Grass-4_eng

August 2014 - December 2014

GRASS-4

2

SAMPLE AND DATA COLLECTION METHOD

Total number of respondents – 1064

Source: MarketSense database

Data collection period: August 2014 – December 2014

The sample is weighted on age and gender for representation of Moscow population 18-45 years old

3

QUESTIONS

1. To what degree do you trust pharmaceuticals in general?

2. Do you trust Russian pharmaceuticals or foreign medications more?

3. To what degree do you trust the following information sources on pharmaceuticals?1. Pediatrician2. General practitioner3. Clinic specialist4. Pharmacist5. Physician and an onscreen moderator/presenter of health programs6. Specialist from a medical research institute7. Advice of relatives/friends who have faced the same diseases8. Pharmaceutical producers’ websites, pharmaceutical websites 9. Specialized online forums10. Members of state sanitary-epidemiological services

4. Please indicate things you’ve been doing more often/less often/ without changes during the last year…

Recently, … 5. You’ve been spending money on medications6. You’ve been buying dietary supplements and/or vitamins7. You’ve been paying for medical services8. You’ve been self-treating, without consultations from HCPs

9. You’ve been taking preventive drugs10. You’ve been vaccinating11. You’ve been taking sick leave

12. You’ve been undergoing non-prescribed preventive examinations13. You’ve been purchasing next-generation/innovative pharmaceuticals14. You’ve been paying attention to natural components in remedies

Total sample [1064]

Males

Females

18-25 y.o.

26-35 y.o.

36-45 y.o.

Income of 30 000 RUR and less

Income of 30 001 - 45 000 RUR

Income of more than 45 000 RUR

4.70366886171214

4.85436893203884

4.56204379562044

5.88235294117647

5.72390572390572

2.93398533007335

6.25

2.58620689655172

2.69058295964126

1.03480714957667

1.74757281553398

0.364963503649635

0.560224089635854

2.02020202020202

0.733496332518338

1.5625

0.862068965517241

1.34529147982063

5.73847601128881

7.96116504854369

3.64963503649635

6.44257703081233

6.3973063973064

4.64547677261614

6.77083333333333

5.45977011494253

4.03587443946188

73.659454374412

72.0388349514563

75.1824817518248

76.4705882352941

71.3804713804714

72.8606356968215

73.9583333333333

76.7241379310345

73.9910313901345

14.8635936030103

13.3980582524272

16.2408759124088

10.6442577030812

14.4781144781145

18.8264058679707

11.4583333333333

14.367816091954

17.9372197309417

Refuse answering Don't trust at all Rather don't trust Rather trust Trust completely

4

TRUST TO PHARMACEUTICALSTo what degree do you trust pharmaceuticals in general? (%)

Total sample

Males

Females

18-25 y.o.

26-35 y.o.

36-45 y.o.

Income of 30 000 RUR and less

Income of 30 001 - 45 000 RUR


26.5846736045412

26.9005847953216

26.2867647058824

27.7310924369748

25.2525252525253

26.3681592039801

32.9842931937173

22.0720720720721

47.3982970671712

47.5633528265107

47.2426470588235

56.0224089635854

44.1077441077441

42.2885572139303

42.4083769633508

49.8550724637681

49.0990990990991

26.0170293282876

25.5360623781676

26.4705882352941

16.2464985994398

30.6397306397306

31.3432835820896

24.6073298429319

24.9275362318841

28.8288288288288

Other Have more trust in Russian products Have more trust in foreign products

5

TRUST TO PHARMACEUTICALSWhat do you trust more: Russian pharmaceuticals or foreign medicines? (%)

25

6

TRUST TO INFORMATION SOURCESTo what degree do you trust the following information sources on pharmaceuticals?(TOP-2, grades 6,7 on 7-point scale)

Clinic specialist

Specialist from a medical research institute

General practitioner

Pediatrician

Advice of relatives/friends who had the same diseases

Members of state sanitary-epidemiological services

Pharmacist

Specialized online forums

Physician and an onscreen moderator/presenter of health programs

Pharmaceutical producers’ websites, pharmaceutical websites

67

58

49

47

37

25

20

17

14

12

Mean*

5,82

5,50

5,33

5,24

4,88

4,42

4,32

3,93

3,69

3,50

*Mean of grades on 7-point scale

Clinic specialist



Pediatrician



Pharmacist




67

58

49

47

37

25

20

17

14

12

63

53

48

41

37

21

19

16

9

10

71

62

51

52

38

28

22

17

18

14

Females Males TOTAL 7

TRUST TO INFORMATION SOURCES: GENDERTo what degree do you trust the following information sources on pharmaceuticals? (TOP-2, %)

Clinic specialist

Specialist form a medical research institute


Pediatrician



Pharmacist




67

58

49

47

37

25

20

17

14

12

67

59

50

40

37

22

15

13

10

8

66

60

50

50

42

27

22

17

15

12

68

55

49

51

33

26

24

19

17

16

36-45 y.o. Females Males TOTAL 8

TRUST TO INFORMATION SOURCES: AGETo0 what degree do you trust the following information sources on pharmaceuticals? (TOP-2, %)

Clinic specialist



Pediatrician



Pharmacist




67

58

49

47

37

25

20

17

14

12

65

53

53

47

38

22

20

13

14

9

69

58

51

47

37

26

22

15

16

12

66

60

50

50

37

25

22

22

13

17

45 000 + 30 001 - 45 000 < 30 000 TOTAL9

TRUST TO INFORMATION SOURCES: INCOME LEVELHow much do you trust the following information sources on pharmaceuticals? (TOP-2, %)

You’ve been spending money on medicines

You’ve been buying dietary supplements and/or vitamins

You’ve been paying for medical services

You’ve been self-treating, without visiting HCPs

You’ve been taking preventive drugs

You’ve been vaccinating

You’ve been taking sick leave

You’ve been undergoing non-prescribed preventive examinations

You’ve been purchasing next-generation/innovative pharmaceuticals

You’ve been paying attention to natural components in remedies

6

16

10

9

31

46

14

16

26

9

17

17

18

19

10

19

41

21

15

5

59

43

52

47

36

31

41

44

41

34

19

25

20

25

23

4

4

19

18

52

Refuse answering Less often The same frequency More often

10

CONSUMER PRACTICESRecently,…

Total sample

MalesFemales

18-25 y.o.26-35 y.o.36-45 y.o.

Income of 30 000 RUR and lessIncome of 30 001 - 45 000 RUR


5.74712643678161

8.498023715415023.15985130

1115244.24929178

4702556.185567010309286.78391959798995

7.486631016042785.88235294

1176475.45454545454545

16.570881226053617.3913043

47826115.799256505576218.9801699

71671416.494845360824714.321608040201

17.112299465240616.1764705

88235314.5454545454545

59.003831417624557.3122529

64426960.594795539033556.6572237

9603459.793814432989760.5527638

19095552.9411764

70588257.352941176470666.3636363

636364

18.6781609195402

16.79841897233220.4460966

54275120.1133144

47592117.525773195876318.3417085427136

22.459893048128320.588235294117713.6363636

363636Refuse answering Less often The same frequency More often

11

CONSUMER PRACTICESRecently,… …You’ve been spending money on medicines (%)

Total sample

MalesFemales

18-25 y.o.26-35 y.o.36-45 y.o.



15.561959654178719.5219123

50597611.873840445269

16.147308781869714.726027397260315.5778894472362

16.042780748663116.37426900584813.9639639

63964

17.0989433237272

21.912350597609612.6159554

73098318.9801699

71671416.438356164383616.0804020100503

16.577540106951918.128654970760211.2612612

612613

42.6512968299712

38.047808764940246.9387755

10204135.9773371

10481646.575342465753445.4773869346734

41.711229946524141.2280701

75438649.5495495495495

24.687800192123

20.517928286852628.5714285

71428628.8951841

35977322.260273972602722.8643216080402

25.66844919786124.269005847953225.2252252252252


…You’ve been buying dietary supplements and/or vitamins (%)

Total sample

MalesFemales

18-25 y.o.26-35 y.o.36-45 y.o.



10.3782735208535

11.6232464929869.21052631

57894711.3636363

6363649.5890410958904110.025706940874

12.299465240641711.572700296735910.5022831050228

18.040737148399620.6412825

65130315.6015037593985

20.170454545454518.8356164

38356215.424164524421617.1122994

65240621.068249258160210.9589041

09589

51.98836081474351.9038076

15230552.0676691729323

48.579545454545551.0273972

6027455.7840616966581

51.336898395721947.181008902077260.7305936

073059

19.5926285160039

15.831663326653323.1203007

51879719.8863636

36363620.547945205479518.7660668380463

19.251336898395720.178041543026717.8082191780822


12

CONSUMER PRACTICESRecently,… …You’ve been paying for medical services (%)

Total sample

MalesFemales

18-25 y.o.26-35 y.o.36-45 y.o.



8.82638215324927

11.53846153846156.33147113

5940419.24855491

329487.191780821917819.64467005076142

8.1967213114754110.94674556213029.04977375

565611

18.913676042677

18.016194331983819.7392923

64990717.9190751

44508717.808219178082220.5583756

34517819.1256830

60109318.343195266272220.8144796380091

47.3326867119302

46.963562753036447.6722532

58845443.6416184

97109850

48.7309644670051

43.715846994535545.5621301

77514849.3212669683258

24.9272550921436

23.481781376518226.2569832

40223529.1907514

45086725

21.0659898477157

28.961748633879825.1479289

94082820.8144796380091


…You’ve been self-treating, without visiting HCPs (%)

Total sample

MalesFemales

18-25 y.o.26-35 y.o.36-45 y.o.



30.681818181818234.6982758

6206926.98412698412734.8765432

09876530.627306273062727.0777479

89276137.3563218

39080534.384858044164

25

10.1239669421488

11.20689655172419.12698412

69841310.1851851

8518527.7490774907749111.7962466

4879369.77011494

2528749.779179810725559.80392156

862745

36.1570247933884

37.068965517241435.3174603

17460335.1851851

85185237.269372693726935.9249329758713

29.310344827586236.593059936908534.3137254

901961

23.037190082644617.0258620

68965528.5714285714286

19.753086419753124.3542435

42435425.201072386059

23.563218390804619.2429022

08201930.8823529411765


13

CONSUMER PRACTICESRecently,… …You’ve been taking preventive drugs (%)

Total sample

MalesFemales

18-25 y.o.26-35 y.o.36-45 y.o.



45.6960680127524

46.979865771812144.5344129

55465649.8412698

41269845.210727969348742.1917808

21917848.4848484

84848549.196141479099740.4040404

040404

18.8097768331562

18.3445190156619.2307692

30769215.8730158

73015916.858237547892722.739726027397318.1818181

81818218.006430868167220.2020202

020202

31.2433581296493

30.425055928411631.9838056

68016230.4761904

76190534.482758620689729.5890410958904

29.696969696969729.90353697749232.8282828

282828

4.25079702444208

4.250559284116334.25101214574899

3.809523809523813.448275862068975.47945205

4794523.63636363

6363642.893890675241166.56565656


…You’ve been vaccinating (%)

Total sample

MalesFemales

18-25 y.o.26-35 y.o.36-45 y.o.



13.6676499508358

16.255144032921811.2994350

28248612.9310344

82758612.811387900355914.9484536082474

13.114754098360712.688821752265914.6226415

09434

41.0029498525074

39.506172839506242.3728813

55932240.5172413

79310339.501779359430642.5257731

95876339.3442622

9508241.691842900302144.3396226

415094

41.1012782694199

40.946502057613241.2429378

53107339.9425287

35632244.128113879003639.9484536

08247442.6229508

19672143.20241691842937.7358490566038

4.22812192723697

3.292181069958855.08474576

2711866.60919540

2298853.558718861209972.57731958762887

4.918032786885252.416918429003023.30188679245283


14

CONSUMER PRACTICESRecently,… …You’ve been taking sick leave(%)

Total sample

MalesFemales

18-25 y.o.26-35 y.o.36-45 y.o.



16.342412451361920.3252032

52032512.6865671641791

15.536723163841817.253521126760616.284987277353721.6216216

21621618.047337278106511.4678899

082569

20.6225680933852

21.544715447154519.7761194

02985123.7288135

5932217.957746478873219.8473282442748

21.081081081081121.0059171

59763322.4770642201835

44.3579766536965

43.292682926829345.3358208

95522445.1977401

12994446.478873239436641.9847328

24427536.7567567

56756846.449704142011841.7431192

660551

18.6770428015564

14.837398373983722.2014925

37313415.5367231

63841818.309859154929621.8829516

5394420.5405405

40540514.497041420118324.3119266


…You’ve been undergoing non-prescribed preventive examinations (%)

Total sample

MalesFemales

18-25 y.o.26-35 y.o.36-45 y.o.



25.750242013552829.7570850

20242922.077922077922127.4011299

43502825.263157894736824.6819338422392

24.456521739130428.0701754

38596521.0045662100457

14.6176185866409

16.396761133603212.9870129

8701318.0790960

45197714.035087719298211.9592875

31806619.0217391

30434815.789473684210511.4155251

141553

41.3359148112294

41.700404858299641.0018552

87569640.1129943

50282540.350877192982543.0025445

29262139.6739130

43478340.643274853801245.6621004

56621

18.29622458857712.1457489

87854323.9332096474954

14.40677966101720.3508771

92982520.3562340966921

16.847826086956515.497076023391821.9178082

191781Refuse answering Less often Without changes More often

15

CONSUMER PRACTICESRecently,… …You’ve been purchasing next-generation/innovative pharmaceuticals (%)

Total sample

MalesFemales

18-25 y.o.26-35 y.o.36-45 y.o.



8.58778625954199

11.46245059288545.90405904

0590417.34463276

83615810.16949152542378.56423173

80352611.7647058

8235296.997084548104967.17488789237668

5.248091603053446.91699604

7430833.690036900369

7.062146892655373.728813559322034.53400503

7783386.95187165

7754014.664723032069976.27802690

58296

33.6832061068702

34.980237154150232.4723247

23247239.5480225

98870129.830508474576331.234256926952128.3422459

89304838.775510204081629.1479820

627803

52.480916030534446.6403162

05533657.9335793357934

46.04519774011356.2711864

4067855.6675062972292

52.941176470588249.5626822

15743457.3991031390135


…You’ve been paying attention to natural components in remedies (%)

16

SOCIO-DEMOGRAPHIC STRUCTURE OF THE SAMPLE

GENDER

Males49%

Females51%

AGE

26-3541%

18-2525%36-45

35%

PER CAPITA MONTHLY INCOME

Up to 30 000 18%NA

28%

30 001 - 45 00033%

More than 45 000

21%

Grass-4_eng

Data & Analytics

Transcript of Grass-4_eng