Katherine Helene IML 140 midterm
13
GREEK CHIC Katherine Helene Presented to: IML 140 October 17 th , 2011 “Expanding your wardrobe to endless possibilities”
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Transcript of Katherine Helene IML 140 midterm
GREEK
CHICKatherine Helene
Presented to: IML 140
October 17th, 2011
“Expanding your wardrobe to endless possibilities”
What’s the pain?
$
What’s the product?
What
will
GR
EEK
C
HIC
pro
vide?
• Stylish & easy to use
website
What
will
GR
EEK
C
HIC
pro
vide?
• Name-brand, fashionable formal wear and accessories
What
will
GR
EEK
C
HIC
pro
vide?
• Reasonable rental fees: 10-15% of the retail price
What
will
GR
EEK
C
HIC
pro
vide?
• Convenient, fast delivery
Who’s the target customer?
“Expanding your wardrobe to endless
possibilities”
Fashionable Convenient Affordable Fresh Reliable Fun