ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
Insights into Middle Eastern travellers and the role Asia is playing in its growing travel
market
Graham Hills - Chief Commercial Officer, Wego.com
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
TheGCCmarketPopula1on GDPpercapita
SaudiArabia 28.8million $26KUnitedArabEmirates 9.3million $43KOman 3.6million $22KKuwait 3.4million $52KQatar 2.2million $94KBahrain 1.3million $25K
UnitedStates 319million $53KUnitedKingdom 64million $42KSingapore 5.4million $55KIndonesia 250million $3.4K
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
TheUAEhasthehighestinternetusagebycountryintheworldat96%;several
middleeastcountriesrankaboveaverage.
Currently,theGCCissecondintheworldintermsofsmartphoneshareamongmobiletransacMons.
The Middle East is online
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
Hello.. is it me you're looking for? “The share of mobile transactions in the GCC at 43% is 4% higher than the global average, a new study has shown. Some 86% of transactions in the Gulf Cooperation Council take place on smartphones, ranking the region No 2 worldwide, in contrast to just 14% on tablets, points out Criteo, a performance marketing technology company, in its ‘H1 2016 State of Mobile Commerce Report’.“
Online AND mobile
Gulf News, Oct 1, 2016
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
WhatdoesAsiaandtheMiddleEast-twovast,butverydifferent
regions,haveincommon
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
Destination envy - location, location, location
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
World's longest flights based on distance as at June 2016
According to http://airwaysnews.com/
Ranking Carrier Route AircraR Inaugura1onDate Distance1 Emirates Auckland-Dubai Boeing777-200LR March1,2016 8,824
2 Emirates Dubai–PanamaCity Boeing777-200LR March31,2016 8,588
3 Qantas Dallas/Ft.Worth-SydneyAirbusA380 September29.2014 8,578
4 United SanFrancisco-Singapore Boeing787-900 June1,2016 8,446
5 Delta Johannesburg-Atlanta Boeing777-200LR June2,2009 8,439
6 E1had AbuDhabi–LosAngeles Boeing777-200LR June1,2014 8,390
7 Emirates Dubai–LosAngeles AirbusA380 October29,2008 8,339
8 Saudia Jeddah-LosAngeles Boeing777-300ER March31,2014 8,332
9 Qatar Doha–LosAngeles Boeing777-200LR January1,2016 8,306
10 Emirates Dubai–Houston Boeing777-300ER December1,2007 8,168
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
Planes on the horizon New services under consideration
EVAAir&ChinaAirlines->MiamitoTaiwan(2018)
Qantas->PerthtoLondon(2017)
SingaporeAirlines->SingaporetoLosAngelesandNewYork(2018)
QatarAirways->DohatoSanMagodeChile(unknown)
Emirates->DubaitoPanamaCity(2017)
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
MENA travel trends
When:schoolholidays,postRamadan,yearend,escapingthehotsummerWho:GCCtravellershavehigherpaxperbooking;oRentravellingwithfamily
Where:RegionaltraveldominatesbutSEAissteppingup!
*
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
GCCoutbound(hotels)–SEA10des1na1onsintop50
DesMnaMon Share Lengthofstay Avgbookingvalue(hotelonly)
1 Dubai 21% 4.7 $1,596
2 Istanbul 8% 7.7 $1,410
3 Cairo 6% 7.3 $1,377
4 Bahrain(Manama) 4% 2.5 $703
5 Doha 4% 3.2 $1,087
6 SharmElSheikh 3% 5.9 $950
7 Mecca 3% 3.3 $1,252
8 KualaLumpur 3% 8.3 $953
9 Jakarta 2% 7.8 $904
10KuwaitCity 2% 2.9 $896
Destination Length of stay
Avg booking value (hotel only)
13Bangkok 8.3 $1,279
19Manila 8.6 $1,031
20Bali 6.4 $1,893
21Phuket 6.9 $1,185
26Langkawi 4.1 $1,059
36Pattaya 8.3 $639
43Penang 4.3 $650
44Singapore 5.9 $2,063
Southeast Asia gems
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
AirlinereferralgrowthratestoAsia
Half on Half Year on Year
2015 H1 105% 321%
2015 H2 45% 198%
2016 H1 65% 140%
Half on Half Year on Year
2015 H1 80% 333%
2015 H2 101% 261%
2016 H1 34% 169%
Half on Half Year on Year
2015 H1 126% 453%
2015 H2 13% 156%
2016 H1 -8% 4%
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
Did you know....*InLebanon,youcanskiinthemorningandvisitthebeachintheaRernoon*TheUAEhasalowercrimeratethaninmanyothercountrieslikeGreatBritain,Australia,theUSA,Canada,NewZealand*Eachofthe7EmiraMsintheUAEhasitsowncoloursand.Forexample-AbuDhabi:lightred,Fujairah:darkblue/black,Dubai:red,RasAlKhaimah:white
ITBAsia2016 19–21October2016,MarinaBaySands,Singapore
1.Don'tbelievethestereotypes2.Traveliss1llevolving3.Getmobile,andstaymobile4.AviaMonwillseetheAsia/MiddleEastconnecMonsoar
The Middle East and Asia - Some final thoughts.
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