Epicenters of Business Model
Innovation
2/5/15Business Model Generation (Osterwalder and Pigneur,
2010)
34
Resource- driven Offer- driven
Customer- driven Finance- driven
Example: Amazon Web
Services
Example: Cemex
(Mexican cement
company)
Example: 23andMe
(personalized DNA
testing)
Example: Xerox 914 (lease at $95
per month, 2000 free copies, 5
cents per copy
Useful resources:* Empathy map* Interviews: from Business Model Generation.* Design thinking , HCD , User centerd design .* UXD* Business models for each startup
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