August 2014 - December 2014
GRASS-4
2
SAMPLE AND DATA COLLECTION METHOD
Total number of respondents – 1064
Source: MarketSense database
Data collection period: August 2014 – December 2014
The sample is weighted on age and gender for representation of Moscow population 18-45 years old
3
QUESTIONS
1. To what degree do you trust pharmaceuticals in general?
2. Do you trust Russian pharmaceuticals or foreign medications more?
3. To what degree do you trust the following information sources on pharmaceuticals?1. Pediatrician2. General practitioner3. Clinic specialist4. Pharmacist5. Physician and an onscreen moderator/presenter of health programs6. Specialist from a medical research institute7. Advice of relatives/friends who have faced the same diseases8. Pharmaceutical producers’ websites, pharmaceutical websites 9. Specialized online forums10. Members of state sanitary-epidemiological services
4. Please indicate things you’ve been doing more often/less often/ without changes during the last year…
Recently, … 5. You’ve been spending money on medications6. You’ve been buying dietary supplements and/or vitamins7. You’ve been paying for medical services8. You’ve been self-treating, without consultations from HCPs
9. You’ve been taking preventive drugs10. You’ve been vaccinating11. You’ve been taking sick leave
12. You’ve been undergoing non-prescribed preventive examinations13. You’ve been purchasing next-generation/innovative pharmaceuticals14. You’ve been paying attention to natural components in remedies
Total sample [1064]
Males
Females
18-25 y.o.
26-35 y.o.
36-45 y.o.
Income of 30 000 RUR and less
Income of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
4.70366886171214
4.85436893203884
4.56204379562044
5.88235294117647
5.72390572390572
2.93398533007335
6.25
2.58620689655172
2.69058295964126
1.03480714957667
1.74757281553398
0.364963503649635
0.560224089635854
2.02020202020202
0.733496332518338
1.5625
0.862068965517241
1.34529147982063
5.73847601128881
7.96116504854369
3.64963503649635
6.44257703081233
6.3973063973064
4.64547677261614
6.77083333333333
5.45977011494253
4.03587443946188
73.659454374412
72.0388349514563
75.1824817518248
76.4705882352941
71.3804713804714
72.8606356968215
73.9583333333333
76.7241379310345
73.9910313901345
14.8635936030103
13.3980582524272
16.2408759124088
10.6442577030812
14.4781144781145
18.8264058679707
11.4583333333333
14.367816091954
17.9372197309417
Refuse answering Don't trust at all Rather don't trust Rather trust Trust completely
4
TRUST TO PHARMACEUTICALSTo what degree do you trust pharmaceuticals in general? (%)
Total sample
Males
Females
18-25 y.o.
26-35 y.o.
36-45 y.o.
Income of 30 000 RUR and less
Income of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
26.5846736045412
26.9005847953216
26.2867647058824
27.7310924369748
25.2525252525253
26.3681592039801
32.9842931937173
22.0720720720721
47.3982970671712
47.5633528265107
47.2426470588235
56.0224089635854
44.1077441077441
42.2885572139303
42.4083769633508
49.8550724637681
49.0990990990991
26.0170293282876
25.5360623781676
26.4705882352941
16.2464985994398
30.6397306397306
31.3432835820896
24.6073298429319
24.9275362318841
28.8288288288288
Other Have more trust in Russian products Have more trust in foreign products
5
TRUST TO PHARMACEUTICALSWhat do you trust more: Russian pharmaceuticals or foreign medicines? (%)
25
6
TRUST TO INFORMATION SOURCESTo what degree do you trust the following information sources on pharmaceuticals?(TOP-2, grades 6,7 on 7-point scale)
Clinic specialist
Specialist from a medical research institute
General practitioner
Pediatrician
Advice of relatives/friends who had the same diseases
Members of state sanitary-epidemiological services
Pharmacist
Specialized online forums
Physician and an onscreen moderator/presenter of health programs
Pharmaceutical producers’ websites, pharmaceutical websites
67
58
49
47
37
25
20
17
14
12
Mean*
5,82
5,50
5,33
5,24
4,88
4,42
4,32
3,93
3,69
3,50
*Mean of grades on 7-point scale
Clinic specialist
Specialist from a medical research institute
General practitioner
Pediatrician
Advice of relatives/friends who had the same diseases
Members of state sanitary-epidemiological services
Pharmacist
Specialized online forums
Physician and an onscreen moderator/presenter of health programs
Pharmaceutical producers’ websites, pharmaceutical websites
67
58
49
47
37
25
20
17
14
12
63
53
48
41
37
21
19
16
9
10
71
62
51
52
38
28
22
17
18
14
Females Males TOTAL 7
TRUST TO INFORMATION SOURCES: GENDERTo what degree do you trust the following information sources on pharmaceuticals? (TOP-2, %)
Clinic specialist
Specialist form a medical research institute
General practitioner
Pediatrician
Advice of relatives/friends who had the same diseases
Members of state sanitary-epidemiological services
Pharmacist
Specialized online forums
Physician and an onscreen moderator/presenter of health programs
Pharmaceutical producers’ websites, pharmaceutical websites
67
58
49
47
37
25
20
17
14
12
67
59
50
40
37
22
15
13
10
8
66
60
50
50
42
27
22
17
15
12
68
55
49
51
33
26
24
19
17
16
36-45 y.o. Females Males TOTAL 8
TRUST TO INFORMATION SOURCES: AGETo0 what degree do you trust the following information sources on pharmaceuticals? (TOP-2, %)
Clinic specialist
Specialist from a medical research institute
General practitioner
Pediatrician
Advice of relatives/friends who had the same diseases
Members of state sanitary-epidemiological services
Pharmacist
Specialized online forums
Physician and an onscreen moderator/presenter of health programs
Pharmaceutical producers’ websites, pharmaceutical websites
67
58
49
47
37
25
20
17
14
12
65
53
53
47
38
22
20
13
14
9
69
58
51
47
37
26
22
15
16
12
66
60
50
50
37
25
22
22
13
17
45 000 + 30 001 - 45 000 < 30 000 TOTAL9
TRUST TO INFORMATION SOURCES: INCOME LEVELHow much do you trust the following information sources on pharmaceuticals? (TOP-2, %)
You’ve been spending money on medicines
You’ve been buying dietary supplements and/or vitamins
You’ve been paying for medical services
You’ve been self-treating, without visiting HCPs
You’ve been taking preventive drugs
You’ve been vaccinating
You’ve been taking sick leave
You’ve been undergoing non-prescribed preventive examinations
You’ve been purchasing next-generation/innovative pharmaceuticals
You’ve been paying attention to natural components in remedies
6
16
10
9
31
46
14
16
26
9
17
17
18
19
10
19
41
21
15
5
59
43
52
47
36
31
41
44
41
34
19
25
20
25
23
4
4
19
18
52
Refuse answering Less often The same frequency More often
10
CONSUMER PRACTICESRecently,…
Total sample
MalesFemales
18-25 y.o.26-35 y.o.36-45 y.o.
Income of 30 000 RUR and lessIncome of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
5.74712643678161
8.498023715415023.15985130
1115244.24929178
4702556.185567010309286.78391959798995
7.486631016042785.88235294
1176475.45454545454545
16.570881226053617.3913043
47826115.799256505576218.9801699
71671416.494845360824714.321608040201
17.112299465240616.1764705
88235314.5454545454545
59.003831417624557.3122529
64426960.594795539033556.6572237
9603459.793814432989760.5527638
19095552.9411764
70588257.352941176470666.3636363
636364
18.6781609195402
16.79841897233220.4460966
54275120.1133144
47592117.525773195876318.3417085427136
22.459893048128320.588235294117713.6363636
363636Refuse answering Less often The same frequency More often
11
CONSUMER PRACTICESRecently,… …You’ve been spending money on medicines (%)
Total sample
MalesFemales
18-25 y.o.26-35 y.o.36-45 y.o.
Income of 30 000 RUR and lessIncome of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
15.561959654178719.5219123
50597611.873840445269
16.147308781869714.726027397260315.5778894472362
16.042780748663116.37426900584813.9639639
63964
17.0989433237272
21.912350597609612.6159554
73098318.9801699
71671416.438356164383616.0804020100503
16.577540106951918.128654970760211.2612612
612613
42.6512968299712
38.047808764940246.9387755
10204135.9773371
10481646.575342465753445.4773869346734
41.711229946524141.2280701
75438649.5495495495495
24.687800192123
20.517928286852628.5714285
71428628.8951841
35977322.260273972602722.8643216080402
25.66844919786124.269005847953225.2252252252252
Refuse answering Less often The same frequency More often
…You’ve been buying dietary supplements and/or vitamins (%)
Total sample
MalesFemales
18-25 y.o.26-35 y.o.36-45 y.o.
Income of 30 000 RUR and lessIncome of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
10.3782735208535
11.6232464929869.21052631
57894711.3636363
6363649.5890410958904110.025706940874
12.299465240641711.572700296735910.5022831050228
18.040737148399620.6412825
65130315.6015037593985
20.170454545454518.8356164
38356215.424164524421617.1122994
65240621.068249258160210.9589041
09589
51.98836081474351.9038076
15230552.0676691729323
48.579545454545551.0273972
6027455.7840616966581
51.336898395721947.181008902077260.7305936
073059
19.5926285160039
15.831663326653323.1203007
51879719.8863636
36363620.547945205479518.7660668380463
19.251336898395720.178041543026717.8082191780822
Refuse answering Less often The same frequency More often
12
CONSUMER PRACTICESRecently,… …You’ve been paying for medical services (%)
Total sample
MalesFemales
18-25 y.o.26-35 y.o.36-45 y.o.
Income of 30 000 RUR and lessIncome of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
8.82638215324927
11.53846153846156.33147113
5940419.24855491
329487.191780821917819.64467005076142
8.1967213114754110.94674556213029.04977375
565611
18.913676042677
18.016194331983819.7392923
64990717.9190751
44508717.808219178082220.5583756
34517819.1256830
60109318.343195266272220.8144796380091
47.3326867119302
46.963562753036447.6722532
58845443.6416184
97109850
48.7309644670051
43.715846994535545.5621301
77514849.3212669683258
24.9272550921436
23.481781376518226.2569832
40223529.1907514
45086725
21.0659898477157
28.961748633879825.1479289
94082820.8144796380091
Refuse answering Less often The same frequency More often
…You’ve been self-treating, without visiting HCPs (%)
Total sample
MalesFemales
18-25 y.o.26-35 y.o.36-45 y.o.
Income of 30 000 RUR and lessIncome of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
30.681818181818234.6982758
6206926.98412698412734.8765432
09876530.627306273062727.0777479
89276137.3563218
39080534.384858044164
25
10.1239669421488
11.20689655172419.12698412
69841310.1851851
8518527.7490774907749111.7962466
4879369.77011494
2528749.779179810725559.80392156
862745
36.1570247933884
37.068965517241435.3174603
17460335.1851851
85185237.269372693726935.9249329758713
29.310344827586236.593059936908534.3137254
901961
23.037190082644617.0258620
68965528.5714285714286
19.753086419753124.3542435
42435425.201072386059
23.563218390804619.2429022
08201930.8823529411765
Refuse answering Less often The same frequency More often
13
CONSUMER PRACTICESRecently,… …You’ve been taking preventive drugs (%)
Total sample
MalesFemales
18-25 y.o.26-35 y.o.36-45 y.o.
Income of 30 000 RUR and lessIncome of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
45.6960680127524
46.979865771812144.5344129
55465649.8412698
41269845.210727969348742.1917808
21917848.4848484
84848549.196141479099740.4040404
040404
18.8097768331562
18.3445190156619.2307692
30769215.8730158
73015916.858237547892722.739726027397318.1818181
81818218.006430868167220.2020202
020202
31.2433581296493
30.425055928411631.9838056
68016230.4761904
76190534.482758620689729.5890410958904
29.696969696969729.90353697749232.8282828
282828
4.25079702444208
4.250559284116334.25101214574899
3.809523809523813.448275862068975.47945205
4794523.63636363
6363642.893890675241166.56565656
565657Refuse answering Less often The same frequency More often
…You’ve been vaccinating (%)
Total sample
MalesFemales
18-25 y.o.26-35 y.o.36-45 y.o.
Income of 30 000 RUR and lessIncome of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
13.6676499508358
16.255144032921811.2994350
28248612.9310344
82758612.811387900355914.9484536082474
13.114754098360712.688821752265914.6226415
09434
41.0029498525074
39.506172839506242.3728813
55932240.5172413
79310339.501779359430642.5257731
95876339.3442622
9508241.691842900302144.3396226
415094
41.1012782694199
40.946502057613241.2429378
53107339.9425287
35632244.128113879003639.9484536
08247442.6229508
19672143.20241691842937.7358490566038
4.22812192723697
3.292181069958855.08474576
2711866.60919540
2298853.558718861209972.57731958762887
4.918032786885252.416918429003023.30188679245283
Refuse answering Less often The same frequency More often
14
CONSUMER PRACTICESRecently,… …You’ve been taking sick leave(%)
Total sample
MalesFemales
18-25 y.o.26-35 y.o.36-45 y.o.
Income of 30 000 RUR and lessIncome of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
16.342412451361920.3252032
52032512.6865671641791
15.536723163841817.253521126760616.284987277353721.6216216
21621618.047337278106511.4678899
082569
20.6225680933852
21.544715447154519.7761194
02985123.7288135
5932217.957746478873219.8473282442748
21.081081081081121.0059171
59763322.4770642201835
44.3579766536965
43.292682926829345.3358208
95522445.1977401
12994446.478873239436641.9847328
24427536.7567567
56756846.449704142011841.7431192
660551
18.6770428015564
14.837398373983722.2014925
37313415.5367231
63841818.309859154929621.8829516
5394420.5405405
40540514.497041420118324.3119266
055046Refuse answering Less often The same frequency More often
…You’ve been undergoing non-prescribed preventive examinations (%)
Total sample
MalesFemales
18-25 y.o.26-35 y.o.36-45 y.o.
Income of 30 000 RUR and lessIncome of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
25.750242013552829.7570850
20242922.077922077922127.4011299
43502825.263157894736824.6819338422392
24.456521739130428.0701754
38596521.0045662100457
14.6176185866409
16.396761133603212.9870129
8701318.0790960
45197714.035087719298211.9592875
31806619.0217391
30434815.789473684210511.4155251
141553
41.3359148112294
41.700404858299641.0018552
87569640.1129943
50282540.350877192982543.0025445
29262139.6739130
43478340.643274853801245.6621004
56621
18.29622458857712.1457489
87854323.9332096474954
14.40677966101720.3508771
92982520.3562340966921
16.847826086956515.497076023391821.9178082
191781Refuse answering Less often Without changes More often
15
CONSUMER PRACTICESRecently,… …You’ve been purchasing next-generation/innovative pharmaceuticals (%)
Total sample
MalesFemales
18-25 y.o.26-35 y.o.36-45 y.o.
Income of 30 000 RUR and lessIncome of 30 001 - 45 000 RUR
Income of more than 45 000 RUR
8.58778625954199
11.46245059288545.90405904
0590417.34463276
83615810.16949152542378.56423173
80352611.7647058
8235296.997084548104967.17488789237668
5.248091603053446.91699604
7430833.690036900369
7.062146892655373.728813559322034.53400503
7783386.95187165
7754014.664723032069976.27802690
58296
33.6832061068702
34.980237154150232.4723247
23247239.5480225
98870129.830508474576331.234256926952128.3422459
89304838.775510204081629.1479820
627803
52.480916030534446.6403162
05533657.9335793357934
46.04519774011356.2711864
4067855.6675062972292
52.941176470588249.5626822
15743457.3991031390135
Refuse answering Less often The same frequency More often
…You’ve been paying attention to natural components in remedies (%)
16
SOCIO-DEMOGRAPHIC STRUCTURE OF THE SAMPLE
GENDER
Males49%
Females51%
AGE
26-3541%
18-2525%36-45
35%
PER CAPITA MONTHLY INCOME
Up to 30 000 18%NA
28%
30 001 - 45 00033%
More than 45 000
21%
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