connection for the transport modes road and rail
• Settlement of Global Players from the carrier sector and Service Companies
• Site manager is the company Fraport AG
• Innovative Campus Concept for the bundling of core competences
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5. FRA-Forwarding Centre South – Position and Layout
1997
2003
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5. FRA-Forwarding Centre South – Characteristics
• Total area: abt. 500.000 m²
• Area for investors: abt. 290.000 m²
• Free space: abt. 50.000 m²
• Number of buildings: > 19
• Total building area: abt. 120.000 m²
• Internal road net: n.a.
• Internal rail net: n.a.
• Number of companies: abt. 140
• Number of employees: abt. 4.200
• Investment since 2003: abt. 100 Mio. EUR
• Annual dispatch capacity: abt. 400.000 t
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5. FRA-Forwarding Centre South – Services• Site development
• Facility Management
• Technical Services
• Environment/Safety
• Information Technology
• Personnel
• Marketing
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6. GVZ Bremen – Basics• GVZ Bremen is the oldest cargo transport
centre and logistic park in Germany, founded 1985
• Forwarding- and distribution centre
• Related in an area close to the seaport (2 km) and the airport of Bremen (7 km), north of Germany, with direct connection to railways and highways
• GVZ Bremen was planned, extended and managed by GVZ development company GVZ Entwicklungs-gesellschaft mbH (25 % government, 75 % private): public-private-partnership
• Gateway for city logistics
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6. GVZ Bremen – Layout and functional areas
Logistic industry
with rail connection
Logistic industry
with extended
rail infrastructure
Logistic industry
without rail connection
Terminal road/ rail
for combined traffic
Services,Offices,
Administration
Industrial Park Planning
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6. GVZ Bremen – Characteristics• Total area: 3.620.000 m²• Free space: abt. 10 %• Environmental reserve area: 460.000 m²• Number of companies: 114• Internal traffic area: 410.000 m² road and rail area
(Terminal takes abt. 25 % of the total area)• Internal road net: n.a.
• Internal rail net: n.a.
• Number of employees: 4.960• Transshipment 2003: 87.000 TEU • Transshipment capacity p.a.: 235.000 TEU• Investment up to 2003: abt. 450 Million EUR (of which 40 %
GVZ and 60 % companies
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6. GVZ Bremen – Services
• Site development
• Sale or rent of floorspace
• Main Administration of logistic park
• Development of logistical products
• Marketing, P&R
• Consulting and cooperation projects for logistic park companies
Industrial Park Planning
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7. Gyor Ipari Park – Basics• Gyor Ipari Park is the first and one of the
biggest industrial park in Hungary, founded 1992
• Industry focus to: Automotive, Iron/ Steel, Electronics, Plastics and Home Electronics
• Related close to a river port (20 km) and to main highway (3 km), direct access to railway
• Gyor Ipari Park was planned, extended and managed by an Austrian-Hungarian joint venture company hold by the city of Gyor, the Austrian building company Mischek Bau AG and the Bank Austria Leasing
• Flexible site size from 2.000 m² to 120.000 m² on demand of the customer
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7. Gyor Ipari Park – Layout and functional areas
Liebherr
Home Electronics
Philips Electronics
Smaller
companiesAMOCO (Geotextile)
Hydro Aluminium
(Automotive)
Robust Plastik
Erbslöh Aluminium
(Automotive)
Dutrade
(Distribution
Iron/ Steel)
E.ON (Energy)
Hungarian Alliance
Logistics (Spare parts)
Industrial Park Planning
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7. Gyor Ipari Park – Characteristics• Total area: 1.250.000 m² (brutto)• Useable area: about 1.000.000 m²• Free space for sale 2004: about 250.000 m²• Green area: 68.300 m² (about 5,3 %)• Number of companies: 53• Number of buildings: 42• Internal traffic area: 145.100 m² road and rail area (11,3%
of total area)• Internal road net: 6,25 km
• Internal rail net: 3,4 km
• Number of employees: 7.200• Investment up to 2003: abt. 208 Million EUR (of which 4 %
park management company and 96 % private investors)
Industrial Park Planning
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7. Gyor Ipari Park – Services
• Site development as a joint venture company
• Sale or rent of floorspace
• Main Administration
• Marketing, P&R
• Building support
• Legal advice
• Personnel support
• Representation rooms
• Conference facility
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