Hawes & Curtis13 July 2006
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1w11How To Get Started With Facebook Ads
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There are a few ways to get started showing Facebook ads :
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FIRST STEPS
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Under the Facebook Page Admin Area
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1. Admin Page
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Or in one of the many ads they show you
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: [email protected]
2. FB Ad Form
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First you will need to decide where to send your ad - your website, or your Facebook page?
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: [email protected]
Ad Destination
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Facebook Page: Good to encourage engagement or increase likes
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: [email protected]
Destination FB Page
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Website: Good to increase visits to your website, potential for conversions.
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: [email protected]
Destination Website
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Create an Ad with - headline- text- image
Or choose to promoteyour posts
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Creating an ad
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They Will Then Give You The Option To Show Extra Ads About Interaction With Your Page.
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: [email protected]
Extra Ads
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Facebook gives you many options for targeting your ads:
- Choose by location/age/gender- Precise interests or broad categories - Education and Employment- Family type and relationship status
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: [email protected]
Choosing Audience
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Name your campaign and enter budgets. Don’t forget to implement the conversion pixel if you want to measure perfomance against site conversions
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: [email protected]
Bidding Type
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The optimisation options reflect the three kinds of Facebook users1. Optimise for Engagers - Shows your ads to people more likely to engage with pages.
2. Optimise for Clicks - Shows your ads to those more likely to click (good for ads to external URLs)
3. Optimise for Impressions - Shows your ads to prolific ‘likers’
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: [email protected]
Bid Optimisation
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Once you entered your payment details your ad will soon go live.
Now you quickly have to make more versions of the ad.
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: [email protected]
Make Lots of Ads
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Once you entered your payment details (credit card etc), your ad will be going live
Now you will have to make more versions of the ad.
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: [email protected]
Test new Ads
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If your Frequency is reaching, the average target person seen your ad 8 times.
If your click through rate isn’t great – change ads (0.04% CTR is good according to FB )
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: [email protected]
When to Test New Ads
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If you found this Slideshow useful, you can find more online marketing tutorials by us in our learning center:
http://www.moomumedia.com/learning/
Please note that this slideshow was prepared in February 2013, and that Facebook regularly updates it’s interface and processes.
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MooMu Media PTY LTD t: +61 (2) 8003 5520ACN 134 918 335 e: [email protected]
Thanks For Reading!
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