How to Reach a Global Market with Facebook Ads
What I learned spending $400,000 on Facebook Ads.
I believe every small business owner or product owner can and SHOULD master Facebook Ads.
Why are you here?
How are you marketing to? (Your ideal customer)
What is your ideal customer’s journey? (Your funnel)
How do you reach your audience on Facebook? (Broad Targeting)
So they came to your website, now what? (Remarketing)
How do you know if your campaign is making money? (Conversions &
Analytics)
Why did my campaign work and then stop working? (Keeping your campaign
Fresh)
How can I engage my audience on a deeper level? (Facebook Video Ads)
What else can I do to get it more effective? (Optimizing your funnel)
How can I get started? (Learning Resources and Action Steps)
Mastering Your Facebook Ads (Today’s Agenda)
Who are you marketing to?
(Your Ideal Customer)
Start with your customer
If you target everyone, you reach
nobody.
10,000 True Fans
Ideal Customer Avatar and Empathy Map
Building your Facebook Profile.
Every customer telling themselves a story in their head. Your job is to enter that story, and help them write a better ending.
What is your customer journey? (Funnel)
How do you reach your audience?
(Broad Targeting)
Use your Customer Avatar
Broad Targeting Is Less Effective
Find likes and interests that indicate
passion
Facebook Suggested Likes and Interests
Google Search Keys
The most powerful and most profitable part of facebook ads is using remarketing to bring people through your entire funnel (The deeper the funnel the better)
So they came to your website, now
what? (Remarketing)
The keys to mastering your dashboard in Facebook
How do you know if you are making money?
Why did my campaign stop
working? (Keeping your ads fresh)
Imagine Blindness
Creative Ideas (Get Swipe Files)
Try pretty girls (everyone loves them)
Simplify your Language
Video Ads dropped our cost per conversion on Facebook from $50 to $12 per lead.Engaging Your Audience Emotionally
(Videos)
What else can I do to get better?
(Optimizing Your Funnel)
Focus on your Offer
Focus on your Landing Pages
Watch all of your Analytics
Survey Your Customers
Never stop building your funnel.
Spend some time on your ideal customer
Map out your funnel (LucidCharts.com)
Signup for a Facebook Account (Start Targeting)
Write Your Facebook Ads - (Digital Marketer Swipe File)
Setup Your Remarketing Ads (Google Spreadsheet)
Setup your Facebook Dashboard (Google Tag Manager, FB Conversion Pixels)
Watch your campaign, and don’t panic when it stops working
When it works, invest in good video Ads
Attend Traffic & Conversion Meetups for Lessons on Funnel Building
Getting Started
Read - Facebook Ads by Perry Marshall and Keith Kranc
Listen - Perpetual Traffic Podcast - Digital Marketer
Subscribe - Neil Pattel’s Blog - Facebook Ads
Buy - Facebook Ads University - Videos and Webinars
Resources
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