How to Make Money in Pocket Computers
Or, more accurately, how organizations can develop mobile-centric thinking
Jeremy BlackDirector, Consumer and Media
@jeremywblack@xtremelabs#SCREENS12
1. The Shift to Mobile Computing
2. Why Innovate?
3. Mobile inside most organizations
4. Mobile for all the right reasons
5. The right mobile entry point / team / process
HA HA!
MOBILE
Success in the mobile ecosystem will elude incumbents and embrace newcomers.
These Seem Like Obvious Paradigm Shifts
This is an Obvious Paradigm Shift
Innovation is just the design of business.
Why innovate?
* I realize this is an odd question
Half of N.A. Smartphone users do price comparisons in-store
110M+ Smartphone users in US
One-third of North Americans access social media sites via mobile
One-quarter of North Americans access maps via mobile
Extending the existing paradigm to mobile is just a stepping stone
Even HuffPo couldn’t adapt fast enough
Yet this 155 year old publisher pushes on
Lessons for the laggards
1. What is the threat to incumbents
2. Why they need to innovate / adapt
The growth in mobile computing is only accelerating
Mobile is fragmented in every regard.
Government
Mobile in the Org Today
Retail, enterprise, and financial services organizations areentering the second phase of their mobile evolution
Mobile is a core competency in news publishing, software,and amongst a growing group of mobile-centric innovators
Wants
(The blue screen of death)
vsNeeds
Mobile for all the right reasons.
If you’re all of these things shouldn’t your strategy be mobile centric?
ACTUALLY, If you’re any of one of these things shouldn’t your strategy be mobile centric?
The right mobile entry point.
Where are the quick wins?
Some Mobile Strategy Decision Points
Direct vs. Indirect Monetization
Utility vs. Discovery
What are our WOW moments
Acquisition vs. Engagement
What Happens After Launch
The right team/processes.
Five Keys to Structuring Your Mobile Group
1. It starts with one
2. But they need to be senior/experienced
3. They need visibility
4. They need to be given authority over all things mobile
5. They need time to get it right
COMMITMENT IS THE KEY TO GETTING POSITIVE ROI
FROM MOBILE
1. The Shift to Mobile Computing
2. Why Innovate?
3. Mobile inside most organizations
4. Mobile for all the right reasons
5. The right mobile entry point / team / process
And the 155 year old publisher pushes on. And it’s better than the deadpool.
Jeremy BlackDirector, Consumer and Media
@[email protected]@xtremelabs.com#SCREENS12
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