Twitter OptimizationBest Practices for Profiles, Tweets, etc.

What Is Your Goal? Engagement!

Priority #1 = Link Clicks Next, Public Sharing

Replies Retweets

Impressions → Clicks → Conversions

How Do You Get The Most Engagement?

Write “Perfect Tweets”

Short, effective headline-style copyTag the right #hashtags and @users

Send at the best time for people to see it

Basics of Tweet Length

No longer than 140 characters, including text & links.

TweetText

+

(11 - 20 characters)

Common Tweet Lengths

Brief (28-30 characters)Succinct, declarative statements or questions.

Example: “This movie is the worst ever!”

Long Copy (140 characters)Conversational, detailed, full sentences, links

Example: “Congrats to @FriendName at @Startup! It was only a matter of time for them to

raise funding - their product has so many satisfied customers! bit.ly/SampleLink”

How Should You Approach Writing Tweets?

Empower Users To Engage With Your TweetsSimply, Ask! Leave Room For Comments

How Should You Approach Writing Tweets?

Show up in Notifications & Searches

Mention @Users Use #Hashtags & Keywords

When Do You Send Tweets?

Think About TheWork Day

CommuteLunch

After Work

When Do You Send Tweets?