How to Fully Engage Your Readers' Brains with Images
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Transcript of How to Fully Engage Your Readers' Brains with Images
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HOW TO Fully Engage
Your Readers’ Brains with
Images
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Let’s talk about your visual cortex
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It processes visual information fast, and it’s hungry for images
Feed me
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The image you add to your next piece of content will connect with your reader in 13 milliseconds (maybe less!)
Yum!
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Are you fully engaging your readers’ brains with images?
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FACT: Content featuring compelling images averages 94% more total views than content without images.
50
100
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In this presentation, you’ll learn what designers and art directors look for when choosing and using images.
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IMPORTANT NOTE: Understand this and you won’t get sued!
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Google Image Search is NOT for finding images to use in your content. Images in Google Image Search belong to someone.
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Do not steal someone else’s intellectual property and creative work and put it on your website!
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(Unless you enjoy being sued.)
Google Image Search
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Keep clicking to discover how to choose — and where to find — amazing images for your website.
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Don’t pick images that are cute, but unrelated to your topic.
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Pick images that look like real people (on a good hair day).
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Look for images that relate directly to your headline.
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• Pixabay • Unsplash • StockSnap
Favorite sites for free* images
*Remember: read and respect image licenses.
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Favorite sites for paid images
• Bigstock • Shutterstock • Getty Images
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Try taking your own photos
Use the
camera
in your pocket!