Download - how to create an irresisitible optin - dinabehrman.com fileIrresistible Opt-In So, you’re sold on the idea of building an email list. Cos you know that mail marketing is super effective,

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Page 1: how to create an irresisitible optin - dinabehrman.com fileIrresistible Opt-In So, you’re sold on the idea of building an email list. Cos you know that mail marketing is super effective,

How To Create An Irresistible Opt-In

So,you’resoldontheideaofbuildinganemaillist.Cosyouknowthatmailmarketingissupereffective,andletsyoucommunicatedirectlyonaregularbasiswithyouridealclients.Butwithmostpeople’sinboxesbeingswampedwithemailsonadailybasis,howdoyoupersuadesomeonetohandovertheiremailaddressANDgiveyoutheirpermissiontoemailthem?Youneedtohaveakilleropt-in.Anopt-in,orleadmagnet,or‘ethicalbribe’issomethingyoucangivepeopleinreturnfortheiremailaddress.Butasthestakesaresohigh(they’recommittingtolettingyouemailthemonafrequentbasis!)itneedstobesomethingsupervaluabletothem.Sohowdoyoucreateanirresistibleopt-in?Readon…

Page 2: how to create an irresisitible optin - dinabehrman.com fileIrresistible Opt-In So, you’re sold on the idea of building an email list. Cos you know that mail marketing is super effective,

1. Identifywhoyouridealclientis,andwhatthey’restrugglingwith

Getclearonexactlywhoyouridealclientisandthinkaboutwhatproblemsheorshehasthatyoucansolve.Whatdoessheworryabout?Whatkeepsherawakeatnight?Nowpickoneofthoseproblemsandthinkaboutwhatsolutionyoucanprovideforthatparticularissue.2. Decideonthetypeofopt-in

Thinkaboutthetypeofopt-inthatworksforyou,andthatyouridealclientwilllove.Ifyou’renotsure,askthem!PostasurveyorapollouttoyourexistingfollowersoraskinrelevantFacebookgroupstofindwhatkindofthingspeoplelike.Keepyouridealclientinmind–somepeopledon’thavetimeforlongvideos,somepeopleprefertoreadaquickPDF,somewillbehappytolistentoanaudioseries.Dosomeresearchtoseewhat’sgoingtobebestforyouandyouraudience.Someideasare:• Avideoseries• Anaudio• Acheatsheet• Anebook• Achecklist• Alive/pre-recordedwebinar• Achallenge• Aprintable• Aquiz

Page 3: how to create an irresisitible optin - dinabehrman.com fileIrresistible Opt-In So, you’re sold on the idea of building an email list. Cos you know that mail marketing is super effective,

3.ThinkofacatchyheadlineAnirresistibleopt-indeservesanirresistibleheadline!Createaheadlinethat’scatchyandappealingandtellswhoeverissigningupexactlywhatthey’regetting.E.g.5TipsForX,7StepsToX,TenIdeasForX,etc.Alsothinkaboutincludinga‘powerword’inyourheadline,e.g.wordsthatinvokeastrongemotionlike‘amazing’,‘mind-blowing’,‘stunning’.Or‘best’,‘luxurious’,‘six-figure’.Or‘deadly’,‘painful’,‘toxic’.4. Createyourcontent

Nowit’stimetocreatethecontent.Youmaywellalreadyhaveexistingcontentfrompreviousblogposts,FBLivesorvideosthatyoucanre-purposeandpackageupdifferentlyforyouropt-in.Lookatwhatyoualreadyhaveandusethebitsofitthatfit.Youdon’twanttogiveawaytheentirefarm,butyoudowanttoaimtogiveasmuchgreatvalueaspossible.Theideaisthatthepersonconsumingtheopt-inwillleavethinking,‘wow,ifthat’swhattheydoforfree,Icanonlyimaginehowincredibletheirpaidstuffwillbe!’5. Makeitlookgood

Ifyou’recreatingaPDF,usesomethinglikeCanva.comtoprettyitup,orconsiderhiringagraphicdesignertomakeitlooksuperpolished.Foraudiosandvideos,checkouteditingsoftwareorhireaprofessionaltomakeitlookprofesh.

Page 4: how to create an irresisitible optin - dinabehrman.com fileIrresistible Opt-In So, you’re sold on the idea of building an email list. Cos you know that mail marketing is super effective,

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Contents · Then you should put your optin on your website in several places if possible. You can even put your optin on your Facebook Page by using a Facebook App. I have a tutorial

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