How Social Software Helps Get Work Done

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    19-Sep-2014
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A look at a) How social software has evolved, b) How it helps people get work done and c) Best practices for implementation

Transcript of How Social Software Helps Get Work Done

  • How A New Generation of Software Is Helping Colleagues Work TogetherAlan Lepofsky, Director of Marketing@alanlepo - @socialtextalan.lepofsky@socialtext.com

  • The Evolution Of CollaborationChanges At WorkBest PracticesAgenda

  • Recording and sharing information is not newPhoto Credit http://www.flickr.com/photos/upyernoz/2149312640/

  • The tools for creating content keep improvingPhoto Credit: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg

  • Ability to reach your audiencePhoto Credit: http://www.flickr.com/photos/cayusa/2051756510/

  • The Evolution Of Collaboration Personal (me) Targeted (you) Open (everyone)

  • New Vocabulary

  • Sharing at homePhoto Credit: http://www.flickr.com/photos/clappstar/178050837/

  • Photo Credit: http://www.flickr.com/photos/pgoyette/2819175465/Sharing at work

  • A transparent worldPhoto Credit: http://www.flickr.com/photos/e3000/1561440998/

  • Everyone has a voicePhoto Credit: http://www.flickr.com/photos/pbo31/161536153/

  • And breaking down the boundary between internal and external.I think there will always be some difference, but not what it once wasWalls between home and work are crumblingPhoto Credit: http://www.flickr.com/photos/gorillaradio/494169708/

  • Solutions In The Consumer World

  • What can they tools do at work?How do these apply at work?Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

  • Its Time For A Change

  • Discover information and peoplePhoto Credit: http://www.flickr.com/photos/salendron/947936275/

  • Help you know what needs time and attentionPhoto Credit: http://www.flickr.com/photos/jbalazs/724615669/

  • Enable teamworkPhoto Credit: http://www.flickr.com/photos/wheatfields/116810137

  • How To Fill The SeatsPhoto Credit: http://www.flickr.com/photos/brent_nashville/2899809814/

  • Skip The PilotYou cant just dip your toe in. You have to have everyone dive in.

  • Encourage a range of use cases Photo Credit: http://www.flickr.com/photos/dearbarbz365/2457570470/

  • Both Wide And Narrow AdoptionCompany-wideDepartmentalCommunity BasedProject Based Social layer

  • Company WideConversation: provide a place where everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, Q&AStatus Updates

    HR processes:New hire on-boardingBenefit enrollments

    Intranet 2.0

  • Departmental: Sales & MarketingEvent planningCompetitive intelligenceBest practices (lead gen, prospects, closing)Customer / Account / Rep informationTracking and metricsAccelerate sales cycles & win-rate

  • Engineering / SupportFeature planningRelease schedules / milestone reportsProblem reports, bug tracking / fixingKnowledge BaseProduct Documentation

    Reduce time-to-resolution / implementation

  • ExternalVendor Relationships (ex: Press Relations)Improve communication

    Business Development & Partner ProgramsGrow channel revenue

    Professional Services & Client RelationsIncrease customer satisfaction

  • PersonalInformation repository

    Journal

    Task listPhoto Credit: http://www.flickr.com/photos/curious_zed/500646353/

  • Transition slide to best practicesBest Practices For SuccessPhoto Credit: http://www.flickr.com/photos/mattholt/303093415/

  • Focus On PeopleIts All About People

  • In the flow of workPhoto Credit: http://www.globalsecurity.org/military/systems/aircraft/images/f-16_hud_020410_09.jpg

  • Integrate With Existing Business ProcessesPhoto Credit: http://www.flickr.com/photos/lezarderose/2467952736

  • Complement existing systems of record Photo Credit: http://www.flickr.com/photos/ciordia/399354425/

  • Launch with hands-on activitiesPhoto Credit: http://www.flickr.com/photos/bala_/2488407797/

  • Photo Credit: http://www.flickr.com/photos/si/2940588/Must Be Easy

  • Recruit energetic champions Photo Credit: http://www.flickr.com/photos/emeryway/2950058165/

  • Develop TrustPhoto Credit: http://www.flickr.com/photos/nacaseven/1329827654/

  • Choosing the right vendorPhoto Credit: http://www.flickr.com/photos/jeffweston/2572155331/

  • IntegratedPhoto Credit: http://www.flickr.com/photos/tcanales/2600939763/

  • SecurePhoto Credit: http://www.flickr.com/photos/zebble/6080622/

  • Provides optionsPhoto Credit: http://www.flickr.com/photos/_fabrizio_/1578087736

  • PartnershipPhoto Credit: http://www.flickr.com/photos/karen_mcallister_photography/2038880243/

  • RecapOpenly sharing information, knowledge and expertise is now the norm

    To succeed with the new tools integrate them into existing business processes

  • Where should I go?Visit socialtext.com signup for a trialFollow @alanlepo or @socialtextalan.lepofsky@socialtext.comPhoto Credit: http://www.flickr.com/photos/neonman/2693639551/

    **Used under creative commons: http://www.flickr.com/photos/upyernoz/2149312640/

    Recording and sharing information is not new.People have been doing it since the start of time. Passing down stories, recording histories.

    The original methods were difficult, time consuming, and did not reach many people.

    What has changed are the tools to create and edit, and the audience reach of the information.

    Slow. Difficult. No room for error. No edits.

    From wikipedia: http://en.wikipedia.org/wiki/Woodblock_printingThe use of round "cylinder seals" for rolling an impress onto clay tablets goes back to early Mesopotamian civilization before 3,000 BCEWoodblock printing 200 CEMovable type 1040Printing press 1439

    *Image used under creative commons: http://commons.wikimedia.org/wiki/Image:Metal_movable_type.jpg

    Modern tools allows mass production and distribution of information.

    Movable Type and Printing Press

    Johannes Gutenberg - http://en.wikipedia.org/wiki/Johann_GutenbergJohannes Gensfleisch zur Laden zum Gutenberg (c. 1398 February 3, 1468) was a German goldsmith and printer who is credited with being the first European to use movable type printing, in around 1439, and the global inventor of the mechanical printing press.

    in 1999, the A&E Network ranked Gutenberg #1 on their "People of the Millennium" countdown, and in 1997, TimeLife magazine picked Gutenberg's invention as the most important of the second millennium

    *Photo attribution: http://www.flickr.com/photos/cayusa/2051756510/

    The PC, software, and the web enable people to share*Personal - New tools enabled you to automate the creation of content.Spreadsheets replaced calculators, word processors = typewriters, and presentations=overhead foils.

    Targets all of the new content was shared, but at defined recipients. We live by the To and cc. Chats are directed at the person you want to speak with.

    Open everyone benefits. Everyone has access. Company has a memory. Twitter is IM inside out.*BlogsWikisMicrobloggingActivityStreamsNotificationFollowLikeFriendCommentEditProfileDirectoryGroupCommunitySocialEnterprise2.0MobileCloudSaaSIntranetExtranet

    *Used under creative commons: http://www.flickr.com/photos/clappstar/178050837/*Used under creative commons: http://www.flickr.com/photos/pgoyette/2819175465/*Used under creative commons: http://www.flickr.com/photos/e3000/1561440998/

    ListeningParticipatingLeveraging others

    I found it there vs. Not created here

    *Used under creative commons: http://www.flickr.com/photos/pbo31/161536153/

    2.0 provides a voice, and people want to be heard

    Getting feedbackGetting ideasBuilding reputationEstablishing credibility*Used via creative commons: http://www.flickr.com/photos/gorillaradio/494169708/

    Internally, externally.

    The line is blurring, firewalls are coming down*Used under creative commons: http://www.flickr.com/photos/jbalazs/724615669/*Photo attribution http://www.flickr.com/photos/salendron/947936275/Photo attribution http://www.flickr.com/photos/laffy4k/367822192/Photo attribution http://www.flickr.com/photos/wheatfields/116810137/Image used under creative commons: http://www.flickr.com/photos/brent_nashville/2899809814/*http://www.flickr.com/photos/sharynmorrow/222401409/*To get started with Socialtext, you need to decide on 3-5 lead use cases which your company will pursue in your initial implementation. We recommend a mix of company-wide and group-specific use cases. Company-wide use cases deliver a broad exposure within your company, while group-specific use cases generate deep business value. *Companywide = Q&A, sharing links and files, status updates

    Social layer = departmental tools such as SDFC, Bugzilla, Wordpress

    Departmental: sales, marketing the intersection of when a departmental tool*****Photos used under creative commons: http://www.flickr.com/photos/curious_zed/500646353/*Used by creative commons: http://www.flickr.com/photos/mattholt/303093415/*It is about people. They have names.

    You can not think of them as numbers, nor metrics, nor revenue streams.In the flow.The most effective tools are available in the context of the way you work.

    Creative Commons: http://www.globalsecurity.org/military/systems/aircraft/images/f-16_hud_020410_09.jpg*http://www.flickr.com/photos/lezarderose/2467952736*Socialtext delivers more value the more tightly it is integrated into the daily flow of work. You should facilitate this by making sure that Socialtext integrates effectively with other systems that your company already uses for core business activities. *Your colleagues will find Socialtext intuitive and easy to useonce they try