How to Make Money in Pocket Computers
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Transcript of How to Make Money in Pocket Computers
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How to Make Money in Pocket Computers
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Or, more accurately, how organizations can develop mobile-centric thinking
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Jeremy BlackDirector, Consumer and Media
@jeremywblack@xtremelabs#SCREENS12
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1. The Shift to Mobile Computing
2. Why Innovate?
3. Mobile inside most organizations
4. Mobile for all the right reasons
5. The right mobile entry point / team / process
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HA HA!
MOBILE
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Success in the mobile ecosystem will elude incumbents and embrace newcomers.
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These Seem Like Obvious Paradigm Shifts
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This is an Obvious Paradigm Shift
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Innovation is just the design of business.
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Why innovate?
* I realize this is an odd question
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Half of N.A. Smartphone users do price comparisons in-store
110M+ Smartphone users in US
One-third of North Americans access social media sites via mobile
One-quarter of North Americans access maps via mobile
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Extending the existing paradigm to mobile is just a stepping stone
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Even HuffPo couldn’t adapt fast enough
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Yet this 155 year old publisher pushes on
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Lessons for the laggards
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1. What is the threat to incumbents
2. Why they need to innovate / adapt
The growth in mobile computing is only accelerating
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Mobile is fragmented in every regard.
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Government
Mobile in the Org Today
Retail, enterprise, and financial services organizations areentering the second phase of their mobile evolution
Mobile is a core competency in news publishing, software,and amongst a growing group of mobile-centric innovators
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Wants
(The blue screen of death)
vsNeeds
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Mobile for all the right reasons.
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If you’re all of these things shouldn’t your strategy be mobile centric?
ACTUALLY, If you’re any of one of these things shouldn’t your strategy be mobile centric?
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The right mobile entry point.
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Where are the quick wins?
Some Mobile Strategy Decision Points
Direct vs. Indirect Monetization
Utility vs. Discovery
What are our WOW moments
Acquisition vs. Engagement
What Happens After Launch
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The right team/processes.
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Five Keys to Structuring Your Mobile Group
1. It starts with one
2. But they need to be senior/experienced
3. They need visibility
4. They need to be given authority over all things mobile
5. They need time to get it right
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COMMITMENT IS THE KEY TO GETTING POSITIVE ROI
FROM MOBILE
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1. The Shift to Mobile Computing
2. Why Innovate?
3. Mobile inside most organizations
4. Mobile for all the right reasons
5. The right mobile entry point / team / process
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And the 155 year old publisher pushes on. And it’s better than the deadpool.