AAPA Cruise Seminar February 10, 2011
Improvements to Cruise Facilities Design
?
Innovative thinking and planning
Greener
Safer
Enjoyable
Useful
Breakthrough Innovation
Co-creation
Transformational
Open
Revolutionary design AND delivery
Revenue GeneratorValue for money: performance vs price
Primary, secondary and tertiary revenue
Infrastructure Cost
Terminal Cost
Site Development Cost
Environmental Leader
Port Sustainability
LEED
ECA
Jurisdictional Regulation
Community Builder
x
Gateway DestinationPlace Maker
1GLess is More
Ludwig Mies Van der Rohe
2GLess is a bore
Robert Venturi
3GImagination is more
important than knowledge.Albert Einstein
4G
More from less
for more and moreR.A. Mashelkar
Sometimes one
pays most for the
things one gets
for nothing.Albert Einstein
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