Stephen Cole SICSAG September 2009 “making donation usual, not unusual”
How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'
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Transcript of How To Crowdsource SEO & Social Media Marketing - Gab's Highly Unusual Guide to Doing 'The Usual'
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Gab’s Unusual Guide To Doing ‘The Usual’ –How To Get Your Customers To Do Your Work
By Gab Goldenberg
InternetMarketingNinjas.com
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One request: Feedback please :- What’s good
- What can be improved
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Outsourcing tasks to crowdKey Features• Function: Post tasks, price, quantity, target• Representative-ish of US population
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Picking turkers limited to • Country• Approval rate & quantity
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How Do You Pick Specific Turkers From Crowd?
Photo: Flickr user Sir Hectimere
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• Trick 1: Honour system + criteria• Trick 2: Use code to exclude Turkers
mturk id field -> submit form -> if (id== any of list of ids) {say ‘thanks but you did this already’} else {proceed to
task}• Trick 3: Survey -> Assign qualification
Advanced Tips To Pick Specific Turkers Out
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Usable for non-spam marketing tasks, such as
Research
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What’s the Problem? Who’s Affected?
Photos clockwise: Karl Jonsson, Kelly Cookson, Dan Nevill, Donald Lee Pardue
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Get In Your Customers’ Mind
Interviews Ask: Top problem in reaching goal?Then surveys
Photo: Sven Kindler
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Learn What The Crowd Has Shared
Read & summarize Quora, Wiki, Statsbrain, forumsCross check
Photo: Marc van der Chijs
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Usable for non-spam marketing tasks, such as
Campaign Creation
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SEO• Relationship building – traffic, comments• Content generation • Collect contact info
Photo: Gab Goldenberg
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Social
• Build account history• Seed forum discussions • Collect contact info
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Usable for non-spam marketing tasks, such as
Analysis
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Analysis Means Spotting Patterns In Data
Remove any PII, sensitive dataBonus for patterns & explanations
Photo: Mathematical Association of America
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Marketing Can Be Crowd-Sourced
Research
CampaignAnalysis
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Marketing Can Be Crowd-SourcedInterview
eesSurvey Takers
Relationships
Participation
PatternsExplanati
ons
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