How A New Generation of Software Is Helping
Colleagues Work Together
Alan Lepofsky, Director of Marketing@alanlepo - @[email protected]
The Evolution Of Collaboration
Changes At Work
Best Practices
Agenda
Recording and sharing information is not new
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The tools for creating content keep improving
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Ability to reach your audience
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The Evolution Of Collaboration
Personal (me) Targeted (you) Open (everyone)
Spreadsheet
Word processor
Presentations
Enabler: PC
Dedicated clients
IRCBulletin Boards
Email/Groupware
Chat
Conferencing
Enabler: The Web
Suites and/or integration
BlogsWikis
Enabler: Culture of Sharing
“Social ___________”
Photos, VideosBookmarks
SlidesFriends
Business ContactsActivity
Location
Cloud / Widgets
New Vocabulary
Sharing at home
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Sharing at work
A transparent world
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Everyone has a voice
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And breaking down the boundary between internal and external.I think there will always be some difference, but not what it once was
Walls between home and work are crumbling
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Solutions In The Consumer World
What can they tools do at work?How do these apply at work?
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It’s Time For A Change
Discover information and people
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Help you know what needs time and attention
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Enable teamwork
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How To Fill The Seats
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Skip The Pilot
You can’t just dip your toe in. You have to have everyone dive in.
Encourage a range of use cases
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Both Wide And Narrow Adoption
Company-wideD
epar
tmen
tal
Com
mun
ity B
ased
Pro
ject
Bas
ed
Social layer
Company Wide
• Conversation: provide a place where everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, …
• Q&A• Status Updates
• HR processes:– New hire on-boarding– Benefit enrollments
Intranet 2
.0
Departmental: Sales & Marketing
• Event planning• Competitive intelligence• Best practices (lead gen, prospects, closing)
• Customer / Account / Rep information• Tracking and metrics
Accelerate sales cycles & win-rate
Engineering / Support
• Feature planning• Release schedules / milestone reports• Problem reports, bug tracking / fixing• Knowledge Base• Product Documentation
Reduce time-to-resolution / implementation
External
• Vendor Relationships (ex: Press Relations)– Improve communication
• Business Development & Partner Programs– Grow channel revenue
• Professional Services & Client Relations– Increase customer satisfaction
Personal
• Information repository
• Journal
• Task list
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Transition slide to best practices
Best Practices For Success
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Focus On People
It’s All About People
In the flow of work
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Integrate With Existing Business Processes
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Complement existing systems of record
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Launch with hands-on activities
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Must Be Easy
Recruit energetic champions
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Develop Trust
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Choosing the right vendor
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Integrated
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Secure
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Provides options
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Partnership
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Recap
Openly sharing information, knowledge and expertise is now the norm
To succeed with the new tools integrate them into existing business processes
Where should I go?
Visit socialtext.com signup for a trial
Follow @alanlepo or @[email protected]
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