Creating Content Campaigns That Push The Mental Buy Button

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PRESENTED BY #C2C14 Creating Content Campaigns That Push The Mental Buy Button David Lewis, CEO, DemandGen International

Transcript of Creating Content Campaigns That Push The Mental Buy Button

Page 1: Creating Content Campaigns That Push The Mental Buy Button

PRESENTED BY!

#C2C14!

Creating Content Campaigns That! Push The Mental Buy Button!

David Lewis, CEO, DemandGen International!

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CREATING  CONTENT  CAMPAIGNS  THAT    PUSH  THE  MENTAL  BUY  BUTTON  SPEAKER:  DAVID  LEWIS,  CEO  |  DEMANDGEN  INTERNATIONAL,  INC.  

©  2014  |  DemandGen®  Interna9onal,  Inc.  

BUY!

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Look  at  the  words  and  SAY  THE  COLOR  YOU  SEE  for  each  word:  

RED  WHITE  GREEN  BLUE  BLACK  GREEN  RED  BROWN  WHITE  BLUE  

RED  WHITE  GREEN  BLUE  BLACK  GREEN  RED  BROWN  WHITE  BLUE  BLACK  BLUE  WHITE  BROWN  RED  

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Source:  Neuromarke9ng  

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Pains,  Claims,  and  Gains  

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Source:  Neuromarke9ng  

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LEAD  NURTURING  WITH  CONTENT  

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The  DemandGen  Framework™  A  holis9c  model  for  engaging  prospects  and  clients.    

Customer  Expansion  

Customer  AcquisiIon  

Inquiry  

Marke9ng  Qualified  Lead  

Sales  Accepted  Lead  

Opportunity  

Customer  

Client  

Adopter  

Advocate  

Loyalist  

Customer  Nurturing  

Lead  Nurturing  

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•  Segment  •  Goal  •  Content  •  Timing    •  Measurement  

Step  1:  Dra]  a  Lead  Nurture  Project  Brief  

It’s  A:  Simple  Guide  Containing  The  Messages  

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Step  2:  Plan  Your  Content  (pain,  gain,  claims)  

Suspect  Touch  1    •  Pain  message:  Entering  expense  data  into  spreadsheets  sucks    Suspect  Touch  2  •  Pain  message:  Tracking  paper  receipts  is  a  hassle    Suspect  Touch  3  •  Pain  message:  Gedng  reimbursed  is  slow  

Call  to  Ac9on:  Download  Asset  Used:  5  Reasons  Why  A  Spreadsheet  is  a  Horrible  Way  to  Create  &  Submit  Expenses  

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Step  3:  Leverage  Your  Content  Inventory  

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Step  4:    1.  Dra]  the  nurture  flow  2.  Build  the  program  in  the  marke9ng  automa9on  system.  

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Step  5  :  Create  the  Nurture  Assets  

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       1.  Suspect  2.  Inquiry  3. MQL/MDR  Working  4.  Recycle  

 

Step  6  :  Repeat  for  each  segment  and  key  funnel  stages  

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       1.  Suspect  2.  Inquiry  3. MQL/MDR  Working  4.  Recycle  

 

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       1.  Suspect  2.  Inquiry  3. MQL/MDR  Working  4.  Recycle  

 

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       1.  Suspect  2.  Inquiry  3. MQL/MDR  Working  4.  Recycle  

 

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Feeling  Overworked?    Too  Much  Batch  and  Blast?  

Need  Guidance?    Not  Enough  Expert  Resources?  

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Reach  out  for  expert  guidance  and  unlimited  help  from  

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You’ll  be  glad  you  did  

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You  can  learn  more  on:  -­‐  Marke9ng  Automa9on  -­‐  CRM  -­‐  Sales  &  Marke9ng  Alignment  -­‐  Demand  Funnel  -­‐  Lead  Nurturing  -­‐  Lead  Scoring  -­‐  Measurement    Free  copies  available  here  or  at:  www.ManufacturingDemand.com  

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8  Key  Takeaways  ü  Know  thy  customer’s  pain,  the  gains,  and  your  claims  ü  Create  engaging  and  purposeful  content  ü  Trigger  the  brains  6  s9muli  with  Neuromarke9ng  ü  Follow  the  6  steps  to  great  nurturing  ü  Nurture  the  upper  funnel,  lower  funnel,  and  recycle    ü  Be  agile:  plan,  pilot,  perfect  ü  Measure  against  goals  ü  [email protected]  

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DemandGen  Interna9onal,  Inc.  David  Lewis  –  CEO    [email protected]          @demandgendave    www.demandgen.com  www.manufacturingdemand.com  

I’d  love  to  hear  from  you!    

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