NORTHWESTERN TECHNOLOGIES
Social Media: Online Marketing Solutions
AGENDA
What is Social Media?
Emergence of Social Media
Current Social Media Landscape in
IT
Opportunities & Benefits
Conclusion
What is social media?
A communications channel and an opportunity to build relationships!
Emergence of social media
First Email Sent….1971 Bulletin Board System (BBS)….1978 SixDegrees, Friendster, Myspace,
Facebook...
History of social networks
Social media usage
Tumblr Pinterest Twitter LinkedIn Myspace Google+
405
89 89
21 17 8 3
Average Minutes Per Visitor to Social Media Sites (Jan. 2012)
Social media landscape
Oracle Open World
MobileDemand Laptop
Dell Idea Storm
BENEFITS
External Benefits: Increased awareness Increases traffic Ability to monitor conversations
Internal Benefits: improved employee engagement improved internal collaboration creating a two-way dialogue with senior
executives
IS Social media here to stay?
July 2011
88% marketers using social media67% global web-users visit social network sites10% time spent on the internet on social sites77% active users who regularly read blogs
CONCLUSION
Tech industry and Social Media 15 years of industry experience BluNet is top-talent Partnership = success! Today’s technology
Thank you
Visions @ Night Graphics
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