T opics of D iscussion
Populat ion T r ends Pur chase D ynamics Language U se
Gener al O ver view
Country 1996 Population in Millions
Mexico 94.7 Spain 40.2 Colombia 35.5 Argentina 35.0 United States 27.2
NATIONALITY NUMBER PERCENT OF TOTAL
Mexico 17,481,700 64.2%
Cent&South America 3,948,400 14.5%
Puerto Rico 2,859,100 10.5%
Cuba 1,307,000 4.8%
Other Hispanic 1,633,800 6.0%
TOTAL 27,230,000 100%
RESEARCH SOURCES
• US Census Bureau 1996 • Competitive Media Reporting (BAR/LNA)• DRI/McGraw-Hill Language Study: 1996 • DRI/McGraw-Hill Hispanic Consumer 1997• Hispanic Mailing List • (NHTI); Nielsen Hispanic Station Index
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