Measuring the ROI of Social Media
Michelle G. HeldMetroNY.comPintalk.net
Return on Investment(ROI)
ROI (%) ) * 100
#NOPE
7% understand the
value from digital7%
88%cannot accurately
measure social
88%
#ItsComplicated
Define a Goal
Assign $$$ Value
Attribution
Track: Blurred Lines!Direct19%
Organic35%
Referral2%
Paid Search
6%
Social37%
Direct Organic Referral Paid Search Social
Shorten links• bit.ly• goo.gl• ow.ly
Tag links
/register?utm_source=Pinterest-1&utm_medium=cpc
Friends with Benefits!
• Brand Recognition• Customer Insights• Website Traffic• Bing SEO
Impressions Sessions
Correlation
Landing Pages
A B
HOME
Choose well
Takeaways
•Establish Goals!•Assign a Value $$$•Tag and Track•Use Analytics!
Michelle G. HeldMetroNY.com
Pintalk.net
metrony
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