THE EVOLUTION OF INDIAN CINEMA
Arthi A. KumarFacts and history of Indian Cinema
Shruti KhandelwalProfitability and Investment
Venkatesh G.Technological advancesTrendsetters
Anuj MahajanStakeholdersSocial impact and Way forward
• Cinema, or motion picture, is the art of moving images, a visual medium that tells stories and exposes reality
• Indian Cinema is world’s biggest film industry
• The biggest single mistake that non-Indian commentators (and some Indians) make is to assume that ‘Bollywood’ is the same thing as Indian Cinema. It isn’t.
What is Cinema?
Different types of cinema
235
218
190177
99
94
84
6462
1715 24
Number of movies
Hindi TeluguTamil KannadaMarathiMalayalamBengaliBhojpuriGujaratiOriyaPunjabiOthers
• History and facts of cinema
• Genres and styles• Parallel Cinema• Mainstream Commercial (or) Masala Films
• Relevance of music
• Awards
Outline
Silent Movie
(1913)
Silent Movie
(1913)
The Indian movie industry was influenced by The Lumiere brothers` whose first show was a silent movie for 10 minutes
Birth and rise of sound
Introduction of movies in regional culture
Color pictures like ‘Kisan Kanya’ were produced
Birth of sound and Color
(1930s)
Birth of sound and Color
(1930s)
Parallel Cinema
(1970s)
Parallel Cinema
(1970s)
Realistic cinemaSocial significance
and artistic sincerity
Revenge was a dominating theme in 1970s
Romance and Indian family system
Patronizing Indian tradition and heritage
Problems faced by an ordinary citizen
Commercialization
1980s and 90s
Commercialization
1980s and 90s
InnovationInnovation
Stages of development in Indian Cinema
• International• Oscar Awards• BAFTA (British Academy of Film and Television Arts)• Cannes• Golden Globe Awards
• National• National Film Awards• Dadasaheb Phalke Award• Filmfare Awards• IIFA Awards
Awards
Profitability & Investments
PROFITABILITYDoubled in size in the last 4 years and is projected to
double again by 2012.
Growth over the yearsGood quality films deliver profits even before they
are released. Internationally Indian cinema reaches more than
30 countries .The business follows global trends and remains
relatively unaffected during times of recession.Highest theatre admission in the world (3.29
billion).In 2010, Indian box office revenues touched $1.8
billion
Reasons for cinema industry’s growth
Economic and personal income-linked factors
Low media penetration in lower socio-economic classes.
Liberalizing foreign investment regime
Investments
The Indian government granted the film business industry status in 2002.
India has been a preferred destination for global and Indian corporate.
Major international film studios like Sony, Warner, Universal, Disney, Viacom and Fox in the process of setting up operations & entering the film production sector in India.
Barriers to investmentsPiracy
Lack of a uniform media policy for foreign investment.
Merging of the FII and FDI caps
Tax treatment of foreign broadcasting companies
Employment India's burgeoning film and television industry
created nearly 1.8 million jobs according to a new report released by PricewaterhouseCoopers.
Technology in CinemaGame Changers
Movie Making
Silent Movie
The Talkies
Colour Cinema
The 3D effect
Digitalizing
Promotion Strategies
Bit Notices
Posters and Cut-outs
Trailer
Radio and Television
Social Media
The Game ChangersDadasaheb PhalkeSatyajit RayShyam BenegalAdoor GopalakrishnanMani Ratnam
Movies Across BordersParallel Cinema
• Apu Trilogy• Mani’s
Trilogy• Elements
Trilogy
Commercial Cinema
• Chandralekha
• Sholay• DDLJ• Lagaan• Magadheer
a
InfluencersAncient Epics and Sanskrit DramaTraditional Folk TheatresRegional Politics Western Cinema
Indian Cinema – Impacts
StakeHolders
Cast & Crew
Film-Makers
Music Company
Service Suppliers
Theatre Audience
Theatre Owners
Insurance Company
Audience
Stakeholders
Equipment Manufactur
er
AdvantagesBig Revenue generator. ($ 1.8 billion in 2008)Instructive and Informative.Provides a very good insight. E.g. – Epic, War Movies.Very beneficial for illiterate people, giving them a chance
to have and give opinions.One of the most effective method of exposing social
evils.Can be used for establishing mutual international
understanding and paving the way for permanent world peace.
DisadvantagesGrossly underpaid crew leading to job dissatisfaction.Huge losses due to lack of good scripts and
consequent failure of the movie.Lot of objectionable content for some audience.Less time spent on reading, with family, on
introspection. Youth being the most vulnerable, gets detached from
the dismal realities of life.Giving people new ideas to commit crimes.
e.g. – Dhoom Gang
The Way ForwardA merger of commercial and parallel cinema.Government aid by way of subsidy, tax reduction,
encouragement to talented artists and technicians.Animated movies - The next big thing.Lot of emphasis on overseas audience, NRIs.Strict regulations against piracy (piracy results in annual
losses of around $ 1 billion).Infrastructure development in tier – 2 & 3 cities.Co-production with foreign production houses, helping in
evolution of cinema due to increased global exposure.
Thank you