How Social Software Helps Get Work Done

How A New Generation of Software Is Helping

Colleagues Work Together

Alan Lepofsky, Director of Marketing@alanlepo - @[email protected]

The Evolution Of Collaboration

Changes At Work

Best Practices

Agenda

Recording and sharing information is not new

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The tools for creating content keep improving

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Ability to reach your audience

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The Evolution Of Collaboration

Personal (me) Targeted (you) Open (everyone)

Spreadsheet

Word processor

Presentations

Enabler: PC

Dedicated clients

IRCBulletin Boards

Email/Groupware

Chat

Conferencing

Enabler: The Web

Suites and/or integration

BlogsWikis

Enabler: Culture of Sharing

“Social ___________”

Photos, VideosBookmarks

SlidesFriends

Business ContactsActivity

Location

Cloud / Widgets

New Vocabulary

Sharing at home

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Sharing at work

A transparent world

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Everyone has a voice

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And breaking down the boundary between internal and external.I think there will always be some difference, but not what it once was

Walls between home and work are crumbling

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Solutions In The Consumer World

What can they tools do at work?How do these apply at work?

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It’s Time For A Change

Discover information and people

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Help you know what needs time and attention

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Enable teamwork

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How To Fill The Seats

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Skip The Pilot

You can’t just dip your toe in. You have to have everyone dive in.

Encourage a range of use cases

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Both Wide And Narrow Adoption

Company-wideD

epar

tmen

tal

Com

mun

ity B

ased

Pro

ject

Bas

ed

Social layer

Company Wide

• Conversation: provide a place where everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, …

• Q&A• Status Updates

• HR processes:– New hire on-boarding– Benefit enrollments

Intranet 2

.0

Departmental: Sales & Marketing

• Event planning• Competitive intelligence• Best practices (lead gen, prospects, closing)

• Customer / Account / Rep information• Tracking and metrics

Accelerate sales cycles & win-rate

Engineering / Support

• Feature planning• Release schedules / milestone reports• Problem reports, bug tracking / fixing• Knowledge Base• Product Documentation

Reduce time-to-resolution / implementation

External

• Vendor Relationships (ex: Press Relations)– Improve communication

• Business Development & Partner Programs– Grow channel revenue

• Professional Services & Client Relations– Increase customer satisfaction

Personal

• Information repository

• Journal

• Task list

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Transition slide to best practices

Best Practices For Success

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Focus On People

It’s All About People

In the flow of work

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Integrate With Existing Business Processes

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Complement existing systems of record

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Launch with hands-on activities

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Must Be Easy

Recruit energetic champions

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Develop Trust

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Choosing the right vendor

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Integrated

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Secure

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Provides options

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Partnership

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Recap

Openly sharing information, knowledge and expertise is now the norm

To succeed with the new tools integrate them into existing business processes

Where should I go?

Visit socialtext.com signup for a trial

Follow @alanlepo or @[email protected]

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How Social Software Helps Get Work Done

Technology

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