BRANDING
They are talking about it…
Question #1 : Tell us about yourself?
Question #2 : What do you value?
Question #3 : What are you passionate about?
Question #4 : What motivates you?
Question #5 : What makes you remarkable?
Interviews
Signal #1 : Diligent
Signal #2 : Consistent
Signal #3 : Relevant
Signal #4 : Interesting
Signal #5 : Interested
Employers hear for Brand Signals
Employers look for Brand Footprints
just being GOOD
isn’t good enough!
Dead or Alive?
Personal Brands
Conformity Commodity
Individualism Innovation
Employer Employee
Personality encourages Contribution
Contribution leads to Engagement
Engagement adds Business Value
Personal brands
aggregate to
Corporate brands!
Bringing Publicity & Visibility
Building Organizational Credibility
Expands Influence
Increases Engagement Levels
Human Connection to Organization
Steps
BrandingToolkit
Reference
CV
Portfolio
Step #1 : Build Inventory
V-Card
Step #2 : Develop a (Brand) Plan
Step #3 : Craft Your Identity
Step #4 : Choose the Right Tools & Channels
Online Profiles
PR channels
Step #5 : Experiment, Measure & Repeat
How to Measure Coming Soon…
BRANDING Manage your Online Identity with Arbunize
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