How To Optimize Your Tweets
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Twitter Optimization Best Practices for Profiles, Tweets, etc.
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It's not enough to just "Tweet" on Twitter. You should know how to best use your 140 characters. With these tactics, you can write Tweets that drive traffic and convert!
Transcript of How To Optimize Your Tweets
Twitter OptimizationBest Practices for Profiles, Tweets, etc.
What Is Your Goal? Engagement!
Priority #1 = Link Clicks Next, Public Sharing
Replies Retweets
Impressions → Clicks → Conversions
How Do You Get The Most Engagement?
Write “Perfect Tweets”
Short, effective headline-style copyTag the right #hashtags and @users
Send at the best time for people to see it
Basics of Tweet Length
No longer than 140 characters, including text & links.
TweetText
+
(11 - 20 characters)
Common Tweet Lengths
Brief (28-30 characters)Succinct, declarative statements or questions.
Example: “This movie is the worst ever!”
Long Copy (140 characters)Conversational, detailed, full sentences, links
Example: “Congrats to @FriendName at @Startup! It was only a matter of time for them to
raise funding - their product has so many satisfied customers! bit.ly/SampleLink”
How Should You Approach Writing Tweets?
Empower Users To Engage With Your TweetsSimply, Ask! Leave Room For Comments
How Should You Approach Writing Tweets?
Show up in Notifications & Searches
Mention @Users Use #Hashtags & Keywords
When Do You Send Tweets?
Think About TheWork Day
CommuteLunch
After Work
When Do You Send Tweets?
