Measuring the ROI of Social Media

Michelle G. HeldMetroNY.comPintalk.net

Return on Investment(ROI)

ROI (%) ) * 100

#NOPE

7% understand the

value from digital7%

88%cannot accurately

measure social

88%

#ItsComplicated

Define a Goal

Assign $$$ Value

Attribution

Track: Blurred Lines!Direct19%

Organic35%

Referral2%

Paid Search

6%

Social37%

Direct Organic Referral Paid Search Social

Shorten links• bit.ly• goo.gl• ow.ly

Tag links

/register?utm_source=Pinterest-1&utm_medium=cpc

Friends with Benefits!

• Brand Recognition• Customer Insights• Website Traffic• Bing SEO

Impressions Sessions

Correlation

Landing Pages

A B

HOME

Choose well

Takeaways

•Establish Goals!•Assign a Value $$$•Tag and Track•Use Analytics!

Michelle G. HeldMetroNY.com

Pintalk.net

metrony