How to Reach a Global Market with Facebook Ads

What I learned spending $400,000 on Facebook Ads.

I believe every small business owner or product owner can and SHOULD master Facebook Ads.

Why are you here?

How are you marketing to? (Your ideal customer)

What is your ideal customer’s journey? (Your funnel)

How do you reach your audience on Facebook? (Broad Targeting)

So they came to your website, now what? (Remarketing)

How do you know if your campaign is making money? (Conversions &

Analytics)

Why did my campaign work and then stop working? (Keeping your campaign

Fresh)

How can I engage my audience on a deeper level? (Facebook Video Ads)

What else can I do to get it more effective? (Optimizing your funnel)

How can I get started? (Learning Resources and Action Steps)

Mastering Your Facebook Ads (Today’s Agenda)

Who are you marketing to?

(Your Ideal Customer)

Start with your customer

If you target everyone, you reach

nobody.

10,000 True Fans

Ideal Customer Avatar and Empathy Map

Building your Facebook Profile.

Every customer telling themselves a story in their head. Your job is to enter that story, and help them write a better ending.

What is your customer journey? (Funnel)

How do you reach your audience?

(Broad Targeting)

Use your Customer Avatar

Broad Targeting Is Less Effective

Find likes and interests that indicate

passion

Facebook Suggested Likes and Interests

Google Search Keys

The most powerful and most profitable part of facebook ads is using remarketing to bring people through your entire funnel (The deeper the funnel the better)

So they came to your website, now

what? (Remarketing)

The keys to mastering your dashboard in Facebook

How do you know if you are making money?

Why did my campaign stop

working? (Keeping your ads fresh)

Imagine Blindness

Creative Ideas (Get Swipe Files)

Try pretty girls (everyone loves them)

Simplify your Language

Video Ads dropped our cost per conversion on Facebook from $50 to $12 per lead.Engaging Your Audience Emotionally

(Videos)

What else can I do to get better?

(Optimizing Your Funnel)

Focus on your Offer

Focus on your Landing Pages

Watch all of your Analytics

Survey Your Customers

Never stop building your funnel.

Spend some time on your ideal customer

Map out your funnel (LucidCharts.com)

Signup for a Facebook Account (Start Targeting)

Write Your Facebook Ads - (Digital Marketer Swipe File)

Setup Your Remarketing Ads (Google Spreadsheet)

Setup your Facebook Dashboard (Google Tag Manager, FB Conversion Pixels)

Watch your campaign, and don’t panic when it stops working

When it works, invest in good video Ads

Attend Traffic & Conversion Meetups for Lessons on Funnel Building

Getting Started

Read - Facebook Ads by Perry Marshall and Keith Kranc

Listen - Perpetual Traffic Podcast - Digital Marketer

Subscribe - Neil Pattel’s Blog - Facebook Ads

Buy - Facebook Ads University - Videos and Webinars

Resources