flyte school

How to Use

LinkedIn & SlideShareto Build Your Business

Rich Brooks |flyte new media|flyte.biz |twitter.com/therichbrooks

TODAY’S GOALS

• How to optimize your profile

• Make the most of groups

• How to setup your company page

• How to setup & integrate SlideShare

• How to build your business

HOLISTIC WEB MARKETING

• Attraction

• Retention

• Conversion

• Measurement

http://www.flickr.com/photos/myklroventine/

WHY LINKEDIN?

• #1 Social Network for Business

• Over 200 million members

• No Farmville

GETTING STARTED

www.linkedin.com

YOUR PROFILE

EDITING YOUR PROFILE

EDIT YOUR BACKGROUND

EDIT YOUR SKILLS

MORE EDITING...

TIPS FOR GETTING FOUND

• Put your best keyphrases here:

• Headline

• Current Work

• Previous Work

• Summary

• Specialties

ENDORSEMENTS

LINKEDIN NEWSFEED

POSTING UPDATES

ADD CONNECTIONS

ADD CONNECTIONS

ADD CONNECTIONS

DESELECT SELECT ALL!!!DESELECT SELECT ALL!!!

ADD CONNECTIONS

INVITE INDIVIDUALLY

PEOPLE YOU MAY KNOW

ACCEPTING INVITESNow you have your profile, your connections...now what?

Now you have your profile, your connections...now what?

REACHING OUT TO CONNECTIONS

NETWORKING TIPS

• To Grow Your Network:

• Upload your database of contacts

• Connect with people individually

• Post regular updates

• Connect through groups

JOINING GROUPS

LOCAL GROUPS

PROFESSIONAL GROUPS

SEARCH GROUPS

EMAIL DIGESTS

CREATE YOUR OWN GROUP

CREATE YOUR OWN GROUP

CREATE YOUR OWN GROUP

BENEFITS OF OWNING A GROUP

GROUPS: CASE STUDY

TIPS FOR USING GROUPS

• Listen, engage and contribute

• Subscribe to daily digests

• Create your own group

COMPANY PAGES

CREATING A COMPANY PAGE

CREATING COMPANY UPDATES

CREATING SERVICE PAGES

COMPANY INSIGHTS

LINKEDIN ADVERTISING

MARKETING INTEGRATION

SHOULD YOU GO PRO?

LINKEDIN FINAL THOUGHTS

• Optimize your profile

• Post updates regularly

• Engage in groups

• Create a company page

WHY SLIDESHARE?

• 60 million+ visits monthly

• 400K slide decks uploaded monthly

• Decks can be embedded & shared

SLIDESHARE AT A GLANCE

SLIDESHARE PROFILES

EDITING YOUR PROFILE

UPLOADING YOUR SLIDE DECK

BLOGS TO SLIDE DECKS

SHOULD YOU GO PRO?

LEAD GENERATION FORMS

TAKING MEETINGS

TRACKER

ANALYTICS

TAKEAWAYS

• Use LinkedIn to promote your personal brand & network

• Use SlideShare to distribute your content & generate leads

• Use together to build your business

THANK YOU

Rich Brooksflyte new media

flyte.bizflyteblog.com@therichbrooks