How Personal Branding Works for Employees and Employers

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BRANDING

Transcript of How Personal Branding Works for Employees and Employers

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BRANDING

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They are talking about it…

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Question #1 : Tell us about yourself?

Question #2 : What do you value?

Question #3 : What are you passionate about?

Question #4 : What motivates you?

Question #5 : What makes you remarkable?

Interviews

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Signal #1 : Diligent

Signal #2 : Consistent

Signal #3 : Relevant

Signal #4 : Interesting

Signal #5 : Interested

Employers hear for Brand Signals

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Employers look for Brand Footprints

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just being GOOD

isn’t good enough!

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Dead or Alive?

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Personal Brands

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Conformity Commodity

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Individualism Innovation

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Employer Employee

Personality encourages Contribution

Contribution leads to Engagement

Engagement adds Business Value

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Personal brands

aggregate to

Corporate brands!

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Bringing Publicity & Visibility

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Building Organizational Credibility

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Expands Influence

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Increases Engagement Levels

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Human Connection to Organization

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Steps

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BrandingToolkit

Reference

CV

Portfolio

Step #1 : Build Inventory

V-Card

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Step #2 : Develop a (Brand) Plan

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Step #3 : Craft Your Identity

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Step #4 : Choose the Right Tools & Channels

Online Profiles

PR channels

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Step #5 : Experiment, Measure & Repeat

How to Measure Coming Soon…