eReading Services- evolution or revolution
Helene Juhola, Director R&D
Viestinnän Keskusliitto (Finnmedia)
eReading project – why?
In 2011 half of the 2,1 billion internet users are using other devices than traditional computers (IDC)
eReaders and tablet computers are potential mobile media devices
Publishers have to rethink their position in the content value chain
Source: Suomalainen Kirjakauppa
- USA Q4/2010
eBook market in US 8,7 % at the end of 2010
Similar development in Germany, two years’ delay
Low prices, unprofitable revenue share
In Europe publisher’s role is more relevant:
• fixed prices
• small markets
• distinct languages
Aalto / Econ
eReading objectives
To accelerate the new emerging horizontal market for paid contentservices
• by involving most important players in the media sector
To create a content and consumer driven model for distributing paid media content to different devices
What is needed and studied?
Superior media and purchase experience
New product and advertising concepts with value addingfeatures and services
New content based businessmodels and earning logics –new revenues
Advanced technological enablers, standards and transparent horizontal user interfaces
Trials, demos, user testing
Open platform tablet paperHBL + Mederra
eReading Services business models
International bencmarking (concepts, pricing, collaborative platforms)
Four main models:
• Digital replica of printed product – closed platform
• Applications – closed platform
• Digital replica of print content – open platform
• Web based (HTML5) – open platform
Survey on copyright issues
Growing importance of interactivity and social media
Media ExperienceeReader Devices, Software & eBooks
Insights:
Users
Devices
Software
Content = eBooks
Improvements Needed:
Devices: Light-weight, few but clearly marked buttons, fast screen refresh
Software: Navigation & Menu, Visual Bookshelf, Typeface
eBooks: Navigation, Cover Icons, Spacious Headlines
913.4.2011NEXT MEDIA - A TIVIT PROGRAMME
Typical Users:
Mobile reader
Literature enthusiast
Multimedia user
Aalto SAD
Media ExperienceContent Types & Presentation Style on news
Factual Newsmore interesting, important for oneself, and trustworthy
Entertainment news more pleasant and understandable
Presentation: News with text & audio are more arousing than text only or audio only
News with text & audio creates highest satisfaction, only text or only audio less
1013.4.2011NEXT MEDIA - A TIVIT PROGRAMME
Aalto CSI, Econ/CKIR
Emotion
Cognition Behavior
eBooks in the cloud
E-kirjat ostetaan verkkokaupasta Ostetut e-kirjat tallennetaan
järjestelmään käyttäjän omaankirjahyllyyn
KIRJAVARASTO
Kirjahyllystä kirjat voidaannoutaa PC:n avulla…
…lukulaitteille
Tai langattomasti…
…älypuhelimiin…tablettitietokoneisiin
E-kirjoja voi myösostaa mobiililaitteilla
E-kirjat ostetaan verkkokaupasta Ostetut e-kirjat tallennetaan
järjestelmään käyttäjän omaankirjahyllyyn
KIRJAVARASTO
Kirjahyllystä kirjat voidaannoutaa PC:n avulla…
…lukulaitteille
Tai langattomasti…
…älypuhelimiin…tablettitietokoneisiin
E-kirjoja voi myösostaa mobiililaitteilla
eReading research platform
Enables new concepts based on evolving future standards for
• content creation
• publishing and aggregating
• consuming and sharing
search
contentrepository
HTML5
iAppindexer
serverclient
DRM
ads
userstats
accesscontrol
VTT, Metropolia
HTML5-based reader for tablets
HTML5/CSS3-based electronic news service realized for a case newspaper – Helsingin Sanomat
Single source base for multiple device platforms
Near native like functionality
Search services
Newspaper1
Article 1 - n
Header 1 – n
Id-numb
er
Section
category
Images
….
XML description
Devices with html5-
compatible browser
Editorial system
VTT, Metropolia
Other impacts
Knowledge on a new level
6 master’s theses, 6 doctoral theses interlinked
Tailored training and courses on graphic design
Collaboration – ”like on family”
Positive publicity and visibility
International interest – EU FP8 initiative
Legislation
- Digital VAT
- Online piracy
Standards
- ePub
- DRM
- Onix
Publishers
- Content availability
Retailers
- Multichannel stategy
Common PPP issues in Europe –book business
Modified / Original source Random House, 7.4.2011, Paris
Target - Business concept development
Common Service
Platform
”Kiosk”
News Publisher
A
Software provider
Service provider
A
Payment system
provider
News Publisher
B
Magazine
Publisher
A
Book Publisher
B
Service provider
B
Editorial
Systems
Content
Mgmt.
Publishing
Digital
Store
Content
and
packaging
Payment
accounts
Customer
CareApps Device Connectivity
Advertising Networks
Content and
Commercialization
System
Developer,
software
Publishing
Copyrights
Advertising
Store and
Digital
Marketing
Customer
identification
Revenue
sharing
Customer
Data
Mgmt.
Apps
Development
And
Production
Apps
in use
by
Consumer
Telecom
Networks;
Operators
And the partners