1 © 2010 Cisco | EMC | VMware. All rights reserved.

Compe&&ve  Analysis  IBM’s  Private  Cloud  Approach  –  Cloudburst  (short)     Andre  Wu  Senior  Director  –  Global  Cloud  Strategy  

December  2010  

Confidential

2 VCE CONFIDENTIAL

At  a  high  level  –  IBM  is  taking  a  3  pronged  approach  to  Cloud  

solu&ons  with  clients…..    

1)  IBM  will  offer  “as-­‐a-­‐Service”  Cloud  offerings  for  a  variety  of  solu&on  areas  –  targe&ng  

massive  mul&-­‐tenant  and  on/off-­‐premise  single  client  market  segments  

 

2)  IBM  will  offer  clients  the  hardware  &  soRware  components  to  build  their  own  cloud  

–  highligh&ng  the  fact  that  these  components  are  the  one’s  leveraged  in  their  public  

offerings  and  IBM’s  internal  private  cloud  

3)  IBM  will  offer  clients  the  services  to  implement  these  cloud  components  or  to  

operate  and/or  outsource  the  management  of  these  cloud  environments/

infrastructure    

 

3 VCE CONFIDENTIAL

IBM’s focus is on “Smart Business” offerings across a wide spectrum of solution areas…

Services offered via a public cloud infrastructure

Private Cloud Systems

Private cloud services

IBM LotusLive IBM LotusLive iNotes®

IBM CloudBurst™ platform

IBM Smart Business Test Cloud

IBM Smart Business Desktop Cloud

IBM Smart Business Storage Cloud

Analytics Collaboration Development and test

Desktop and devices

Infrastructure Storage

IBM Smart Analytics System

Smart business for small or midsize business (backed by the IBM cloud)

Infrastructure Compute / security

IBM Computing on Demand

IBM Information Protection Services

Business services

BPM BlueWorks (design tools)

IBM Smart Business End User Support – IBM Service Assist

IBM Smart Business on the IBM Desktop Cloud

IBM Smart Analytics Cloud

Smart business expense reporting on the IBM cloud

IBM Information Archive

IBM Smart Business Development and Test on the IBM Cloud (BETA)

IBM Information Protection Services

Smart Business Security Services

4 VCE CONFIDENTIAL

Content    

IBM’s  Private  Cloud  Approach    Cloud  Reference  Architecture  

 Tivoli  Service  Automa&on  Manager  /  IBM  Service  Delivery  Manager  

 Cloudburst  HW  

 Proposal/Pricing  Approach  

 

Conclusion  

 IBM’s  “Strengths”  &  Weaknesses  

 VCE/Vblock  Differen&ators  

 

Appendix  

 How  will  IBM  message  against  VCE  

 etc  

 

     

 

 

 

5 VCE CONFIDENTIAL

IBM’s  Private  Cloud  Approach  

 IBM’s  wedge  into  private  clouds  is  primarily  a  

soRware  driven  strategy.      

   

 

 

6 VCE CONFIDENTIAL

IBM will lead with their Common Cloud Management Platform (CCMP) Reference Architecture…

7 VCE CONFIDENTIAL

IBM CloudBurst

IBM Tivoli Service Automation

A la carte software solution for maximum flexibility

IBM Service Delivery Manager

Pre-configured and optimized for virtual environments and cloud deployments

Integrated hardware, software and services optimized for clouds

Pre-integrated solution delivered as virtual images for faster installation and rapid time to value

Contains functionality in i) Performance monitoring to assure service quality; ii) Usage & accounting for tracking and chargeback

Self-contained solution (managed from and to environment) to accelerate cloud deployments

Pre-integrated solution bundled with HW, SW, storage, network and QuickStart services for

fastest time to value

Automates resource deployment in response to user-driven service requests

Provides complete configuration self build for maximum flexibility

Self-service user interface for improved responsiveness and efficiency to service requests. Automates IT resource deployment to maximize efficiency and address fluctuating business requirements

Installs on existing hardware to leverage available resources and previous investment

Solution can provision images on both IBM & non-IBM platforms/servers

IBM Provides Multiple Entry Points to Deploy a Cloud Based Service

IBM offers a building block approach to Private Clouds: TSAM offers the UI portal, catalog, etc to provision/de-provision ISDM extends TSAM to become a “cloud sw appliance” Cloudburst is an integrated SW & HW stack – “cloud in a box”

8 VCE CONFIDENTIAL

Application Discovery

Service Request Manager

IT and Non-IT Asset Management

Change Management

Provisioning

License Management

Service Automation

CloudburstTivoli process

automation engine Common Data

Model

CC

MD

B

Storage

Network

Integrated Solution An Integrated set of solutions represent the full management of data, processes, tooling

and people

Common Data Model The core solutions share a common data

subsystem for simple data sharing

Processes that Work Together The core solutions share a process workflow

automation engine

No Rip and Replace Leverage existing investments in IBM and 3rd

party IT management tools

Lower Cost of Ownership Lower infrastructure and training costs,

simple upgrade model

Tivoli Application Dependency Discovery Manager 7.1 – 12/07

Tivoli Change & Configuration Management Database 7.1 – 12/07

Tivoli Service Request Manager 7.1 – 5/08

Tivoli Asset Management for IT 7.1 – 5/08

Tivoli Provisioning Manager 7.1 – 12/08

IBM Cloudburst – 6/09

Tivoli Service Automation Manager 7.1 – 11/08

IBM Tivoli’s Integrated Service Management Approach Tivoli Asset Management for IT 7.2 (TADD) – 7/09

9 VCE CONFIDENTIAL

IBM CloudBurst – at a glance �  Ethernet switches

–  Brocade, Cisco, Qlogic, BladeNetworks

�  Management module �  Storage and controllers

–  DS3400 & EXP3000 –  SAN Volume Controller

(optional)

�  Blade Centers –  HS22 blades

�  Tivoli Svc Automation Mgr IBM Svc Delivery Mgr -  TPM/TSRM/TRPM/

Maximo/CCMDB/TPAE -  TUAM/TSA/ITM

•  Vmware ESX •  IBM System Dir, etc.

� C

onfig

urat

ion

& In

stal

latio

n Se

rvic

es

- H

W in

stal

l/Con

fig p

rofil

es/re

sour

ces/

cata

log

10 VCE CONFIDENTIAL

CloudBurst 2.1 Hardware Configuration Options

Small Around $300K US List*

Medium Around $600K US List*

Large Around $1.13M US List*

§  One 42U Rack §  One BladeCenter Chassis §  One 3550M3 Mgmt Server §  Four HS22V Blades – 1 cloud

management, 3 compute capacity §  Redundant 10G Ethernet

Networking §  Redundant 1G Ethernet Network

for out of band management §  Redundant 8G FC Network §  One DS3400 - 2 Controllers each §  Storage Capacity = 12 600GB

SAS (7.2TB raw)

§  One 42U Rack §  One BladeCenter Chassis §  One 3550M3 Mgmt Server §  5 to 14 HS22V Blades – 1 cloud

management, 4 to 13 compute capacity, optional use of 1 blade for HA

§  Redundant 10G Ethernet Networking

§  Redundant 1G Ethernet Network for out of band management

§  Redundant 8G FC Network §  One DS3400 - 2 Controllers each §  Up to 3 EXP3000 §  Storage Capacity = 24 – 48

600GB SAS (14.4 – 28.8TB raw)

§  One 42U Rack §  Two BladeCenter Chassis §  One 3550M3 Mgmt Server §  15 to 28 HS22V Blades – 1 cloud

management, 14 to 27 compute capacity, optional use of 1 blade for HA

§  Redundant 10G Ethernet Networking

§  Redundant 1G Ethernet Network for out of band management

§  Redundant 8G FC Network §  Includes TOR 8G FC switch §  Two DS3400 - 2 Controllers each §  Up to 6 EXP3000 §  Storage Capacity = 48 – 96

600GB SAS (36 – 57.6TB raw)

§ Supports up to 100 VMs** § Supports up to 460 VMs** § Supports up to 960 VMs**

All Hardware Configurations include PDUs, Keyboard & Monitor, Cables, SFPs

*Indicative price only, not to be quoted ** Based on IBM internal estimates of standard CloudBurst 2.1 blade

• HS22V with Intel Xeon 5660 2.8 GHz processors and 72GB memory • Each blade can support up to 36 VMs of 4GB size

• IBM System Storage SAN Volume Controller is an option that can be added via on site services • A larger configuration (56 blades) is expected to be available in 4Q

11 VCE CONFIDENTIAL

IBM’s Private Cloud proposals will consist of the following components. �  Software:

–  TSAM/ISDM §  priced by managed Processor Value Unit (PVU) (50 – 120 PVU’s per x86 core)

§  $75 - $100(list) per 10 PVU’s of the managed environment §  Hypervisor - VMware ESX is included in Cloudburst price (for blades in chassis only)

§  IBM can also provide/support Xen, KVM, etc. –  Optional: Infrastructure Mgt SW

§  Blade Open Fabric Mgr

�  Hardware: –  Cloudburst – small ($300k) to large ($1.13M) *note: prices going up –  Add’l resources: storage, unix, network components, etc…as req’d

�  Services: –  HW Install/Configuration (minimal stand-up fee incl. in cloudburst price) –  SW Implementation, Configurations & Integration (prices will vary based

on # & complexity of use cases) –  Migration of data/environments (dependent on level of P to V)

12 VCE CONFIDENTIAL

Conclusion:  

IBM’s  “Strengths”  &  Weaknesses  

VCE  &  Vblock  Differen&ators  

 Like  most  differen&ators  –  the  benefit  is  in  the  eye  of  

the  beholder.  

   

 

 

13 VCE CONFIDENTIAL

IBM “Strengths” & Weaknesses

“Strengths” Response / Weaknesses

IBM has a complete cloud strategy that addresses all “as-a-Service” offerings

IBM’s corporate strategies put them at risk of competing regularly against their own client base IBM’s sales strategy is diluted & confusing with so many cloud offerings

IBM CloudBurst is the most complete end-to-end stack from portal through to infrastructure – a true “cloud in a box”

CloudBurst relies heavily on Vcenter & Vsphere for security & provisioning in the virtualization layer Cloudburst lacks true infrastructure orchestration – IBM Service Director is a weak alternative to UIM Cloudburst’s infrastructure is not an enterprise-class converged environment – as IBM does not own Network components or includes ent-class storage

TSAM & ISDM are “open” solutions that can manage existing resources & non-IBM resources outside of the CloudBurst stack

TSAM & ISDM require homogeneous Tivoli stacks of software that will greatly impact clients who have made financial investments in competitive products. Mgt of resources outside of the CloudBurst will often require add’l & extraneous infrastructure components and will offer degraded functionality

CloudBurst is a mature product that has been hardened through use within IBM’s own private/public clouds

IBM’s own private cloud & public cloud infrastructure was built on and leverages technologies not in the CloudBurst stack: i.e. iDataplex for compute, Juniper for network, etc… The “maturity” of the sw stack can be equated to heavy legacy code that requires complex & costly services to implement

IBM offers a full portfolio of software and services to complement Cloudburst and to address any enterprise need for strategy, integration, implementation & support

IBM’s CloudBurst is a trojan horse to sell additional sw & services – and client should be wary. Typical experience has shown that the add’l sw & svcs dragged by a CloudBurst has been 3 – 5x the cost of the CloudBurst.

14 VCE CONFIDENTIAL

VCE & Vblock Differentiators 1.  A true Converged Infrastructure

The Vblock has been designed from the ground up to provide an optimized and stable infrastructure for enterprise-class applications & use cases.

2.  Open Architecture – Service Management Tools stack Through UIM – the VBlock helps clients provide an appropriate level of software integration that allows them to leverage any financial and development investments already made in software capability and contracts from the likes of BMC, CA, IBM, NewScale, Tidal, FluidOps, etc.

3.  Scale while maintaining architectural integrity Vblocks can adaptable to any size of corporate infrastructure while adhering to the optimized building block architectures that will maintain performance & reliability and do not introduce the complexity of relying on external pools of resources.

4.  Networking & Storage Virtualization The combination of Cisco, VMware and EMC capabilities provides for reduced networking costs, with less fabric integration and increased capability for both data and network isolation. Vital to ensuring security & QoS in the computing environment.

5.  Services Our solutions include robust site-survey and integration prior to deployment at a client’s site. We do not rely on custom scoped services to deliver a ready to use Vblock on a client’s floor.

6.  Support A true integrated software & infrastructure stack specific support framework that includes aligned product & patch/firmware release schedules w/ parent co’s to support co-ordinated 0-day release schedules to ensure the promised operational cost savings are delivered.

7.  Vertical solutions. VCE has an aggressive and expansive solutions roadmap across vertical & horizontal arenas. These will provide clients with application templates, workload optimized Vblocks, CoE’s, etc.

15 VCE CONFIDENTIAL

APPENDIX  

   

 

 

16 VCE CONFIDENTIAL

This is how IBM is prioritizing what workloads it is pursuing with clients.

17 VCE CONFIDENTIAL

IBM’s Cloud deployment models

Public Cloud §  IBM owned & operated – massive multi-tenant environment §  Offered as true IaaS – billed per VM hour (NOT a managed svc)

§  Built on DataPlex servers, XIV storage, Juniper networking & KVM as hypervisor

Shared Private Cloud §  IBM owned & operated – limited-tenant environment

§  Offered as IaaS – more flexible billing options §  Can provide combination of managed services

Managed Private Cloud §  IBM will offer 3 options:

§  Fully hosted (off-premise) private cloud – IBM owned & operated (off-site) §  Fully hosted (on-premise) private cloud – IBM or Customer owned

§  Customer owned & operated (on-premise)

18 VCE CONFIDENTIAL 18  

• Orchestrates technology, processes, people and data to provide cloud computing services and Service Management of cloud computing • Supports Intel, p Series and Z linux based platforms.

Tivoli Process Automation Engine

Federated Data Subsystem Services – Assets – Configuration Items

Operational Management Technology

IT Infrastructure

Platform Management Services

Security Services

Provisioning Services

Usage and Accounting Services

Monitoring Services

Energy Management Services

Tivoli Service Automation Manager

IBM Service Management Platform

Supported Platforms / Management Software Managed environment: §  VMware ESXI 3.5

–  RHEL 5.3 –  SLES 10.2 –  CentOS 5.3 –  All: 32 / 64 bit

§  XEN on RHEL –  RHEL 5.3 –  SLES 10.2 –  CentOS 5.3 –  All: 32 / 64 bit

§  KVM on RHEV-H 5.3 –  RHEL 5.3 –  64 bit

§  PHYP (System p) –  AIX 5.3, AIX 6.1 64 bit

§  z/VM 5.4 –  RHEL 5.3 64 bit –  SLES 10 64 bit

§  z/OS V1.8 and V1.9 operating system (with DB2 V9 software installed optionally)

§  WebSphere Application Server ND Version 6.1 §  IBM Tivoli Monitoring V6.2 Fixpak 1 §  OMEGAMON XE for zOS V4.1.0 §  OMEGAMON XE for DB2/PE V4.1.0

Supported management server platforms: §  Linux on System z: SuSE Linux (SLES) 10

–  Enterprise Server 64 bit §  IBM AIX 5.3 / 6.1 64 bit §  Linux on x Series: SLES 10 64bit,

–  RedHat Enterprise Linux 5.3 64bit

Tivoli Service Automation Manager (TSAM) is designed to be the Service Management Center for Cloud

19 VCE CONFIDENTIAL

TSAM is an integrated package of multiple Tivoli products focused on Service Mgt (Service Delivery, Service Support & Soln Deployment) and provisioning orchestration.

IBM Service Delivery Manager adds: TUAM for chargeback

ITM for monitoring TSA for systems automation

vCenter & vSphere integration

20 VCE CONFIDENTIAL

System X – CloudBurst 2.1 Software Management

�  Operating System –  SUSE 10 SP2 x86-64

�  Service Management –  TSAM 7.2.1

�  Provisioning –  TPM 7.2

�  Service Request Management –  Tivoli Service Request Manager

7.2.0.1 �  Provisioning and Automantion Platform

–  TPAE 7.1.1.6 �  Websphere

–  Network Deployment (ND) 6.1.0.27 �  User Directory

–  ITDS 6.2

The following software products are included in Cloudburst 2.1:

q Monitoring > Tivoli Enterprise Monitoring (TEMS)

6.2.2 q Monitoring Portal

> Tivoli enterprise Portal Server (TEPS) 6.2.2

q Database (provisioning) > DB2 ESE 9.5

q Web Server >  IBM HTTP Server 6.1.0.23 with

WebSphere 6.1.x Plug-in q Usage and Accounting

>  ITUAM 7.1.2 q HA system automation

> TSA-MP 3.1.0.6

21 VCE CONFIDENTIAL

CloudBurst 2.1 Major Hardware Components

3550 M3 – Management Server

BladeCenter H – Cloud Infrastructure

HS22V – Cloud Compute Servers Intel Xeon 5660 2.8 GHz 2P (12 cores) with 72 GB memory

DS3400 & EXP3000

HS22V – Cloud Management Server Intel Xeon 5660 2.8 GHz 2P (12 cores) with 72 GB memory

BNT 10Gb Virtual Fabric Switch Qlogic 20 Port 8Gb SAN Switch

22 VCE CONFIDENTIAL

CloudBurst 2.1 Major Software Components

HS22V – Optional HA Server ESXi 4.1 hypervisor VMware HA Tivoli TSA-MP

HS22V – Cloud Compute Servers ESXi 4.1 hypervisor

HS22V – Cloud Management Server ESXi 4.1 hypervisor Tivoli cloud management software:

Self-Service Portal Service Catalog Provisioning Automation Templates Image Management Energy Management Usage & Metering

VMware vCenter 4.1 3550 M3 – Management Server

Windows 2008 Standard Edition R2 IBM Systems Director 6.2

Active Energy Manager Network Control

*BladeCenter Open Fabric Manager runs in AMM

23 VCE CONFIDENTIAL

IBM CloudBurst components architecture (v1.2)

Midplane

AM

M2

AM

M2

Midplane

Customer SAN Network Customer Ethernet Network

HS

22 Blade

HS

22 Blade

HS

22 Blade

HS

22 Blade

HS

22 Blade

HS

22 Blade

HS

22 Blade

HS

22 Blade

HS

22 Blade

HS

22 Blade

HS

22 Blade

HS

22 Blade

HS

22 Blade

HS

22 Blade

VMWare ESXi 3.5 U4 Hypervisor

SUSE 10 SP2 & NFS

TPM 7.1.1

ITM 6.2.1

DB2 ESE 9.5 FP1

ITDS 6.2

Converged TSAM 7.2 incl.BC

TPAE 7.1.1.5

IBM Proventia Virtualized Network Security Platform 3.1

Optional WebSphere CB Optional Central TSAM 7.2

Manage

Manage External Resources

WAS ND 6.1.0.13

TEMS 6.2.1

ITUAM 7.1.2

x3650 M2

24 pt 1Gps Ethernet Sw

24 pt 1Gps Ethernet Sw

PD

U 1

PD

U 2

10pt FC SM 10pt FC SM Bay 3 Bay 4

Cntl A Cntl B

DS3400

1G SM Bay 1

1G SM Bay 2

       

IBM

Dire

ctor

6.1 .1

Tool

sCen

ter

Virtu

al C

ente

r

BO

FM

Act

ive

Ene

rgy

IBM

Sto

rage

Mgr

3650 M2 Server Windows 2003 R2 Enterprise