SocialSafe - essential Social Media app for Businesses
-
Upload
julian-ranger -
Category
Technology
-
view
559 -
download
0
description
Transcript of SocialSafe - essential Social Media app for Businesses
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential1
98% of businesses in U.S. are using Social Media22% of U.S. internet time is spent on Social Media
An introduction to your
Social Media Compliance Requirements
From Julian RangerChairman & Founder
Nielson NetView June 2010Software & Information Industry Association Report Feb 2013
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential2
For any one of these reasons you need:
• a Social Media Policy defining best practice for your organisation
• a record of all social media activity undertaken by or on behalf of your business
• to anticipate legal & regulatory requests
• to monitor internal activities too
#susanalbumparty
Some of the potential legal issues with SocialMedia use:
• Regulated industry compliance with regulations
• Confidentiality breaches, data protection
• Inc early release of protected information (e.g. Netflix, M&S)
• Inc customer data
• Copyright, Trademark & IP infringement
• Use of data gathered from social networks
• Privacy, defamation security, IP, employment practices
• Inappropriate use
• Libel, offensive, defamation, harassment (sexual & other),
discrimination
• Regulated inappropriate use
• Inc. Unfair promotional claims/advertising activities & disclosing
company you work for when tweet promotion or someone endorses
you for money
• CAP code & Legislation
• Sweepstakes/competition re T&Cs needed, & ensure not contravene
gambling laws
• Negligence
• Assuming a duty, not following through
• Contract implication - ending up in inadvertent enforceable contract
Example non-legal internal issues with SocialMedia use:
• Ownership of brand profiles, contacts and tome of brand
• Information leaks, confidential and sensitive
• Password security
• Rants, swearing, inappropriate comments
• Company/personal account boundaries & rules
Why is Social Media Compliance an issue you need to be aware of?
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential3
Centralised accounts
You have presences on the networks owned and managed by your team
Social media use is expanding
- no longer just centralised
- also dispersed through an organisation
Dispersed accounts
Many different accounts on the same networks owned and managed by a variety of representatives
Meeting your social media compliance requirements has until now been incredibly difficult and time consuming
Fairly easy to manage Much harder to manage
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential4
Send out messagesPeople engageYou respond
A Centralised Social Media Workflow
Transmit Mentions EngagementPeople mention youor talk about youYou respond
What affect does this engagement have on you?
RecordMeet your legal social media archiving needs
• For your main corporate accounts you may use various tools to achieve this workflow
• Comprehensive, though expensive and require significant training
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential5
The BBC has over 500 dispersed business accounts on Twitter alone
And that doesn’t count all their employees who use social media and refer to their BBC roles
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential6
Send out messagesPeople engageYou respond
A Dispersed Social Media Workflow
Transmit Mentions EngagementPeople mention youor talk about youYou respond
What affect does this engagement have on you?
RecordMeet your legal social media archiving needs
• As Social Media use spreads throughout an organisation:
• Central tools are no longer applicable
• Password/username combinations are only known locally
• Need cost effective tools, with minimal training burden
? ?
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential7
Use SocialSafe to simplify your dispersed Social Media Workflow
Send out messagesPeople engageYou respond
Transmit Mentions EngagementPeople mention youor talk about youYou respond
What effect does this engagement have on you?
RecordMeet your legal social media archiving needs
• SocialSafe creates your Business’ social media library for each user
• Every tweet, post, friend, follower, like, comment ...
• Aggregated into one private offline archive and library that you own and control
• Browsable, searchable, accessible - do more!
• Currently supports Facebook, Facebook Pages, Twitter, LinkedIn, Google+, RSS (Blogs), Instagram, Pinterest and Viadeo
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential8
How SocialSafe works
Users’ content is ONLY stored on their own PCs or Macs making SocialSafe the only solution that fully adheres to all social network terms of use and provides 100% user privacy
Consolidated library view of all your social
network profiles
All data organised into separate accounts/media types and aggregated for
display & interaction
Search across multiple social
network profiles instantly
Plus: Insights & Collections to provide efficient tracking and organisational tools
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential9
Calendar Journal Photos Contacts
Centralise and record all your social network data
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential10
Most engagement Most active Reach Export
Get Insights and monitor engagement
In our world every business can own, control and do more with their social interactions
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential11
SocialSafe will become your social media library for you and your business
Recording and engagement monitoring
for your dispersed social media users
Donna Serdula, Founder of Vision Board Media The mere fact that it aggregates all of your social networks is amazing. I really love SocialSafe for its search .. it's so hard to find anything on Facebook
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential12
We've secured hundreds of thousands of social network accounts and are loved by thousands of social media experts
Michelle Dear, Editor, Richmond PublishingI honestly don't understand why your product isn't listed as "best of the best" in social media backup utilities
David Blumenstein, Founder & Director of TekworksThanks for helping me round up all my social media data, its like herding cats, but you guys let me do it economically #relief
DocMurdock, CEO of DocMurdock.com & Former PIXAR Macintosh Systems EngineerFirst Impression: HOLY CRAP!!! This ROCKS! More later in a full review. Quick, easy...Very COOL. Definitely DocMurdock Approved!
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential13
• Bespoke internal social networks
• External corporate social network apps
SocialSafe can be tailored to include:
IBM Connections
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential14
Enterprise option
An Enterprise Option can be provided to regularly ‘sweep’ all
local SocialSafe Libraries to a central aggregated library held
on your own server
This provides
• Central social media records across company
• Web viewer provides
• Cross company search & engagement monitoring
• Identification of best practice
• Combined follower/interaction information
• ....more
Enterprise server/viewer
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential15
• You must record your social media activities and engagement
• Most tools are complex, expensive and not easily applicable to dispersed employees
• SocialSafe is an essential app for all social media users
• Enables assurance and compliance monitoring & enforcement
• Adheres to social network terms & condition
• Cost effective, and minimal training requirement
In Summary
• Creates an archive record of all interactions
• consolidated across multiple accounts
• available off-line
• Creates an address book of fans, followers, contacts
• Provides a search capability across all data
• Provides smart export options for analysis
Incredibly cost effective! £20 per user, per year
Recording and engagement monitoring for your dispersed social media users
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential16
• Competitive positioning
• Management
• Branding Opportunities
Back up
We set out to see where SocialSafe sits in the
social network support ecosystem
We awarded points to each service based on:
• networks supported
• depth of network support
• data accessibility
• ability to examine data
• platforms supported
• export options
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential17
Competitor Analysis
0"
10"
20"
30"
40"
50"
60"
70"
0" 5" 10" 15" 20" 25" 30" 35" 40"
Networks)&)Dep
th)of)D
ata)Re
trived
)))
Benefit)Score)
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential18
Competitor Analysis - Leading & widening the gapNetworks)&)Dep
th)of)D
ata)Re
trived
)))
Benefit)Score)
$60/yr
Traje
ctory
Uniquely 100% privateUniquely complies with Network TOS
$30/yr
$480/yr
On request
Backup Journal/B2B Archive Do More
& more
Manysocial
networks
Fewnetworks
Onenetwork
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential19
Julian RangerFounder & ChairmanChartered engineer, serial entrepreneur, angel investorFounded STASYS (Military comms, C4I & ATM consultancy) in 1986. Grew to 230 staff in UK, US, Australia, Germany & sold to Lockheed Martin in Feb 2005
Roger GoscombFounder & CEO (FD & Ops)Ex-Bus Ops manager, STASYS & Lockheed MartinPrevious start-up experience in cellular ops, Eastern EuropeRetail & building supply experience
Fraser DavidsonNon-Exec Director Preparation Capital
Rory Donnelly, VP Sales & Marketing (CEO designate) Senior VP European Publishing, THQ responsible for $270M sales & $83M incomeMD France, Konami building from start-up, previously in Japan responsible for international PC games sales
Pascal WheelerFounder & Creative Director CEO & Founder of Raffle.itPreviously built up and sold small oem software distribution company. Main areas of expertise are app design and user experience
Jonathan HillNon-Exec Director1minus1 web developers
Current Senior Team
your library of you - socialsafe.net
© 2013 Social Safe Ltd Private & Confidential20
• Give away free product
• Increase your social media user bases
• Enhance your follower/visitor engagement
• Improve your brand loyalty
• Generate buzz
• Create new touch points
• Collect customer data
• No significant investment
Branding Opportunities