Primary disruptors

External forces

Expect digital engagement and experiences

Consumers

Can be compelled to co-create products and strategy

Taps into intelligent vehicle capabilities

Mobility

Creates new offerings via consumer-driven requirements

Enables new paths to enterprise growth

Ecosystem

Creates new opportunities to partner within and outside traditional industry boundaries

©2016 IBM Corporation

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IBM Institute for Business Value

Three primary disruptors – consumers, mobility and the ecosystem – are fueled by external forces, causing industry boundaries to blur and even disappear