HSBC Bank Re-brand by Principle Group

15/11/2011 Fl\ing the flag with the latest HSBC bank re-brand 1/4 principleglobal.com/print.php?view=casestud\&id=176 Interiors » Financial Fl\ing the flag with the latest HSBC bank re- brand London's new Westfield Shopping Centre in up-and-coming Stratford is a superb new facility and the home of HSBC¶s new UK flagship branch. Principle was honoured to help develop HSBC¶s design and concept brief for the outlet. London's new Westfield Shopping Centre in up-and-coming Stratford is a superb new facility and the home of HSBC¶s new UK flagship branch. Principle was honoured to help develop HSBC¶s design and concept brief for the outlet. We provided all technical design work, turned 2D designs into full 3D CAD visuals and models and designed, developed and implemented staff desking solutions. The new flagship interior is innovative and sleek, and raises the bar in retail bank design. The chic black and red theme adds a dramatic and unique feel to the HSBC customer experience. For example, high- gloss black ATM panels are edged with diffused, red LED lighting and striking wall displays communicate the Bank¶s fresh, contemporary approach and extraordinary attention to detail. The rollout of this magnificent flagship took just 16 weeks and was completed on-time and on-budget.

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Principle Interiors help develop new design and concept brief for HSBC's flagship UK branch.http://interiors.principleglobal.com/index.html

Transcript of HSBC Bank Re-brand by Principle Group

15/11/2011 Flying the flag with the latest HSBC bank re-brand

1/4principleglobal.com/print.php?view=casestudy&id=176

Interiors » Financial

Flying the flag with the latest HSBC bank re-

brandLondon's new Westfield Shopping Centre in up-and-coming Stratfordis a superb new facility and the home of HSBC’s new UK flagshipbranch. Principle was honoured to help develop HSBC’s design andconcept brief for the outlet.

London's new Westfield Shopping Centre in up-and-coming Stratford is a superb new facility and the home

of HSBC’s new UK flagship branch. Principle was honoured to help develop HSBC’s design and concept

brief for the outlet. We provided all technical design work, turned 2D designs into full 3D CAD visuals and

models and designed, developed and implemented staff desking solutions.

The new flagship interior is innovative and sleek, and raises the bar in retail bank design. The chic black

and red theme adds a dramatic and unique feel to the HSBC customer experience. For example, high-

gloss black ATM panels are edged with diffused, red LED lighting and striking wall displays communicate

the Bank’s fresh, contemporary approach and extraordinary attention to detail.

The rollout of this magnificent flagship took just 16 weeks and was completed on-time and on-budget.