HOFSTEDE MODEL OF CULTURE
KRITI AMRIT
SUNAINADEEPAK
CULTURE CULTURE IS THE GENERAL PATTERN OF
BEHAVIOUR,SHARED BELIEFS AND VALUES THAT PEOPLE HAVE IN COMMON.
CREATED – BY PEOPLE
FIVE DIMENSIONS OF MODEL
EVOLUTION
POWER DISTANCELOW POWER DISTANCE –MINIMISING CLASS
INEQUALITY HIGH POWER DISTANCE –INEQUALITY EXIST
SOE
INDIA US UK
JAPAN
CHIN
A
CANADA0
20406080
7740 35 54
8039
Series2
INDIVISUALISMLOW INDIVISUALISM- COLLECTIVISTIC SOCIETY
HIGH INDIVISUALISM –ME CULTURE
MASCULINITY INDEXLOW MASCULINITY INDEX-MEN AND WOMEN EQUALLY
CAPABLE
HIGH MASCULINITY INDEX-SEE MEN AND WORKING IN DISTINCT ROLE
UNCERTAINITY AVOIDANCE
LOW UNCERTAINITY AVOIDANCE –RISK TAKING
HIGH UNCERTAINITY AVOIDANCE –RESISTANT TO CHANGE
LONG TERM ORIENTATION
LOW LONG TERM ORIENTATION-FORWARD LOOKING
HIGH LONG TERM ORIENTATION -RESPECT FOR TRADITION
PRACTICAL APPLICATIONS
OVERSEAS MARKETING MANAGEMENT OF WORKFORCE DIVERSITY INTERNATIONAL NEGOTIATIONS CUSTOMER SERVICES GLOBAL BRANDING OUTSOURCING TRAINING AND RECRUITMENT EDUCATION – CUM- MOTIVATION
RESEARCH STUDIES EXAMPLE- RESEARCH
STUDY BY NHS TO ASSESS ORGANISATIONAL CULTURE.
EXAMPLE- SURVEY DATA COLLECTED FROM 9400 MALE COMMERCIAL AIRLINE PILOTS IN 19 COUNTRIES USED IN REPLICATION STUDY OF THE MODEL.
MEDICAL AND HEALTH CARE
AVIATION EDUCATION AND TRAINING
Thank You
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