Download - How personal data has changed and what this means for businesses looking forward - Julian Ranger, SocialSafe

Personal Data Revolution

Julian Ranger [email protected]

Your Life, Your Call

Hi [firstname, fallback=awesome audience]

We all know the benefits of personalisation

Reimagining the Personal Internet

But it’s not without its own challenges


The data is often wrong

Surprise personalisation gets creepy

And collecting it is about to get a lot harder


We need a new model to cater for the new marketplace

Consumers wants more privacy

Personal Data Revolution

EU Data Protection

Act

90% Customers prefer to do business with companies that respect their privacy

Source: Ctrl-Shift

GFK 2014 study


Three issues: Data Loss ; Data Access; Cannot aggregate

Trav

el

Others…

Data aggregation allows multiple benefits: 1+1=3 …… Military aggregate data at Commander in the COP (Common Operational Picture) - Commanders shares on “need to know basis” Businesses aggregate in ERP systems (e.g. SAP, etc) - Also share on need to know basis


The individual is no different, especially as we generate ever more data

What we need:

Two issues: 1. Some services do not

allow a 3rd party to hold an individual’s data • e.g. Facebook et al

Solution: Only I can be the point of integration for all my data

Reimagining the Personal Internet Tr

avel

Others…

What we need:

2. Who do we trust to hold ALL our data?

• Privacy & security


SocialSafe’s KEY differentiator – the user holds their own data

Download SocialSafe App to your device

1 Your data is saved directly to your device

2

I have to tell you guys, you really have an awesome product! @batpigandme


The SocialSafe App Your data only on your devices, never shared with us

I will rather advertise you everywhere I go Laura Arkanian

Trav

el

Others…



I really like being able to export everything to PDF @SimonBurford


The EU Data Protection Act

Privacy by design

Explicit permission

Data Portability

Right to Forget

621 Votes for – 10 against EU data protection act changes – Mar 2014

The laws are forcing reconsideration of how to interact with individuals re their Personal Data

Global ID/ Digital Fingerprint

IOT/ Sensors

Apps

Advertisers

Services

VRM (Intent Casting)



Permissioned Access

I highly recommend backing up your social content using SocialSafe Santa Cruz County


Global ID/ Digital Fingerprint

IOT/ Sensors

Apps

Advertisers

Services

VRM (Intent Casting)

New model – the individual at the centre – do more