Pinterest Buy Button What’s new? q Pinterest is adding a “buy it” button that will enable users to purchase directly
within the app, search by price, and easily select product color, size and quantity. q Payment processed by Apple Pay or credit card. Merchants fulfill their own orders. q Launching to Apple users in the US in coming weeks. q Pinterest won’t take a cut of purchases but will monetize via Promoted Pins. q The functionality follows Instagram “Buy” ads, Facebook’s Sell Something feature
on Groups, and Twitter's partnership with Barclays Pingit payment service. Why should a brand use the Pinterest Buy button? q Pinterest users want to be able to shop for the items they search for and pin. This
new functionality will allow a seamless in-app purchase experience for user. q The quick and easy potential to buy should increase sales. q Social media value will be more effectively measured in terms of sales conversion. q Brands will gain access to data about their customers which could lead to insights
for potential retail partnerships, improved media targeting, and deeper social CRM. q Insights about which products, photographs, titles and descriptions drive
conversion can be applied to optimize content on other social platforms.
How should brands use the Pinterest Buy Button? q Pinterest is working with select major brands, including Macy’s, Neiman Marcus,
Cole Haan, Kate Spade and Nordstrom to launch 2+ million “Buy it” buttons. q Retailers using Shopify and Demandware will soon be able to use Buyable Pins. q Learn more by asking us [email protected]
Statistic Source: Millward Brown, 2015
87% o f u s e r s h a d purchased items t h e y f o u n d o n P i n t e r e s t
Blue button indicates potential for in-app purchase Buyable Pins have prominent in-app real estate, featured at the top of search results
• Color selections will be available in handy carousel below product image.
• User experience has been optimized for mobile shopping.
• Users won’t be charged more than an eCommerce purchase.
• Pinterest are also planning how other utility buttons – such as “Wish List” – could be added to Pinterest.
“The experience is already a commercial experience” Tim Kendall, Pinterest General Manager – Monetization
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