Social Media Whats It Good For?
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Social Media What's it Good For? 1 Good Reason Presented by Chris Kieff Twitter: www.Twitter.com/ckieff Facebook: www.Facebook.com/ckieff LinkedIn: www.linkedin.com/in/chriskieff Email: [email protected] Voice: 201-519-0391
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A very brief social media 101 overview I use with PR Agencies for a Lunch & Learn format. This presentation typically takes about 1 hour with questions from the audience.Please contact me if you are interested in scheduling a Lunch & Learn for your group.
Transcript of Social Media Whats It Good For?
Social MediaWhat's it Good For?
1 Good ReasonPresented by Chris Kieff
Twitter: www.Twitter.com/ckieff Facebook: www.Facebook.com/ckieffLinkedIn: www.linkedin.com/in/chriskieff Email: [email protected]: 201-519-0391
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What is Social Media?
Any online technology or practice that people use to share
Content
Opinions
Reviews
Insights
Experiences
Perspectives
MediaImage: The Conversation Prism by Brian Solis
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Why Do You Care about SM?
Eyeballs
Access
Results
Gary Shenk @garyrshenk (Corbis)Matt Blumberg @mattblumberg (Return Path)Gaël SOLIGNAC ERLONG @SOLIGNAC_ERLONG (fullsix)
24%
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How do you do SM Effectively?
Get in it for the long run.
Build relationships over time.
Put it in the bank for when you need it.
Put a human face on it. Spend time where you
find the ROI.
90% - 9% - 1%
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Which Social Networks?
Facebook 200mm
– Good for your old friends and friends of friends.
MySpace 110mm
– For celebrities, artists and personalities
LinkedIn 35mm
– Excellent for business connections research on companies and Q&A
Twitter 20mm
– For the people you don't know yet and for staying on top of what influencers are saying.
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Reaching out to Influencers via SM
Identify influencers – Google, Technorati, AllTop
– A Listers get ideas from B Listers.
Stalk them:
– Follow on Twitter, friend on Facebook & MySpace, link to on LinkedIn- Go where they are.
• Not all at once, over a week or two
– Look for pitching instructions! Don't follow them
Suck up to them:
– Read their blogs/articles and post comments
– Recommend their articles publicly (Twitter, LinkedIn...)
– Repeat their messages on Services (RT)
Schmooze them:
– Pitch your story with references to their earlier work
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Buzz Word Bingo
Transparency Authenticity AstroTurf Flogging Engagement
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Two Stories
Horizon Realty, Chicago
Ford Ranger Fan Club
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Conclusion
SM is good for listening to the general mood of your target audience
SM is good for engaging with targeted influencers in your vertical.
SM is good for staying in touch: Chris Kieff
Twitter: www.Twitter.com/ckieff Facebook: www.Facebook.com/ckieff LinkedIn: www.linkedin.com/in/chriskieff Email: [email protected] Voice: 201-519-0391
