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International Journal of Marketing and TechnologyCONTENTS
Sr.No. TITLE & NAME OF THE AUTHOR (S)
Page No.
1
The Review for Web-Page testing And Quality Assurance
Mr. Piyush Mohan 6-7
2
Do because we must E marketing in developing countries
Zehra Zulfikar and Dr. Kavita Chauhan 8-9
3
Creativity and Innovation for Enterprising Entrepreneurship
Dr. Santosh Sadar 10-11
4
Botnets: Lifecycle, Attacks, Detection and Prevention
Ms. Mriga Gupta 12-13
5
Wireless Telephone Services In India - An Appraisal of Service Quality
Dr. Ramesh Lal Dhanda and Ms. Ritu Jain 14-15
6
Getting Values from Digital Marketing
Mr. Manish kumar and Dr. Bhuvnender Chaudhary 16-18
7
E-Business and Its Effectiveness on Banking System with Special Reference to GramyaBank
Mr. Sanjay Kumar Panda19-20
8
To study Consumer Decision making process for Second Hand Car as a replacement of Two Wheeler (Bike)
Mr. Nikhil Monga and Dr. Bhuvnender Chaudhary21-22
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2/22
IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
2
August2011
Chief PatronDr. J OSE G. V ARGAS -H ERNANDEZ
Member of the National System of Researchers, MexicoResearch professor at University Center of Economic and Managerial Sciences,
University of GuadalajaraDirector of Mass Media at Ayuntamiento de Cd. GuzmanEx. director of Centro de Capacitacion y Adiestramiento
Editorial Board Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKAR Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGH Professor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRI Principal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARY Asst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYA Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Dr. T. DULABABU Principal, The Oxford College of Business Management,BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMAR Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHI Lecturer, College of Engineering Pune, SHIVAJINAGAR
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
3
August2011
Dr. S. KALIYAMOORTHY Professor & Director, Alagappa Institute of Management, KARAIKUDI
Prof S. R. BADRINARAYAN Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINAR ESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMED Software Research Eng, Department of Bioinformatics, GERMANY
Mr. SANJAY ASATI Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
Mr. G. Y. KUDALE N.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory BoardDr.MANJIT DAS
Assitant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHANMaulana Azad National Institute of Technology, BHOPAL
Dr. N. KAVITHAAssistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARAN Assistant Professor (Senior), VIT Business School, TAMIL NADU
DR. RAJIV KHOSLAAssociate Professor and Head, Chandigarh Business School, MOHALI
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
4
August2011
Dr. S. K. SINGH Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
Dr. (Mrs.) MANISHA N. PALIWAL Associate Professor, Sinhgad Institute of Management, PUNE
DR. (Mrs.) ARCHANA ARJUN GHATULEDirector, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
DR. NEELAM RANI DHANDAAssociate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURIAssociate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada
University, AURANGABAD
Prof. Dr. BADAR ALAM IQBAL Associate Professor, Department of Commerce,Aligarh Muslim University, UP
Associate EditorsDr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management,RAJKOT (INDIA)
MOID UDDIN AHMADAssistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORAAssistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Mr. P. PRABHUAssistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMAR Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMA Assistant Professor ,Bhilai Institute Of Technology, INDORE
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
5
August2011
Ms. MONIKA BHATNAGAR Assistant Professor, Technocrat Institute of Technology, BHOPAL
Ms. SUPRIYA RAHEJA Assistant Professor, CSE Department of ITM University, GURGAON
ReviewersDr. B. CHANDRA MOHAN PATNAIK
Associate Professor, KSOM, KIIT University, BHUBANESWAR
Dr. P. S. NAGARAJAN Assistant Professor, Alagappa Institute of Management, KARAIKUDI
Mr. K. V. L. N. ACHARYULU Faculty, Dept. of Mathematics, Bapatla Engineering College, Bapatla, AP
Ms. MEENAKSHI AZAD Assistant Professor, Master of Business Administration, GREATER NOIDA
Dr. MOHD NAZRI ISMAIL Senior Lecturer, University of Kuala Lumpur (UniKL), MALAYSIA
Dr. O. P. RISHI Associate Professor, CSE , Central University of RAJASTHAN
Ms. SWARANJEET ARORA ASSISTANT PROFESSOR , PIMR, INDORE
Mr. RUPA.Ch Associate Professor, CSE Department, VVIT, NAMBUR, ANDHRA PRADESH
Dr. S. RAJARAM Assistant Professor, Kalasalingam University, Virudhunagar District, TAMIL NADU
Dr. A. JUSTIN DIRAVIAM Assistant Professor, CSE, Sardar Raja College of Engineering, TAMIL NADU
Ms. SUPRIYA RAHEJA Assistant Professor, CSE Department, ITM University, GURGAON
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
6
August2011
The Review for Web-Page testing And
Quality Assurance
Mr. PIYUSH MOHAN
Assistant Professor
Department Of Computer Application
Swami Vivekanand Subharti University
MEERUT U.P 250005
Title
Author(s)
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
7
August2011
Abstract:
Testing is one of the critical processes in software development life cycle. It plays a vital role in
the success of software product by enhancing its quality. Now days web-based applications are
emerging and evolving speedly. Software testing is the execution of software with actual testdata which produce expected results. To do the testing of software it is necessary to know which
type of the test case plan should be used and how many types of test cases are necessary. With
the test case it is necessary which type of testing is used. Software quality assurance is the set of
activities that ensures software processes and products conform to requirements and standards. In
this paper, we will discuss different types of testing, software quality assurance related issues
which is necessary for the development of a website. Quality Assurance makes sure the project
will be completed based on the previously agreed specifications, standards and functionality
required without defects and possible problems. It monitors and tries to improve the development
process from the beginning of the project to ensure that it is working properly.
Keywords: Software, Requirements, Testing, Quality ,Web, Phases, Bugs, Assurance.
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
8
August2011
Do because we must E marketing in
developing countries
Zehra Zulfikar
Centre for Management Studies
Jamia Millia Islamia
New Delhi, India
Dr. Kavita Chauhan
Centre for Management Stud
Jamia Millia Islamia
New Delhi, India .
Title
Author(s)
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
9
August2011
ABSTRACT:
The concept of e marketing is very widely accepted by the companies around the world because
it has not only contributed in the efficacy of 4 Ps of marketing mix in big a way but has also
backed the increasing customer value and satisfaction. The huge benefits of e marketingtechniques are mostly delighted by developed countries because of the availability of advanced
infrastructure and established unconventional marketing setups, which are absent in developing
countries. The paper has attempted to find out strategies and ways by which e marketers can get
hold of customers living in under developed areas without knocking the doors of government,
telecom players, educational institutions, NGOs or any other external body.
Keywords - e marketing; internet usage; developing countries; semi urban and rural areas
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
10
August2011
Creativity and Innovation for
Enterprising Entrepreneurship
Dr. Santosh Sadar
Associate Professor & Head,Dept. of Business Administration and Management,
Sant Gadgebaba Amravati University,
Amravati, Maharashtra PIN 444 602
Title
Authors
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
11
August2011
ABSTRACT:
Innovation is outcome of creativity and a key to become successful entrepreneur. An innovator
could become successful entrepreneur, as innovation is backbone of entreneurship. The products
in the market are representing a particular segment with its innovativeness. The products inautomobile, telephone services, food and beverages, automation, consumables or likewise in
same range are in market with its separate entity because of their innovativeness. A motorbike
with identical features and capacity manufactured by different manufacturers has their separate
class of customers and existence in market because of innovativeness in all the product range.
The innovativeness requires intellectuals because it supports creativity. An innovative
entrepreneur is always a good leader and visionary. The Pen drives with 170 GB capacity at Rs
300/ is not only innovation in computer hardware technology but it is creativity in the field of
application of technology for common man at affordable price. The innovativeness and creativity
is directly co- related with an entrepreneurs vision. An entrepreneur is always aware, enthusiastic
analyzer. The success of an entrepreneur and building of successful entrepreneurship is
depending on innovation of the person concern.
Key words: Creativity, Innovation, Innovative Entrepreneur and Enterprising Entrepreneur
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
13
August2011
Abstract:
Botnets are arguably the biggest threat that the Internet community has faced. The prevalence of
botnets, which is defined as a group of infected machines, have become the predominant factor
among all the internet malicious attacks such as DDoS, Spam, and Click fraud. In this paper, asurvey of botnets is provided. We first discuss fundamental concepts of botnets, including
lifecycle, and two major kinds of topologies such as IRC based protocols and P2P based bots.
Several related attacks, detection, tracing, and countermeasures, are then introduced, followed by
possible future challenges. In order to better understand the challenges that the security
community faces in order to dismantle botnets, we first need to understand how botnets function,
and the many tools and techniques employed by them. The major objective of this paper is to
exploit open issues in botnet detection and preventive measures through exhaustive analysis of
botnets features and existing researches.
Keywords: Bot, Botmaster, Honeypot, IRC-based botnets, P2P botnets, Honeynets.
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
14
August2011
WIRELESS TELEPHONE SERVICES IN INDIA-
AN APPRAISAL OF SERVICE QUALITY
Dr. Ramesh Lal Dhanda
Principal,
DAV College, Cheeka,
District Kaithal,
Haryana, India
Ms. Ritu Jain
Research Scholar,
School of Management,
Singhania University,
Rajasthan, India
Title
Author(s)
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
15
August2011
Abstract:
The Indian telecommunication industry is one of the world's fastest growing industries. It is
also the second largest telecommunication network in the world in terms of number of wireless
connections after China. The first National Telecom Policy was announced by the Governmentin 1994 (NTP-94) with the objectives of providing telephone on demand, provision of world
class services at reasonable prices and universal availability of basic telecom services to all
villages. NTP-1994 recognized that the required resources for achieving these targets could not
be made available only out of Government sources and private investment and involvement of
the private sector was required to bridge the large resource gap. Entry of private sector payers
in telecommunication sector has introduced the concept of service quality to the service
providers as well as the subscribers. The present article is an attempt to make an assessment of
service quality for the wireless telephone services in respect of selected telecom service
providers with the help of service quality parameters based on SERVOQUAL Model.
KEY WORDS: TELECOMMUNICATION, WIRELESS TELEPHONE, QUALITY OF
SERVICE, TANGIBILITY, RELIABILITY, EMPATHY.
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
16
August2011
Getting Values from Digital
Marketing
Mr. Manish kumarMIMA, Research Scholar,
AIMA-AMU
Asstt. Professor, Department of Management Studies
Dev Bhoomi Group of Institutions,
Manduwala, Dehradun, Uttarakhand.
Dr. Bhuvnender Chaudhary
Dean, Department of ManagemStudies
Phonics Group of InstitutionRoorkee, Uttarakhand
Title
Author(s)
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
17
August2011
Abstract:
Objectives: - In 1994, only $135 million was spent on advertising on interactive media, most of
it on online services and CD-ROMs. This poor showing occurred in spite of significant trial by
top leading advertising agencies, which exhibited strong awareness of interactive media andbelieved them relevant to the goods and services they marketed. Now they have started thinking
about the new vehicle of promotion in terms of Internet Marketing and Digital Marketing.
Many companies are waking up to the potential of the interactive consumer market. Interactive
media is likely to revolutionize marketing for many consumer companies because it allows
marketers to deliver real-time, personalized services and content, one consumer at a time. It is
what we call Digital Marketing . The term Digital Marketing has been coined around March
2010. Digital Marketing is now a well accepted term, used to refer the intersection of socialmedia, communication, media, information technologies and, of course internet marketing.
Internet Marketing versus Digital Marketing: -There is still a lot of confusion between
Internet Marketing and Digital Marketing. Internet Marketing has been around for 5 to 10 years
now. It consists of using the internet to find an audience, performing research to offer relevant
offers to that audience. In many cases, internet marketers dont have a product for that audience
themselves, but search affiliate networks such as City Bank to satisfy their prospects.
But Di gital Marketing is a term that has been around for quite awhile but hasnt been very well
defined, encompassing things like banner advertising, search engine optimization (SEO) and pay
per click. It is the practice of promoting products and services using database-driven online
distribution channels to reach consumers in a timely, relevant, personal and cost-effective
manner. It is the promotion of brands using all forms of digital advertising channels to reach
consumers. This now includes Television, Radio, Internet, mobile, social media marketing and
any other form of digital media.
Impact and consequences of Digital Marketing: - Whilst digital marketing does include manyof the techniques and practices contained within the category of Internet Marketing, it extends
beyond this by including other channels with which to reach people that do not require the use of
The Internet. As a result of this non-reliance on the Internet, the field of digital marketing
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
18
August2011
includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and
digital outdoor.
Broadband Internet, Wi-Fi and phone Web access are also spurring growth worldwide. A recent
report showed that Web usage increased 10% from last January to this January globally. Notsurprisingly, billions of marketing dollars spent on traditional channels is already starting to shift
to digital marketing campaigns and this will continue to increase as the Web matures. But what
will be the organizing activity for Digital Marketing, what will be the metrics for Digital
Marketing and what will be the ways for getting values from Digital Marketing? It is a main
question mark for assessing the Digital Marketing.
Key words: - Internet Marketing, Digital Marketing, Digital Marketing metrics
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
19
August2011
E-Business and Its Effectiveness on
Banking System with Special Reference
to Gramya Bank
Mr. Sanjay Kumar Panda
Mgmt.& IT FacultyAcademy of Business Administration
Harida, Kuruda Balasore, Orissa
Title
Author(s)
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
20
August2011
Abstract:
E-Business is a term used to describe businesses run on the Internet, or utilizing Internet
technologies to improve the productivity or profitability of a business. In a more general sense,
the term may be used to describe any form of electronic business that is to say, any businesswhich utilizes a computer .
e-Business , commonly referred to as " eBusiness " or " e-business ", may be defined as the
application of information and communication technologies (ICT) in support of all the activities
of business. Commerce constitutes the exchange of products and services between businesses,
groups and individuals and can be seen as one of the essential activities of any business.
Electronic commerce focuses on the use of ICT to enable the external activities and relationships
of the business with individuals, groups and other businesses. e-Business refers exclusively toInternet businesses.
Electronic business methods enable companies to link their internal and external data processing
systems more efficiently and flexibly, to work more closely with suppliers and partners, and to
better satisfy the needs and expectations of their customers.
http://www.wisegeek.com/what-is-a-computer.htmhttp://www.wisegeek.com/what-is-a-computer.htmhttp://wiki/Information_and_communication_technologieshttp://wiki/Information_and_communication_technologieshttp://wiki/Information_and_communication_technologieshttp://wiki/Information_and_communication_technologieshttp://www.wisegeek.com/what-is-a-computer.htm8/2/2019 IJMT Vol-1 Issue-3 Abstract
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
21
August2011
To study Consumer Decision making
process for Second Hand Car as a
replacement of Two Wheeler (Bike)
Mr. Nikhil Monga
Research Scholar & Asst. Prof.,
Phonics Group of Institutions, Roorkee
Dr. Bhuvnender Chaudhary
Dean,
Phonics Group of Institutions, R
Title
Author(s)
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IJMT Volume 1, Issue 3 ISSN: 2249-1058 __________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A.
August2011
Abstract:
In the earlier days still the new brand car are the status symbol and upper class of the society had
the car but in the present scenario this trend has entirely changed new car is not only status
symbol but also is a basis need of the higher and medium class people but all the medium andlower class people cannot buy new car so this study will be highlights all the reason and factor
for which customer buy second hand car as a replacement of bike.
This study help in highlighting the brand preference which brand is mostly preferred by the
customer. Now number of companies are offering various brands like Tata, Maruti Suzuki,
Hyundai, etc. At the time of purchase of second hand car customer not only include price factor
but they take care of other factors also like fuel efficiency , look, condition, model also .
This study will help to know the factor which affect customer decision making and customerbehavior like people buy second hand car for various purpose like family purpose, saving money,
safety purpose for status symbol, some buy second hand car to add new vehicle and due to
climate condition. So research is essential for consumer decision making process.