15/11/2011 Flying the flag with the latest HSBC bank re-brand
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Interiors » Financial
Flying the flag with the latest HSBC bank re-
brandLondon's new Westfield Shopping Centre in up-and-coming Stratfordis a superb new facility and the home of HSBC’s new UK flagshipbranch. Principle was honoured to help develop HSBC’s design andconcept brief for the outlet.
London's new Westfield Shopping Centre in up-and-coming Stratford is a superb new facility and the home
of HSBC’s new UK flagship branch. Principle was honoured to help develop HSBC’s design and concept
brief for the outlet. We provided all technical design work, turned 2D designs into full 3D CAD visuals and
models and designed, developed and implemented staff desking solutions.
The new flagship interior is innovative and sleek, and raises the bar in retail bank design. The chic black
and red theme adds a dramatic and unique feel to the HSBC customer experience. For example, high-
gloss black ATM panels are edged with diffused, red LED lighting and striking wall displays communicate
the Bank’s fresh, contemporary approach and extraordinary attention to detail.
The rollout of this magnificent flagship took just 16 weeks and was completed on-time and on-budget.
15/11/2011 Flying the flag with the latest HSBC bank re-brand
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15/11/2011 Flying the flag with the latest HSBC bank re-brand
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15/11/2011 Flying the flag with the latest HSBC bank re-brand
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