HOW TO Fully Engage
Your Readers’ Brains with
Images
Let’s talk about your visual cortex
It processes visual information fast, and it’s hungry for images
Feed me
The image you add to your next piece of content will connect with your reader in 13 milliseconds (maybe less!)
Yum!
Are you fully engaging your readers’ brains with images?
FACT: Content featuring compelling images averages 94% more total views than content without images.
50
100
In this presentation, you’ll learn what designers and art directors look for when choosing and using images.
IMPORTANT NOTE: Understand this and you won’t get sued!
Google Image Search is NOT for finding images to use in your content. Images in Google Image Search belong to someone.
Do not steal someone else’s intellectual property and creative work and put it on your website!
(Unless you enjoy being sued.)
Google Image Search
Keep clicking to discover how to choose — and where to find — amazing images for your website.
Don’t pick images that are cute, but unrelated to your topic.
Pick images that look like real people (on a good hair day).
Look for images that relate directly to your headline.
• Pixabay • Unsplash • StockSnap
Favorite sites for free* images
*Remember: read and respect image licenses.
Favorite sites for paid images
• Bigstock • Shutterstock • Getty Images
Try taking your own photos
Use the
camera
in your pocket!
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