Download - How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

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Page 1: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

Gab’s Unusual Guide To Doing ‘The Usual’ –How To Get Your Customers To Do Your Work

By Gab Goldenberg

InternetMarketingNinjas.com

Page 2: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

One request: Feedback please :- What’s good

- What can be improved

Page 3: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

Outsourcing tasks to crowdKey Features• Function: Post tasks, price, quantity, target• Representative-ish of US population

Page 4: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

Picking turkers limited to • Country• Approval rate & quantity

Page 5: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

How Do You Pick Specific Turkers From Crowd?

Photo: Flickr user Sir Hectimere

Page 6: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

• Trick 1: Honour system + criteria• Trick 2: Use code to exclude Turkers

mturk id field -> submit form -> if (id== any of list of ids) {say ‘thanks but you did this already’} else {proceed to

task}• Trick 3: Survey -> Assign qualification

Advanced Tips To Pick Specific Turkers Out

Page 7: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

Usable for non-spam marketing tasks, such as

Research

Page 8: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

What’s the Problem? Who’s Affected?

Photos clockwise: Karl Jonsson, Kelly Cookson, Dan Nevill, Donald Lee Pardue

Page 9: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

Get In Your Customers’ Mind

Interviews Ask: Top problem in reaching goal?Then surveys

Photo: Sven Kindler

Page 10: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

Learn What The Crowd Has Shared

Read & summarize Quora, Wiki, Statsbrain, forumsCross check

Photo: Marc van der Chijs

Page 11: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

Usable for non-spam marketing tasks, such as

Campaign Creation

Page 12: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

SEO• Relationship building – traffic, comments• Content generation • Collect contact info

Photo: Gab Goldenberg

Page 13: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

Social

• Build account history• Seed forum discussions • Collect contact info

Page 14: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

Usable for non-spam marketing tasks, such as

Analysis

Page 15: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

Analysis Means Spotting Patterns In Data

Remove any PII, sensitive dataBonus for patterns & explanations

Photo: Mathematical Association of America

Page 16: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

Marketing Can Be Crowd-Sourced

Research

CampaignAnalysis

Page 17: How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'

Marketing Can Be Crowd-SourcedInterview

eesSurvey Takers

Relationships

Participation

PatternsExplanati

ons

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