How To Build Your Personal Brand &
Grow Your Platform
Paul Carrick Brunson(Passionate about matchmaking, branding, entrepreneurship, and burgers.)
Areas of Discussion
•Module 1: Building Your Personal Brand
•Module 2: Growing Your Platform (Online)
•Module 3: Growing Your Platform (Offline)
•Module 4: Must Use Supplemental Tools
•Bonus: Open Q&A
Module 1: Building Your
Personal Brand
1) Who do people think I
am?
2) Who am I?
3) How can I close the
gap?
The 3 Most Important Questions You Can Ask When Building a Brand
Who Do People Think I Am?
•What does Google say?
•360 Analysis
•Trusted circle
Who Am I?
•Values exercise
•Vision statement
•War story
Close The Gap
•Bridge structural holes
•2 Different types of capital
•6 Weapons of influence
The 6 Principles of Influence (To Close The
Gap)
Reciprocity
Commitment (and Consistency)
Social proof
Liking
Authority
Scarcity
Module 2: Growing Your
Platform (Online)
Home Base & Embassies
• Always begins and ends with your site/blog
•How to select social networks
•Native storytelling on key social media platforms
• Be consistent in name brand
Blog Case Study: John Harris
Your (Home) Blog•Must have
elements
•Regular versus premium content
• Importance of frequency/length/format
•Contribution by you and from others
Email List•Use email platform
like MailChimp
• Auto-response (open rate secret)
• Frequency
• Stay consistent w/ Brand (newsletter versus “personal” email)
How to Choose?
•Own what you’re good at AND where you suck
•Demographics of audience
• Look where you can be a BIG fish in a small pond
• Eventually, you’ll need to be everywhere
Facebook• Personal v. Page
• Promotional ADs
•Highest engaged Content
• Frequency & engagement
• Analytics
Twitter•Cocktail party
(listen & add value) - Tweetdeck is helpful!
• Include photo + link
• 130 or less for RT w/ comment
•Don’t buy followers!
Emerging Importance
•YouTube
•Google+
•Linked-In
Module 3: Growing Your
Platform (Offline)
Getting Your Hands Dirty
• Strategy driven by locality of product & service
• Become a super connector
• Secure an “agent”
• Speaking/Hosting
Foreigner Theory
•Cast net wide strategically
• Low hanging fruit is still good to eat
• Leverage “outside” wins back home
Become a Super Connector
Secure an “Agent”
• Introductions are more powerful
• (Online) Helps w/ social proof & group think
•We all need references
Module 4: MUST Use
Supplemental Tools
“Duplicate” Yourself• Analytics
•Content gathering tools
•Content dissemination tools
• Photo editing
• Building your team
Analytics•Google
• Users
• Page Views
• Content Flow
• Bounce Rate
•Quantcast
• Klout
Content Gathering Tools
•Non-integrated: Flipboard.com
• Integrated: Feedly.com
• Push Web: Genieo.com
• Push Email: Google Alerts
Content Dissemination Tools
• Best all-around: Buffer
• Standard URL Shortener: Bitly.com
• Vanity URL Shortener: Vanityurlshorteners.com
•Native storytelling may require using social media platform scheduler
Photo Editing Tools
•Web based: Picmonkey.com
•Mobile App: InstaQuote
•Resize App: InstaSize
Building Your Team
• Your are the CTO
• Partner philosophy (versus payment)
• Look for complimentary players
•Move quickly to replace
Summary•Determine “what you say”
•Dare to be great (right psychology)
•Select most effective online tools for you and execute natively
•Strategically connect with people offline
•Use resources to work efficiently
How To Build Your Personal Brand &
Grow Your Platform
Paul Carrick Brunson(Passionate about matchmaking, branding, entrepreneurship, and burgers.)
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