1 © 2010 Cisco | EMC | VMware. All rights reserved.
Compe&&ve Analysis IBM’s Private Cloud Approach – Cloudburst (short) Andre Wu Senior Director – Global Cloud Strategy
December 2010
Confidential
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At a high level – IBM is taking a 3 pronged approach to Cloud
solu&ons with clients…..
1) IBM will offer “as-‐a-‐Service” Cloud offerings for a variety of solu&on areas – targe&ng
massive mul&-‐tenant and on/off-‐premise single client market segments
2) IBM will offer clients the hardware & soRware components to build their own cloud
– highligh&ng the fact that these components are the one’s leveraged in their public
offerings and IBM’s internal private cloud
3) IBM will offer clients the services to implement these cloud components or to
operate and/or outsource the management of these cloud environments/
infrastructure
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IBM’s focus is on “Smart Business” offerings across a wide spectrum of solution areas…
Services offered via a public cloud infrastructure
Private Cloud Systems
Private cloud services
IBM LotusLive IBM LotusLive iNotes®
IBM CloudBurst™ platform
IBM Smart Business Test Cloud
IBM Smart Business Desktop Cloud
IBM Smart Business Storage Cloud
Analytics Collaboration Development and test
Desktop and devices
Infrastructure Storage
IBM Smart Analytics System
Smart business for small or midsize business (backed by the IBM cloud)
Infrastructure Compute / security
IBM Computing on Demand
IBM Information Protection Services
Business services
BPM BlueWorks (design tools)
IBM Smart Business End User Support – IBM Service Assist
IBM Smart Business on the IBM Desktop Cloud
IBM Smart Analytics Cloud
Smart business expense reporting on the IBM cloud
IBM Information Archive
IBM Smart Business Development and Test on the IBM Cloud (BETA)
IBM Information Protection Services
Smart Business Security Services
4 VCE CONFIDENTIAL
Content
IBM’s Private Cloud Approach Cloud Reference Architecture
Tivoli Service Automa&on Manager / IBM Service Delivery Manager
Cloudburst HW
Proposal/Pricing Approach
Conclusion
IBM’s “Strengths” & Weaknesses
VCE/Vblock Differen&ators
Appendix
How will IBM message against VCE
etc
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IBM’s Private Cloud Approach
IBM’s wedge into private clouds is primarily a
soRware driven strategy.
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IBM will lead with their Common Cloud Management Platform (CCMP) Reference Architecture…
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IBM CloudBurst
IBM Tivoli Service Automation
A la carte software solution for maximum flexibility
IBM Service Delivery Manager
Pre-configured and optimized for virtual environments and cloud deployments
Integrated hardware, software and services optimized for clouds
Pre-integrated solution delivered as virtual images for faster installation and rapid time to value
Contains functionality in i) Performance monitoring to assure service quality; ii) Usage & accounting for tracking and chargeback
Self-contained solution (managed from and to environment) to accelerate cloud deployments
Pre-integrated solution bundled with HW, SW, storage, network and QuickStart services for
fastest time to value
Automates resource deployment in response to user-driven service requests
Provides complete configuration self build for maximum flexibility
Self-service user interface for improved responsiveness and efficiency to service requests. Automates IT resource deployment to maximize efficiency and address fluctuating business requirements
Installs on existing hardware to leverage available resources and previous investment
Solution can provision images on both IBM & non-IBM platforms/servers
IBM Provides Multiple Entry Points to Deploy a Cloud Based Service
IBM offers a building block approach to Private Clouds: TSAM offers the UI portal, catalog, etc to provision/de-provision ISDM extends TSAM to become a “cloud sw appliance” Cloudburst is an integrated SW & HW stack – “cloud in a box”
8 VCE CONFIDENTIAL
Application Discovery
Service Request Manager
IT and Non-IT Asset Management
Change Management
Provisioning
License Management
Service Automation
CloudburstTivoli process
automation engine Common Data
Model
CC
MD
B
Storage
Network
Integrated Solution An Integrated set of solutions represent the full management of data, processes, tooling
and people
Common Data Model The core solutions share a common data
subsystem for simple data sharing
Processes that Work Together The core solutions share a process workflow
automation engine
No Rip and Replace Leverage existing investments in IBM and 3rd
party IT management tools
Lower Cost of Ownership Lower infrastructure and training costs,
simple upgrade model
Tivoli Application Dependency Discovery Manager 7.1 – 12/07
Tivoli Change & Configuration Management Database 7.1 – 12/07
Tivoli Service Request Manager 7.1 – 5/08
Tivoli Asset Management for IT 7.1 – 5/08
Tivoli Provisioning Manager 7.1 – 12/08
IBM Cloudburst – 6/09
Tivoli Service Automation Manager 7.1 – 11/08
IBM Tivoli’s Integrated Service Management Approach Tivoli Asset Management for IT 7.2 (TADD) – 7/09
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IBM CloudBurst – at a glance � Ethernet switches
– Brocade, Cisco, Qlogic, BladeNetworks
� Management module � Storage and controllers
– DS3400 & EXP3000 – SAN Volume Controller
(optional)
� Blade Centers – HS22 blades
� Tivoli Svc Automation Mgr IBM Svc Delivery Mgr - TPM/TSRM/TRPM/
Maximo/CCMDB/TPAE - TUAM/TSA/ITM
• Vmware ESX • IBM System Dir, etc.
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W in
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CloudBurst 2.1 Hardware Configuration Options
Small Around $300K US List*
Medium Around $600K US List*
Large Around $1.13M US List*
§ One 42U Rack § One BladeCenter Chassis § One 3550M3 Mgmt Server § Four HS22V Blades – 1 cloud
management, 3 compute capacity § Redundant 10G Ethernet
Networking § Redundant 1G Ethernet Network
for out of band management § Redundant 8G FC Network § One DS3400 - 2 Controllers each § Storage Capacity = 12 600GB
SAS (7.2TB raw)
§ One 42U Rack § One BladeCenter Chassis § One 3550M3 Mgmt Server § 5 to 14 HS22V Blades – 1 cloud
management, 4 to 13 compute capacity, optional use of 1 blade for HA
§ Redundant 10G Ethernet Networking
§ Redundant 1G Ethernet Network for out of band management
§ Redundant 8G FC Network § One DS3400 - 2 Controllers each § Up to 3 EXP3000 § Storage Capacity = 24 – 48
600GB SAS (14.4 – 28.8TB raw)
§ One 42U Rack § Two BladeCenter Chassis § One 3550M3 Mgmt Server § 15 to 28 HS22V Blades – 1 cloud
management, 14 to 27 compute capacity, optional use of 1 blade for HA
§ Redundant 10G Ethernet Networking
§ Redundant 1G Ethernet Network for out of band management
§ Redundant 8G FC Network § Includes TOR 8G FC switch § Two DS3400 - 2 Controllers each § Up to 6 EXP3000 § Storage Capacity = 48 – 96
600GB SAS (36 – 57.6TB raw)
§ Supports up to 100 VMs** § Supports up to 460 VMs** § Supports up to 960 VMs**
All Hardware Configurations include PDUs, Keyboard & Monitor, Cables, SFPs
*Indicative price only, not to be quoted ** Based on IBM internal estimates of standard CloudBurst 2.1 blade
• HS22V with Intel Xeon 5660 2.8 GHz processors and 72GB memory • Each blade can support up to 36 VMs of 4GB size
• IBM System Storage SAN Volume Controller is an option that can be added via on site services • A larger configuration (56 blades) is expected to be available in 4Q
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IBM’s Private Cloud proposals will consist of the following components. � Software:
– TSAM/ISDM § priced by managed Processor Value Unit (PVU) (50 – 120 PVU’s per x86 core)
§ $75 - $100(list) per 10 PVU’s of the managed environment § Hypervisor - VMware ESX is included in Cloudburst price (for blades in chassis only)
§ IBM can also provide/support Xen, KVM, etc. – Optional: Infrastructure Mgt SW
§ Blade Open Fabric Mgr
� Hardware: – Cloudburst – small ($300k) to large ($1.13M) *note: prices going up – Add’l resources: storage, unix, network components, etc…as req’d
� Services: – HW Install/Configuration (minimal stand-up fee incl. in cloudburst price) – SW Implementation, Configurations & Integration (prices will vary based
on # & complexity of use cases) – Migration of data/environments (dependent on level of P to V)
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Conclusion:
IBM’s “Strengths” & Weaknesses
VCE & Vblock Differen&ators
Like most differen&ators – the benefit is in the eye of
the beholder.
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IBM “Strengths” & Weaknesses
“Strengths” Response / Weaknesses
IBM has a complete cloud strategy that addresses all “as-a-Service” offerings
IBM’s corporate strategies put them at risk of competing regularly against their own client base IBM’s sales strategy is diluted & confusing with so many cloud offerings
IBM CloudBurst is the most complete end-to-end stack from portal through to infrastructure – a true “cloud in a box”
CloudBurst relies heavily on Vcenter & Vsphere for security & provisioning in the virtualization layer Cloudburst lacks true infrastructure orchestration – IBM Service Director is a weak alternative to UIM Cloudburst’s infrastructure is not an enterprise-class converged environment – as IBM does not own Network components or includes ent-class storage
TSAM & ISDM are “open” solutions that can manage existing resources & non-IBM resources outside of the CloudBurst stack
TSAM & ISDM require homogeneous Tivoli stacks of software that will greatly impact clients who have made financial investments in competitive products. Mgt of resources outside of the CloudBurst will often require add’l & extraneous infrastructure components and will offer degraded functionality
CloudBurst is a mature product that has been hardened through use within IBM’s own private/public clouds
IBM’s own private cloud & public cloud infrastructure was built on and leverages technologies not in the CloudBurst stack: i.e. iDataplex for compute, Juniper for network, etc… The “maturity” of the sw stack can be equated to heavy legacy code that requires complex & costly services to implement
IBM offers a full portfolio of software and services to complement Cloudburst and to address any enterprise need for strategy, integration, implementation & support
IBM’s CloudBurst is a trojan horse to sell additional sw & services – and client should be wary. Typical experience has shown that the add’l sw & svcs dragged by a CloudBurst has been 3 – 5x the cost of the CloudBurst.
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VCE & Vblock Differentiators 1. A true Converged Infrastructure
The Vblock has been designed from the ground up to provide an optimized and stable infrastructure for enterprise-class applications & use cases.
2. Open Architecture – Service Management Tools stack Through UIM – the VBlock helps clients provide an appropriate level of software integration that allows them to leverage any financial and development investments already made in software capability and contracts from the likes of BMC, CA, IBM, NewScale, Tidal, FluidOps, etc.
3. Scale while maintaining architectural integrity Vblocks can adaptable to any size of corporate infrastructure while adhering to the optimized building block architectures that will maintain performance & reliability and do not introduce the complexity of relying on external pools of resources.
4. Networking & Storage Virtualization The combination of Cisco, VMware and EMC capabilities provides for reduced networking costs, with less fabric integration and increased capability for both data and network isolation. Vital to ensuring security & QoS in the computing environment.
5. Services Our solutions include robust site-survey and integration prior to deployment at a client’s site. We do not rely on custom scoped services to deliver a ready to use Vblock on a client’s floor.
6. Support A true integrated software & infrastructure stack specific support framework that includes aligned product & patch/firmware release schedules w/ parent co’s to support co-ordinated 0-day release schedules to ensure the promised operational cost savings are delivered.
7. Vertical solutions. VCE has an aggressive and expansive solutions roadmap across vertical & horizontal arenas. These will provide clients with application templates, workload optimized Vblocks, CoE’s, etc.
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APPENDIX
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This is how IBM is prioritizing what workloads it is pursuing with clients.
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IBM’s Cloud deployment models
Public Cloud § IBM owned & operated – massive multi-tenant environment § Offered as true IaaS – billed per VM hour (NOT a managed svc)
§ Built on DataPlex servers, XIV storage, Juniper networking & KVM as hypervisor
Shared Private Cloud § IBM owned & operated – limited-tenant environment
§ Offered as IaaS – more flexible billing options § Can provide combination of managed services
Managed Private Cloud § IBM will offer 3 options:
§ Fully hosted (off-premise) private cloud – IBM owned & operated (off-site) § Fully hosted (on-premise) private cloud – IBM or Customer owned
§ Customer owned & operated (on-premise)
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• Orchestrates technology, processes, people and data to provide cloud computing services and Service Management of cloud computing • Supports Intel, p Series and Z linux based platforms.
Tivoli Process Automation Engine
Federated Data Subsystem Services – Assets – Configuration Items
Operational Management Technology
IT Infrastructure
Platform Management Services
Security Services
Provisioning Services
Usage and Accounting Services
Monitoring Services
Energy Management Services
Tivoli Service Automation Manager
IBM Service Management Platform
Supported Platforms / Management Software Managed environment: § VMware ESXI 3.5
– RHEL 5.3 – SLES 10.2 – CentOS 5.3 – All: 32 / 64 bit
§ XEN on RHEL – RHEL 5.3 – SLES 10.2 – CentOS 5.3 – All: 32 / 64 bit
§ KVM on RHEV-H 5.3 – RHEL 5.3 – 64 bit
§ PHYP (System p) – AIX 5.3, AIX 6.1 64 bit
§ z/VM 5.4 – RHEL 5.3 64 bit – SLES 10 64 bit
§ z/OS V1.8 and V1.9 operating system (with DB2 V9 software installed optionally)
§ WebSphere Application Server ND Version 6.1 § IBM Tivoli Monitoring V6.2 Fixpak 1 § OMEGAMON XE for zOS V4.1.0 § OMEGAMON XE for DB2/PE V4.1.0
Supported management server platforms: § Linux on System z: SuSE Linux (SLES) 10
– Enterprise Server 64 bit § IBM AIX 5.3 / 6.1 64 bit § Linux on x Series: SLES 10 64bit,
– RedHat Enterprise Linux 5.3 64bit
Tivoli Service Automation Manager (TSAM) is designed to be the Service Management Center for Cloud
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TSAM is an integrated package of multiple Tivoli products focused on Service Mgt (Service Delivery, Service Support & Soln Deployment) and provisioning orchestration.
IBM Service Delivery Manager adds: TUAM for chargeback
ITM for monitoring TSA for systems automation
vCenter & vSphere integration
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System X – CloudBurst 2.1 Software Management
� Operating System – SUSE 10 SP2 x86-64
� Service Management – TSAM 7.2.1
� Provisioning – TPM 7.2
� Service Request Management – Tivoli Service Request Manager
7.2.0.1 � Provisioning and Automantion Platform
– TPAE 7.1.1.6 � Websphere
– Network Deployment (ND) 6.1.0.27 � User Directory
– ITDS 6.2
The following software products are included in Cloudburst 2.1:
q Monitoring > Tivoli Enterprise Monitoring (TEMS)
6.2.2 q Monitoring Portal
> Tivoli enterprise Portal Server (TEPS) 6.2.2
q Database (provisioning) > DB2 ESE 9.5
q Web Server > IBM HTTP Server 6.1.0.23 with
WebSphere 6.1.x Plug-in q Usage and Accounting
> ITUAM 7.1.2 q HA system automation
> TSA-MP 3.1.0.6
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CloudBurst 2.1 Major Hardware Components
3550 M3 – Management Server
BladeCenter H – Cloud Infrastructure
HS22V – Cloud Compute Servers Intel Xeon 5660 2.8 GHz 2P (12 cores) with 72 GB memory
DS3400 & EXP3000
HS22V – Cloud Management Server Intel Xeon 5660 2.8 GHz 2P (12 cores) with 72 GB memory
BNT 10Gb Virtual Fabric Switch Qlogic 20 Port 8Gb SAN Switch
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CloudBurst 2.1 Major Software Components
HS22V – Optional HA Server ESXi 4.1 hypervisor VMware HA Tivoli TSA-MP
HS22V – Cloud Compute Servers ESXi 4.1 hypervisor
HS22V – Cloud Management Server ESXi 4.1 hypervisor Tivoli cloud management software:
Self-Service Portal Service Catalog Provisioning Automation Templates Image Management Energy Management Usage & Metering
VMware vCenter 4.1 3550 M3 – Management Server
Windows 2008 Standard Edition R2 IBM Systems Director 6.2
Active Energy Manager Network Control
*BladeCenter Open Fabric Manager runs in AMM
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IBM CloudBurst components architecture (v1.2)
Midplane
AM
M2
AM
M2
Midplane
Customer SAN Network Customer Ethernet Network
HS
22 Blade
HS
22 Blade
HS
22 Blade
HS
22 Blade
HS
22 Blade
HS
22 Blade
HS
22 Blade
HS
22 Blade
HS
22 Blade
HS
22 Blade
HS
22 Blade
HS
22 Blade
HS
22 Blade
HS
22 Blade
VMWare ESXi 3.5 U4 Hypervisor
SUSE 10 SP2 & NFS
TPM 7.1.1
ITM 6.2.1
DB2 ESE 9.5 FP1
ITDS 6.2
Converged TSAM 7.2 incl.BC
TPAE 7.1.1.5
IBM Proventia Virtualized Network Security Platform 3.1
Optional WebSphere CB Optional Central TSAM 7.2
Manage
Manage External Resources
WAS ND 6.1.0.13
TEMS 6.2.1
ITUAM 7.1.2
x3650 M2
24 pt 1Gps Ethernet Sw
24 pt 1Gps Ethernet Sw
PD
U 1
PD
U 2
10pt FC SM 10pt FC SM Bay 3 Bay 4
Cntl A Cntl B
DS3400
1G SM Bay 1
1G SM Bay 2
IBM
Dire
ctor
6.1 .1
Tool
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ter
Virtu
al C
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BO
FM
Act
ive
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IBM
Sto
rage
Mgr
3650 M2 Server Windows 2003 R2 Enterprise
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