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What’s New in Social Media?
Melissa Beaupierre, Senior Director, CDC National Prevention Information Network (NPIN) Katy Capers, Deputy Health Communications Project Manager
Carlos Chapman II, Partnerships & Outreach Coordinator, CDC NPIN
“What’s New in Social Media” Recording
Visit the In the Know: Social Media for Public Health webpage for access to full recordings and presentations from the series I & II.
2013-2014 Trends
1. Usage trends. “Old” channels, new features
2. Geo-location. Location, location, location
3. Apps with Outreach Potential. Who’s there?
4. Image and video tools. A must for success
5. Content support. Resources to get it done
Usage Trends: Overview
• Overall use of social media continues to grow
• Facebook, Twitter and Google+ are still the major players
• Niche communities continue to grow for personalized calls to action and user experiences
Usage Trends: Overview
• Multi-channel, multi-device use
• The “always on” user mentality has grown even further
Credit: @AIDSgov
Autoplay Newsfeed Videos
Credit: Facebook
Usage Trends: Facebook
Usage Trends: Facebook
Credit: Facebook
Paper
Usage Trends: Pinterest
Credit: Pinterest
Rich Pins
Usage Trends: Instagram
Credit: Instagram
Direct Message & Hashtags
• Increase in Twitter chats/views
• Embrace the hashtag!
• Increasingly more value for Twitter in public health research and prevention
Usage Trends: Twitter
• Currently, G+ more about adding content value than traditional engagement
• “Google Authorship puts more emphasis on who is responsible for content published online as opposed to what (brand).” (Matt Morgan, bloggingbistro.com)
Usage Trends: Google+
Credit: Andy Crestodina, blog.KISSmetrics.com
Growing beyond just career professionals
Access compelling, customized content with LinkedIn Pulse
Usage Trends: LinkedIn
…but, where’s your audience?
• Identify objectives
• Define your audience and their preferences
• Scan, engage, and market
• Establish connections with key influencers
Credit: D. Chaffey, 10 types of online influencers
Geo-Location
Using geo-location, users can see relevant content based on their location
Using location can:
• promote services and resources,
• organize gatherings,
• grow professional contacts
Geo-Location
Apps For You
NYC Condom
Apps For Your Users
ChicagoFluShots.org
Apps with Outreach Potential
Old and new networks—all new possibilities
Image & Video Tools
• Visual media is influential across all social networks
• Users tend toward easily digestible visual content
• Opportunities: Behind-the-scenes or sneak
peeks Event promotion Storytelling Individualized messages
Mobli
Content Support
Content Support
www.hubspot.com/blog-topic-generator
Content Support
www.portent.com
“What’s New?” Takeaways
1. Know your audience’s (changing) preferences and influencers
2. Keep the larger ecosystem in mind
3. Add or ask for location, when relevant
4. Catch the image-centric train
5. Register for industry updates + connect with others for fresh ideas and best practices
Acknowledgements
Moderator Melissa Beaupierre
Presenters Katy Capers & Carlos Chapman
Executive Producer Harry Young
Technical Producer/Director James Bethea
Social Media Coordinator Carlos Chapman II
Health Communications Support Team Cynthia Newcomer, Tracye Poole, Daniel Johnson & Valerie Watkins
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Thank you for watching What’s New in Social Media
@CDCNPIN
www.cdcnpin.org
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